Episodes

  • Growth Marketing for Gourmet Gaming with Lucian Cotreanti, Head of Growth Marketing at Outplay Entertainment

    Growth Marketing for Gourmet Gaming with Lucian Cotreanti, Head of Growth Marketing at Outplay Entertainment
    Sep 7 2023
    In this episode of The Business of Fun podcast, Lucian Cotreanti, Head of Growth Marketing at Outplay Entertainment, joins our own Jonathan Fishman to dive into the integration of the Gordon Ramsay brand, exclusive recipes, and authentic voiceovers as standout features for the Gordon Ramsay: Chef Blast game. Lucian also highlights the importance of a performance view wave operation for growth strategies and the success of their destination giveaways, attracting high-quality users.
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    26 mins
  • Exploring the Future of Game Development with AI with Mehmet Umut Ermeç

    Exploring the Future of Game Development with AI with Mehmet Umut Ermeç
    Jun 22 2023
    In this episode of The Business of Fun podcast, Mehmet Umut Ermeç, Co-Founder & CEO at Tiplay Studio, joins our own Jonathan Fishman to discuss the impact of artificial intelligence on the gaming industry. They explore how AI is being used in game development, the potential for AI to enhance creativity and future possibilities for AI in game production.
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    40 mins
  • Unpacking the Intersection of ASO, Marketing, and AI in Gaming with Anton Tatarynovich

    Unpacking the Intersection of ASO, Marketing, and AI in Gaming with Anton Tatarynovich
    May 29 2023
    In this episode of The Business of Fun podcast, Anton Tatarynovich, Senior ASO and ASA Manager at Freeletics, joins our own Jonathan Fishman to discuss the evolution of app store optimization (ASO), the importance of aligning ASO, performance marketing teams, CRM teams, and activation teams, and the role of AI in ASO.
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    48 mins
  • The Must-Have UA Skills For 2023

    The Must-Have UA Skills For 2023
    Apr 13 2023
    In this episode of The Business of Fun, we explore The Must-Have UA Skills For 2023 with Esther Shatz, VP of Product Marketing and Consultancy at Mavens, Andrej Kugonič, Head of Marketing at Nordeus, Mark Avidan, Director of UA at Zynga, and Antti Paikkala, Head of Marketing at Small Giant Games.
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    43 mins
  • How to Create a World-Class Monetization Strategy for Your Mobile Games

    How to Create a World-Class Monetization Strategy for Your Mobile Games
    Apr 6 2023
    In this episode of The Business of Fun, we cover How to Create a World-Class Monetization Strategy for Your Mobile Games with Jonathan Fishman, VP of Marketing and Growth at Mavens, Phil Suh, VP of Ad Monetization at Zynga, and Jeffrey Carlson, Head of Product, Publisher Products at Chartboost. They share golden tips on balancing in-app purchases, advertising, and other monetization techniques to optimize revenue without compromising user experience.
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    58 mins
  • The Science of Organic Acquisition

    The Science of Organic Acquisition
    Mar 30 2023
    In this episode of The Business of Fun, we share The Science of Organic Acquisition webinar with Shoham Lashkar, Director of ASO at Zynga, Amy Monier, Director of Product Marketing at Zynga, and Katie Blechner, Client Services Team Lead at mavens. They cover the state of organic attribution in the mobile gaming industry, different types of organic channels available for marketing, and tips on maximizing returns on investments with organic user acquisition.
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    1 hr and 5 mins
  • How to Discover New and Creative Mobile Game Ideas That Scale with Stan Minasov, VP of Product at AppMagic

    How to Discover New and Creative Mobile Game Ideas That Scale with Stan Minasov, VP of Product at AppMagic
    Dec 15 2022
    In this episode of Mobile Growth & Pancakes, Stan Minasov, the VP of Product at AppMagic, joins Jonathan Fishman to discuss how to balance creativity and the data-driven approach in mobile gaming, the science behind evaluating new mobile game ideas, and tips on how to come up with game ideas and monetize apps.
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    58 mins
  • How to Win at Mobile Gaming in 2023 with Lexi Sydow, Head of Insights at data.ai

    How to Win at Mobile Gaming in 2023 with Lexi Sydow, Head of Insights at data.ai
    Nov 17 2022
    In this episode of Mobile Growth & Pancakes, Jonathan Fishman is joined by Lexi Sydow, Head of Insights at data.ai. They discuss the state of mobile gaming specifically as we head into 2023, why gaming companies see a decrease in revenues, and how that should affect game marketers or publishing teams in the next six to twelve months.
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    40 mins