I had a conversation with Artem (Miami Invest Club) about the importance of investing for all. We are barely thought to invest or even how to properly manage our money.

Can it be part of a larger conspiracy to prevent people from growing their wealth? Just a thought.

In this episode, Artem in a value-packed episode about stocks, investing, portfolios, and much more. Make sure to stick to the end.

You can follow Artem on Instagram + Support his Patreon Below

https://www.instagram.com/miamiinvestclub/

https://www.patreon.com/miamiinvestclub

Also if you want longer format content on investing from Artem then YT is the place.

https://www.youtube.com/channel/UCGKWysw6DSANAVC-hHUaspg

This episode of Candid Creative explores some of the ways in which our guest, marketing pro Sara Calle, uses her digital media and other communication tools to connect with customers. Although she’s a talented violinist and once considered a legal career, once she discovered marketing her path was clear. She’s passionate about the profession, its fast pace, and constant opportunities for growth.

Starting with her earliest interviews for a competitive internship with Microsoft in Brussels, Sara realized that communication and projecting a great attitude were as important as her skills and education (she has both an undergraduate in business administration and a master’s degree in marketing). She has learned through a variety of experiences at companies large and small that above all else a successful campaign depends on “Who you are” and “What’s your why.” In this podcast, Sara discusses how communicating an appealing, compelling voice is critical to an effective marketing campaign. Among the important tools that go into that tool kit: body language, emotional intelligence, authenticity, storytelling, and empathy.

Sara shares her views on professional growth – which she and Antonio both strongly believe must be coupled with personal growth. Learning to embrace and work past her innate shyness is just one example of how Sara has taken an intimate aspect of her own personality and used it as a means of better understanding herself and others. She believes successful marketing campaigns are all about selling an experience and finding ways to connect with customers on a deep level.

Antonio’s conversation with Sara wraps up with some personal reflections on overcoming self-doubt, launching her own marketing business, the importance of doing research (her #1 word of advice for aspiring marketing professionals), leveraging Instagram in a meaningful way and turning inevitable failures into lessons along the road to success.

Follow Antonio on IG: @imantonioruiz

Follow Sara on IG @thesaracalle

Or contact her at:

Linked In: linkedin.com/in/saracalleherrera

Email: calleherrerasara@gmail.com

This episode of Candid Creative is all about LinkedIn. Antonio is joined by Shraddha, as they discuss the increasing value and importance of the platform. Shraddha works full time as a digital media manager, while also working for several clients. She has a Master of Business Administration in Marketing. It took Shraddha a while to find what she loved, but she has finally found that in digital marketing.

She first started using LinkedIn during the final year of her master’s program. She enjoyed how professional everyone was on LinkedIn and she always felt positive after spending time on that platform. Through LinkedIn she was able to find leads. After her internship, she got a sales job and continued to use the platform as a way to get leads for her job.

Shraddha shares that the most important thing to do to be successful in posting content on LinkedIn is to just keep posting. However, engagement on those posts is important. She suggests focusing on original content, not photos or links. Another important thing to be careful of is the number of hashtags you use. It is important to use no more than four hashtags, and they should be keywords that show what you are focusing on. Also, it is best to focus on the biggest hashtags, not a variety. As an entrepreneur, you should first create a soundproof profile, a profile that shouts what you are about, then you need to connect by following the sixty-forty ratio.

In regard to building a good bio section on LinkedIn, do not start with your name or what you offer, because people already know that information from your profile. It’s important to start with something unique or interesting. While LinkedIn has not been as popular as Facebook, Shraddha believes in a few years it will be the next Facebook. What she values about LinkedIn is the ability to get organic leads, without paying lots of money. When starting out, she recommends getting a good headshot, and deciding why you want to be on LinkedIn, what your purpose is on that platform. Once you’ve found your focus, be consistent for at least three months. Another advantage of LinkedIn over other platforms is that you can still get new engagement on old posts. While it may take some effort to learn LinkedIn, Shraddha enthusiastically recommends putting the work in and being present on that platform.