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The Deep Dive

By: Campfire
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  • Summary

  • The founders of award-winning marketing agency Campfire, Alex Brown and Joe Gradwell are the hosts of this insightful and factual podcast that examines the psychology behind social media and how it can be used to influence our decisions. You can expect much more than 'the usual' marketing advice because Alex and Joe blend their marketing expertise with psychological insights gained through interviewing Drs, Professors and PhD students of psychology, from prestigious educational institutions such as The University of Cambridge and The University of Sydney. Head to campfire.co.uk (http://campfire.co.uk/) to check out recent client case studies, meet the team and get a sneak preview of what's to come in Season 1.
    Campfire Group Ltd.
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Episodes
  • The Life Cycle of Apps

    The Life Cycle of Apps
    Dec 8 2020
    All apps have a lifecycle and some end up dying out completely but how can a social media app go from being so popular to suddenly not existing at all or being seen as uncool? Well, you might not have put much thought into this topic before but it's really important to understand social media usage trends so that you can be as agile as possible and futureproof. In the final instalment of season 1, Alex and Joe take on a more 'think piece' approach to this episode and share their thoughts on what determines app popularity in a world where all of them are fighting for your time. 

    Follow Alex, Joe and the Campfire team on LinkedIn, and Instagram @campf.ire or visit their website www.campfire.co.uk
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    41 mins
  • Paid Social Vs. Traditional Marketing

    Paid Social Vs. Traditional Marketing
    Dec 1 2020
    If you're a social media marketeer, you've probably wondered why brands still spend so much money on traditional marketing tools like billboards and TV ads when paid social offers a much more targeted and direct means of speaking to probable customers. 

    Well, there are pros and cons to both and so to understand how best to target your audience with your message, Alex and Joe welcome back Liam Davies, Head of Paid at Campfire. Liam offers his insights into how to use Paid Social effectively and why brands may still use traditional strategies.
    Head to Campfire’s website http://campfire.co.uk to access info-packs and to find out more about this episode. Follow Alex, Joe and the Campfire team on LinkedIn, and Instagram @campf.ire. 
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    39 mins
  • The Founders Edition

    The Founders Edition
    Nov 24 2020
    Throughout the season so far, we've looked at how best to market your brand on social by looking into human psychology but we haven't yet spoken to business owners who have created, built and grown their company using social media primarily.

    In this episode, we speak to both Jack Brewitt, CEO of 92 Degrees Coffee andDan Murray-Serter, founder of 'brain food' supplement subscription brand, Heights. You might also know Dan as the co-host of the popular Secret Leaders podcast. 

    Jack has a primarily Bricks and Mortar business but on the other hand, Dan has an online subscription model business. Alex and Joe thought that they would both be immensely insightful people to speak to, not only because they are both founders but because they both have very different perspectives and experiences of building their brands online. 
    Head to Campfire’s website http://campfire.co.uk to find out more about this episode and the team. Follow Alex, Joe and the Campfire team on LinkedIn, and Instagram @campf.ire. 
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    36 mins
Marketing History Economics Social Sciences Science
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