E458: If you go after everybody with your headline, you get nobody.

If a headline is bad, the rest of the page, ad, newsletter, etc could be great, but nobody will read it.

Headlines are the only part that literally every viewer reads.

If you have a month to work on a page or ad, spend 27 days on the headline.

Here’s how to craft great headlines.

Source: https://larslofgren.com/how-to-write-headlines/ and https://read.first1000.co/p/about-cute-copy

00:00 The Importance of Headlines
00:48 Why Headlines Matter in Marketing
02:22 Avoiding Cute Headlines
04:34 Examples of Clear vs. Cute Headlines
05:36 Focusing on Benefits in Headlines
06:43 Targeting the Right Audience
07:29 Conclusion and Final Thoughts

The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

#copywriting #digitalmarketing #seotips #conversionrateoptimization

E457: Pure consistency will get any creator to a great spot.

But how do you go from just another creator to an icon who has captured the conversation?

That’s what this episode is about.

00:00 A Hit Product
00:16 iShowSpeed's Success
00:56 Kai Cenat
01:31 Evolution of Viral Stunts
04:16 My Experience Almost Getting a TV Show
06:27 Gary Vaynerchuk Products
07:58 Ryan Holiday Products
08:49 Pieter Levels and 12 Startups in 12 Months
16:02 Anatoly Gym Pranks to Fitness Icon
18:51 Conclusion

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#creatortips #creatoradvice #socialmediamarketing #digitalmarketing

E456: Bad digital marketing advice I’ve heard or hear all the time.

What to stay away from.

Who can you really trust out there in this wild world????

00:00 Bad Viral SEO Tips
01:58 Top of Funnel SEO
03:14 Bottom of Funnel SEO
04:18 Misleading Content Advice
06:45 Schema Markup
09:08 PageSpeed Insights
11:44 Testing
14:38 Final Thoughts

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#seotips #seoadvice #digitalmarketingtips #digitalmarketing