Have you ever wondered about the power behind personal branding? It's one of my favorite topics and one that we dive more into today!

Marina Byezhanova, the founder of Brand of a Leader, discusses the importance of personal branding and how to establish a personal brand. She emphasizes that personal branding is rooted in introspection and understanding oneself better. By developing a personal brand, individuals can increase opportunities and have more visibility. Marina also distinguishes between a personal brand and a professional brand, highlighting that a personal brand is an expression of who a person is, while a professional brand focuses on what they do. She advises starting the personal branding process with introspection and self-awareness, and recommends choosing one platform to establish a presence before expanding to others. Marina provides insights on creating thought leadership content on LinkedIn and the importance of humanizing one's brand. She suggests outsourcing content creation when it becomes unsustainable for individuals to maintain consistency.

Takeaways

• Personal branding is a process rooted in introspection and understanding oneself better.
• A personal brand is an expression of who a person is, while a professional brand focuses on what they do.
• Start the personal branding process with introspection and self-awareness.
• Choose one platform to establish a presence before expanding to others.
• Create thought leadership content on LinkedIn and humanize your brand.
• Consider outsourcing content creation when it becomes unsustainable to maintain consistency.

More on Brand of a Leader HERE and you can connect with Marina on LinkedIn HERE

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LINKS TO FREEBIES BELOW:

WEEKLY NEWSLETTER where I share all the tips and tricks on how to grow your LinkedIn account HERE

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ABOUT THE HOST:

Former Executive Search Recruiter turned LinkedIn Expert & Entrepreneur. I'm here to show you that you can do it too! After 15 years of working in Corporate, I knew that I was no longer serving my purpose. There was this tiny voice inside of me saying "you were made for more" and I couldn't ignore it any longer. In 2021 I launched ChilledVino, my patented wine product and in 2023 I launched The Feminine Founder.

This podcast is a supportive and inclusive community where I interview and bring women together that are fellow entrepreneurs and workplace experts. We believe in sharing our stories, unpacking exactly how we did it and talking through the mindset shifts needed to achieve great things.

Connect with me on LinkedIn HERE and follow the podcast page HERE

IG @cpennington55

Buy ChilledVino HERE

I'm so happy you are here!! Thanks for listening!!!

Are you a LinkedIn Lurker? If you have created a LinkedIn account, but only log on to look at what other people are doing or scroll.... you my friend are a lurker.

This episode was recorded to encourage you to start taking action and get active on the platform because there is so much magic happening on LinkedIn! LinkedIn has evolved into a platform for creators to build their personal brand and grow their business. It offers less competition compared to Facebook or Instagram. The visibility on LinkedIn is high, with only 1% of people posting content. The platform has become more than just a professional networking site, with features like LinkedIn Lives and audio events. Engage on LinkedIn by optimizing your profile, connect with others and start liking/commenting on posts. It can lead to so much visibility for you and your business, so what are you waiting for?

Takeaways

• LinkedIn is no longer just a platform for job seekers and recruiters, but a place for creators and business owners to build their personal brand and grow their business.
• With only 1% of people posting content on LinkedIn, there is less competition compared to other social media platforms.
• LinkedIn offers features like LinkedIn Lives and audio events, making it more than just a professional networking site.

Support the Show.

LINKS TO FREEBIES BELOW:

WEEKLY NEWSLETTER where I share all the tips and tricks on how to grow your LinkedIn account HERE

WAIT LIST for Ladies that Link Membership HERE

ABOUT THE HOST:

Former Executive Search Recruiter turned LinkedIn Expert & Entrepreneur. I'm here to show you that you can do it too! After 15 years of working in Corporate, I knew that I was no longer serving my purpose. There was this tiny voice inside of me saying "you were made for more" and I couldn't ignore it any longer. In 2021 I launched ChilledVino, my patented wine product and in 2023 I launched The Feminine Founder.

This podcast is a supportive and inclusive community where I interview and bring women together that are fellow entrepreneurs and workplace experts. We believe in sharing our stories, unpacking exactly how we did it and talking through the mindset shifts needed to achieve great things.

Connect with me on LinkedIn HERE and follow the podcast page HERE

IG @cpennington55

Buy ChilledVino HERE

I'm so happy you are here!! Thanks for listening!!!

Are you overwhelmed with trying to figure out how to use social media to grow your business online? Today I have the social media queen and expert Shelby Clement with me!

Shelby shares her journey from corporate America to entrepreneurship and the importance of authenticity on social media. She emphasizes the need to show up as your authentic self and humanize your brand to set yourself apart. Shelby also discusses her upcoming launch of a membership program that helps businesses post consistent content on social media. She encourages people to embrace imperfection and stop striving for perfection.

If you own a business and use social media to help promote your offers, services or products this episode is a must listen!

Takeaways

• Embrace authenticity and show up as your true self on social media to set yourself apart from competitors.
• Humanize your brand by sharing your values, mission, and non-negotiables to connect with your audience.
• Failure and fear are opportunities for growth and pushing yourself outside of your comfort zone.
• Stop striving for perfection and embrace imperfection to be relatable and memorable.
• Trust and collaboration with clients are key to success in marketing and social media management.

Shelby Clement - Louisiana native, wife to a total stud, and momma bear to two little tikes. Oh, and did I mention she's also a kick-ass entrepreneur? She's all about helping small businesses crush it in the social media game.

​So, if you're ready to level up your social media presence, you've come to the right place. Her team is all about killer content, strategic planning, and mad SEO skills. They will make your biz shine online

Register for her webinar HERE
More on SCM Marketing HERE
IG: @itsshelbyclement

Support the Show.

LINKS TO FREEBIES BELOW:

WEEKLY NEWSLETTER where I share all the tips and tricks on how to grow your LinkedIn account HERE

WAIT LIST for Ladies that Link Membership HERE

ABOUT THE HOST:

Former Executive Search Recruiter turned LinkedIn Expert & Entrepreneur. I'm here to show you that you can do it too! After 15 years of working in Corporate, I knew that I was no longer serving my purpose. There was this tiny voice inside of me saying "you were made for more" and I couldn't ignore it any longer. In 2021 I launched ChilledVino, my patented wine product and in 2023 I launched The Feminine Founder.

This podcast is a supportive and inclusive community where I interview and bring women together that are fellow entrepreneurs and workplace experts. We believe in sharing our stories, unpacking exactly how we did it and talking through the mindset shifts needed to achieve great things.

Connect with me on LinkedIn HERE and follow the podcast page HERE

IG @cpennington55

Buy ChilledVino HERE

I'm so happy you are here!! Thanks for listening!!!