Summary

In this episode, Kayla Petrasek shares her personal journey of leaving her corporate job to pursue her passion in the medical aesthetic industry. She discusses the signs and signals that led her to make this decision, the fear that held her back, and the support she received from her friends and husband. Kayla talks about the immediate positive changes that occurred in her life after making the decision, including new opportunities and clients. She also highlights the unique approach of her marketing agency, which combines industry expertise with coaching to help clinics grow and succeed.

Takeaways

Sometimes, the things that feel like work are not aligned with our true passions.
Fear can hold us back from making decisions that could lead to transformation and fulfillment.
Having a strong support system can make a big difference in pursuing our dreams.
Combining industry expertise with coaching can lead to powerful results in business growth.

"If you ever feel uncomfortable or you feel some kind of fear, that's the moment you got to jump in."

"Everything in my life changed in every aspect. Me, myself, I have this newborn energy and excitement and passion and freedom and depth, everything changed within myself."

"I know confidently that I can work with a clinic and I can make them more revenue and I can get their other staff booked and I can elevate their online presence."

Summary

In this conversation, Kayla Petrasek discusses the importance of making time for oneself and finding balance amidst a busy schedule. She then dives into tactical strategies for business growth, focusing on marketing and content creation. She emphasizes the need to know your audience, create a content calendar, and diversify content types. Kayla also highlights the value of repurposing content, using high-quality visuals, and incorporating behind-the-scenes content.

She discusses the power of storytelling in sales and the importance of SEO for website visibility and increasing sales. In this conversation, Kayla Petrasek provides valuable insights and strategies for optimizing web design, creating impactful content for social media, and hosting successful events. She emphasizes the importance of incorporating keywords into content, optimizing on-page elements, and building backlinks from reputable sites.

Kayla also highlights the significance of quality content, clear call-to-actions, and valuable newsletters to engage and nurture warm leads. Additionally, she discusses the benefits of virtual assistants in managing administrative tasks and the power of branding in creating memorable experiences. Lastly, Kayla shares a non-fail formula for creating content and offers support and guidance to her audience.

Takeaways

Make time for yourself and find balance amidst a busy schedule.
Know your audience and create content that resonates with them.
Use a content calendar to plan and automate your content.
Diversify your content types to cater to different preferences.
Repurpose content to maximize reach and engagement.
Use high-quality visuals to capture attention and convey your brand's story.
Incorporate behind-the-scenes content to show the human side of your brand.
Utilize storytelling to engage your audience emotionally and make your brand memorable.
Invest in SEO to improve website visibility and increase sales.
Conduct keyword research to find relevant keywords for your audience. Incorporate keywords naturally into content and optimize on-page elements for better SEO.
Build backlinks from reputable sites and engage in guest blogging partnerships to earn valuable links.
Create quality content that provides value to readers and addresses their needs and interests.
Include clear call-to-actions in content to guide readers towards desired actions.
Utilize newsletters to stay connected with warm leads and nurture relationships.
Consider hiring virtual assistants to manage administrative tasks and free up time for business growth.
Host events to engage with the audience, increase brand awareness, and generate leads.
Focus on creating a visually appealing and user-friendly website that is optimized for conversions.
Use a non-fail formula for creating impactful content for social media.
Seek support and guidance from experts to enhance marketing strategies and elevate online presence.

Chapters

00:00 Finding Balance in a Busy Schedule
02:23 Tactical Strategies for Business Growth
05:16 The Power of Content Creation
09:35 Maximizing Reach and Engagement through Repurposing
13:15 The Importance of High-Quality Visuals
15:38 Building a Personal Connection with Behind-the-Scenes Content
24:43 Optimizing Web Design and On-Page SEO
26:37 Utilizing Newsletters to Stay Connected with Warm Leads
33:38 Hiring Virtual Assistants to Manage Administrative Tasks
36:00 Hosting Events to Engage, Increase Brand Awareness, and Generate Leads
42:26 Designing a Visually Appealing and User-Friendly Website for Conversions
46:14 Creating Impactful Content for Social Media with a Non-Fail Formula

FREEBIE: The Non-Fail Social Media Formula - https://www.canva.com/design/DAF97upno4A/3KJdaei4Djn-aTKNRDT_TA/edit

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In this podcast episode, Kayla Petrasek discusses 10 strategies that can help double the revenue of a medical aesthetic practice. She emphasizes the importance of marketing in the digital world and shares the success story of Dr. Jason Emer. Kayla also highlights the significance of mindset and belief in achieving goals. She provides insights on setting ambitious revenue goals, analyzing current revenue streams, and implementing effective marketing strategies. Additionally, she discusses enhancing the patient experience, optimizing online presence, and fostering a culture of exceptional customer service. Kayla concludes by emphasizing the importance of tracking and analyzing key performance indicators to measure progress.

"10 things that you can do starting today in your medical aesthetic practice to double your revenue"

• Instagram is a powerful tool for organic lead generation and building trust and credibility with potential clients.
• The Instagram follower roadmap consists of five stages: connection, trust, liking, purchase, and believe.
• Using problem content, results content, solution content, and educational content can help attract and engage followers on Instagram.
• Building relationships and providing an experience for followers can turn them into advocates for your business.

• "The Instagram follower roadmap consists of five stages: connection, trust, liking, purchase, and believe."
• "Building relationships and providing an experience can turn followers into advocates for your business."

Summary

In this conversation, Kayla Petrasek, an aesthetics coach and marketing expert, provides an introduction to the aesthetic industry and shares valuable marketing tips for aesthetic clinics. She emphasizes the importance of leveraging social media platforms like Instagram and Facebook, as well as utilizing search engine optimization (SEO) to maximize online presence. Kayla also discusses the power of branding and differentiation, the use of effective content in marketing, and the importance of reviews and responding to them. She concludes by offering her marketing agency's services to help clinics with various marketing needs.

Chapters

00:00 Introduction and Background
06:36 Marketing Tips: Instagram, Facebook, and SEO
19:24 Leveraging New Technologies and Science
22:41 The Power of Branding and Differentiation
23:10 Effective Content and Marketing for Aesthetic Clinics
26:58 Maximizing Online Presence: SEO and Website Platforms
31:17 Importance of Reviews and Responding to Them
34:09 Conclusion and Call to Action

Welcome to "The Go-To Aesthetics Coach" podcast with your host, Kayla Petrasek!

Get ready to dive into the exciting world of aesthetic marketing, where trends come to life and actionable insights transform your clinic's game.

👉 Episode Title: Unveiling Aesthetic Marketing Trends That Drive Followers

🎙️ Podcast Description:

Join Kayla Petrasek, your go-to aesthetics coach, as she unravels the hottest trends in aesthetic marketing! 🚀 In this episode, we'll take you on a journey through the dynamic landscape of the beauty industry, exploring the strategies that are turning heads and driving real results.

🔍 What's Inside:

- Trending Tactics: Discover the latest marketing tactics that are making waves in aesthetic clinics. From social media strategies to influencer collaborations, we've got the insider scoop!

- Actionable Takeaways: Kayla breaks down each trend, providing actionable items you can implement right away. Elevate your clinic's online presence and engage with your audience like never before.

- Expert Interviews: Tune in for exclusive interviews with industry experts who share their success stories and spill the beans on the secrets behind their thriving aesthetic practices.

- Interactive Q&A: Have burning questions? Kayla answers them! Engage with the community and get personalized tips to boost your clinic's social media game.

🌈 Why You Can't Miss This Episode:

Get ready to inject a dose of excitement into your aesthetic clinic's marketing strategy! Kayla Petrasek brings infectious energy and invaluable insights that will empower you to stand out in a crowded digital space. Whether you're a seasoned practitioner or just starting, this episode is your ticket to unlocking the secrets of aesthetic marketing success.

🎉 Ready to Transform Your Clinic? Hit Play Now and Let's Get Trending!  🎧✨

Subscribe, share, and be part of the Aesthetics Coach community. Your clinic's success story begins here! 💖 

# Introduction

In this episode of the Go to Aesthetics Coach podcast, host Kayla Petrasek interviews her husband Nathan Holtz, who is a medical device sales representative for Aerolase. They discuss Nathan's background, how he got into medical aesthetics, and provide an overview of Aerolase's technology and how it is changing the landscape of aesthetic lasers. Listeners can expect to learn about the limitations of current aesthetic lasers, how Aerolase's technology overcomes these limitations, and why it may be a great option for clinic owners looking to invest in new devices.

# Main Discussion Points

- Nathan's background and how he got into medical device sales
- Overview of Aerolase's technology and how it differs from traditional aesthetic lasers
- Aerolase's technology allows for treatment of all skin types and tones 
- The technology is more affordable and accessible than other options
- Aerolase's devices offer 36 FDA approved treatment indications
- The technology allows for quick 15-20 minute treatments with no downtime 
- Aerolase is constantly innovating and staying ahead of aesthetics industry trends

# Guest Bios

**Nathan Holtz** is the Western Canada sales representative for Aerolase, an aesthetic laser company based in New York. Nathan was born and raised in Vancouver and graduated from UBC with a business degree in marketing. He previously worked in restaurant management and copier sales before transitioning into medical device sales. 

# Company Bio 

**Aerolase** is an aesthetic laser company that has developed technology to overcome the limitations of traditional lasers. Their devices allow for fast, pain-free treatments on all skin types with no consumables or operating costs. Aerolase aims to provide inclusive medical-grade technology to help aesthetic clinics treat a broader patient population. 

# Key Quotes

*"Laser season exists because old, outdated lasers lack the capabilities to treat year round."* (Nathan at 10:58)

*"When has it ever been a good business decision to buy expensive medical grade technology that can only treat half the population half the time of the year?"* (Nathan at 21:19)  

*"It’s safety, versatility, profitability - it’s the holy grail of what you’re looking for in a laser."* (Nathan at 38:46)