In today’s episode of the Growth Lab podcast, Matt (@iam_mattharris) shares his experience and insights on cold calling. He discusses the purpose of a cold call, how to structure one, and provides five bonus cold calling tips.

Matt emphasizes the importance of securing the next step and creating a level of confidence during a cold call. He also outlines a basic cold call structure and wraps up the episode by giving 5 bonus cold-calling tips.

Key takeaways

* The purpose of a cold call is to secure an in-person meeting or another call.

* A winning cold call should be concise, generate interest, and take no more than five minutes.

* The basic structure of a cold call has up to seven steps, including an intro, a value prop, an ask, and objection handling.

* Handling objections effectively is crucial in cold calling.

* Maintaining a casual and comfortable tone, using call outlines, and preventing prospects' resistance can improve cold-calling success.

Timestamps

[00:00] Introduction

[01:29] Download The Simple Guide to Cold Calling

[02:04] The Purpose of a Cold Call

[04:42] Objection Handling and Qualifying Prospects

[05:18] Five Bonus Cold Calling Tips

[06:05] Subscribe to The Growth Lab newsletter

Resources

Subscribe to The Growth Lab newsletter here.

Grab your copy of A Simple Guide to Cold Calling here.

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Get in touch

If you have any quest recommendations for the podcast, please email them to podcast@thegrowth-lab.com

Connect with Matt on:

LinkedIn: https://www.linkedin.com/in/iammattharris/

Twitter: https://twitter.com/iam_mattharris

Instagram: https://www.instagram.com/iam_mattharris/

TikTok: https://www.tiktok.com/@iam_mattharris

Facebook: https://www.facebook.com/iammattharris

In this Bitesize clip, Rune Sovndahl discusses his initial hesitation towards franchising Fantastic Services and how it’s been the key to business growth.

He emphasizes the importance of building a community and working together as entrepreneurs as well as providing insights into Fantastic Services franchising model.

This clips explores the benefits and strengths of a franchising system, including the brand recognition and the support provided to franchisees.

Listen to the full episode:

Watch the episode on YouTube:

ABOUT THE PODCAST

The Growth Lab podcast is for cleaning business owner-operators who want to learn new strategies, tools and tactics to grow revenue and increase profits.

Matt Harris interviews the most successful entrepreneurs, C-Suite execs and coaches in the cleaning industry to find out how they’ve grown, or helped others grow, their cleaning businesses.

Matt Harris is an entrepreneur, investor and content creator. After selling his cleaning business in 2020, he launched The Growth Lab, a specialist growth partner for cleaning businesses.

The Growth Lab help’s cleaning business owners 3x revenue with a proven client acquisition system, strategic partnerships and a buy and build strategy. To find out more, book a call: https://bit.ly/thegrowthlab08

GET IN TOUCH

If you have any quest recommendations for the podcast, please email them to podcast@thegrowth-lab.com

Connect with Matt on:

LinkedIn: https://www.linkedin.com/in/iammattharris/

Twitter: https://twitter.com/iam_mattharris

Instagram: https://www.instagram.com/iam_mattharris/

TikTok: https://www.tiktok.com/@iam_mattharris

Facebook: https://www.facebook.com/iammattharris

In this Bitesize clip, the DayPorter Team discuss ways to differentiate your cleaning business and stand out from the competition.

James and Angel explore topics such as offering additional services, operational excellence, expertise, team composition, technology utilization, and client experience. They also highlight the importance of understanding the needs of different clients and tailoring your cleaning business approach accordingly.

Listen to the full episode:

Watch the episode on YouTube:

ABOUT THE PODCAST

The Growth Lab podcast is for cleaning business owner-operators who want to learn new strategies, tools and tactics to grow revenue and increase profits.

Matt Harris interviews the most successful entrepreneurs, C-Suite execs and coaches in the cleaning industry to find out how they’ve grown, or helped others grow, their cleaning businesses.

Matt Harris is an entrepreneur, investor and content creator. After selling his cleaning business in 2020, he launched The Growth Lab, a specialist growth partner for cleaning businesses.

The Growth Lab help’s cleaning business owners 3x revenue with a proven client acquisition system, strategic partnerships and a buy and build strategy. To find out more, book a call: https://bit.ly/thegrowthlab08

GET IN TOUCH

If you have any quest recommendations for the podcast, please email them to podcast@thegrowth-lab.com

Connect with Matt on:

LinkedIn: https://www.linkedin.com/in/iammattharris/

Twitter: https://twitter.com/iam_mattharris

Instagram: https://www.instagram.com/iam_mattharris/

TikTok: https://www.tiktok.com/@iam_mattharris

Facebook: https://www.facebook.com/iammattharris