When something is Academy award-winning, you know that it’s not just top quality, it’s also something worth millions of dollars. Maria Juan’s ad campaign for PeerFit is exactly that!

Find out how her genius marketing strategy allowed PeerFit to pivot from direct-to-customer to corporate wellness seamlessly, positioning them to earn skyrocketing profits in just 5 years.

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Maria describes what separates PeerFit from other wellness programs, how they were ahead of the curve in virtual streaming, as well as a brief rundown on their project management process.

Maria shares her thoughts on the future of fitness and marketing especially after the pandemic is over.

Finally she tells us what it’s like to be a work-from-home mom, as well as a few tidbits on her hobbies and interests.

*This episode was recorded in 2020 and was reposted from our archive. 

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We know that customer experience is important, but just how important? It turns out, by not optimizing this area of your business, you’re leaving hundreds of thousands or even millions of revenue on the table!

Roy Atkinson explains in full detail the four key areas of his “experience ecosystem” and how making both customers and employees happy results in a more profitable business enterprise.

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We learn more about Roy’s take on how the pandemic is actually not an anomaly but an “accelerator” for change.

Roy will also share with us his humble beginnings and the heroes who helped him become the powerhouse consultant that he is today.

*This episode was recorded in 2020 and was reposted from our archive.

Thanks for listening! - gruntworkers.com

Engagement, sales, and loyalty: this is the trifecta that all businesses strive for. If your business is struggling, it might be because you’re doing poorly in one or two parts of this equation.

In this episode we talk to Mary Brodie, an experienced strategist and the founder of Gearmark. We talk about strategizing for businesses during a pandemic and adjusting your campaigns to meet changing attitudes and trends.

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Mary tells us the importance of authenticity in online conversations and how chatbots can be used effectively.

She also talks to us about the happy accident that got her started in the industry and her journey towards success.

Finally, she shares with us what she’s been doing outside of work, and how people like Bernie Sanders and Antonio Demasio helped her become the inspirational figure she is now.

*This episode was recorded in 2021 and was reposted from our archive.

Thanks for listening! - gruntworkers.com