The InspirED Podcast is excited to launch season three next week! Tune in next Thursday for some of our most raw, impactful discussions yet. Until then, enjoy a revisit of one our favorite episodes!

In the world of executive coaching, one aspect reigns supreme: personal branding. In this episode of The InspirED Podcast, Andrea delves deep into the importance of personal branding—what it entails, what distinguishes it, and how to craft it effectively.As an executive coach, your personal brand is your currency. It's about showcasing your expertise, personality, and even appearance to establish credibility and attract clientele. Personal branding is as unique as you are, blending your individuality with the needs of your audience. It's your beacon in a competitive landscape, helping you carve your niche and resonate with the right audience.Join us as we explore why personal branding holds particular significance for executive coaches, the essence of authenticity in messaging, strategies for development, harnessing thought leadership, and methods for tracking success.

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Youtube:⁠⁠ https://www.youtube.com/@KandulaCommunications⁠⁠

Instagram:⁠⁠ https://www.instagram.com/kandulacommunications/⁠⁠

LinkedIn:⁠⁠ https://www.linkedin.com/company/kandula-communications/⁠⁠

Blogs:⁠ ⁠https://kandulacommunications.com/resources/⁠⁠

. . .

ABOUT ANDREA DE LA CERDA

Andrea De La Cerda is a highly accomplished communications professional with over 25 years of experience in the fields of advertising, communications and marketing. Throughout her career, Andrea has held key positions in renowned advertising agencies, brand consultancies and in-house marketing departments before creating Kandula. She possesses a deep understanding of consumer behavior and market trends, allowing her to develop innovative communication strategies that resonate with diverse audiences. Andrea received both her B.A. in Advertising and Business Administration and a M.A. in Education from Pepperdine. She is currently pursuing her Accreditation in Public Relations and is a member of PRSA.

Sign up for Andrea's monthly newsletter, Insights for Systemic Change:

https://www.linkedin.com/newsletters/insights-for-systemic-change-7151726599359332352/

. . .

WORK WITH US

Kandula works with nonprofits, entrepreneurs, educational institutions, and established brands dedicated to expanding their influence and amplifying their impact through purpose-driven communication strategies. Reach out to work with us! 👇🏼

⁠⁠https://kandulacommunications.com/⁠

In this very special episode of The InspirED Podcast, we're speaking with Meera Mohan-Graham, an expert and advocate for marginalized communities moving through the world as a queer woman of color, spouse to a transgender man, and the US born daughter of South Indian immigrants. As someone with decades of chronic health issues, Meera's lens is deeply informed by her experience of living at the intersections of many identities without fully belonging to any singular community.

Meera Mohan-Graham is a coach, writer and speaker that supports marginalized people in reclaiming their full sense of self and stepping into their power and agency, all while navigating the painful realities of oppression and discrimination. From years of direct practice with clients, she created her own self liberation framework. Building upon existing research and internalized expression and liberation psychology. Meera believes that when marginalized people learn to show up on our own terms with intention, integrity, and unwavering self trust, we become living, breathing forms of direct action against oppression.
Lear more about Meera's services here.

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RESOURCES IN TODAY’S EPISODE

Get to know our special guest, Meera Mohan-Graham

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CONNECT WITH KANDULA

⁠⁠⁠⁠Kandula Blogs⁠⁠⁠⁠

⁠⁠⁠⁠Youtube⁠⁠⁠⁠

⁠⁠⁠⁠Instagram⁠⁠⁠⁠

⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠

. . .

ABOUT ANDREA DE LA CERDA

Andrea De La Cerda is a highly accomplished communications professional with over 25 years of experience in the fields of advertising, communications and marketing. Throughout her career, Andrea has held key positions in renowned advertising agencies, brand consultancies and in-house marketing departments before creating Kandula. She possesses a deep understanding of consumer behavior and market trends, allowing her to develop innovative communication strategies that resonate with diverse audiences. Andrea received both her B.A. in Advertising and Business Administration and a M.A. in Education from Pepperdine. She is currently pursuing her Accreditation in Public Relations and is a member of PRSA.

Sign up for Andrea's monthly newsletter,⁠⁠⁠ ⁠Insights for Systemic Change⁠⁠⁠⁠.

. . .

WORK WITH US

Kandula works with nonprofits, entrepreneurs, educational institutions, and established brands dedicated to expanding their influence and amplifying their impact through purpose-driven communication strategies. Reach out to work with us! 👇🏼

⁠⁠⁠⁠⁠⁠⁠⁠https://kandulacommunications.com/⁠⁠

Listen to part one here!

This week's episode of The Inspired Podcast is the second in a two-part series about trust in business today.

During a trust recession, it isn’t just important to practice honest business ethics. New and established businesses alike must show consumers that they are a purpose-driven company that is committed to achieving good in the world. Andrea explores why consumers have lost so much trust in businesses and how organizations can drive with purpose to help win that trust back.

. . .

RESOURCES IN TODAY’S EPISODE

⁠⁠⁠⁠Register for our free Masterclass ⁠⁠⁠⁠happening July 23rd!

⁠Purpose in Action: Crafting and Delivering an Impactful Brand Purpose⁠

EthicalConsumer.org

⁠The Trust Recession⁠

⁠Cyber Peace Institute⁠

⁠2024 Edelman Trust Barometer⁠

. . .

CONNECT WITH KANDULA

⁠⁠⁠Kandula Blogs⁠⁠⁠

⁠⁠⁠Youtube⁠⁠⁠

⁠⁠⁠Instagram⁠⁠⁠

⁠⁠⁠LinkedIn⁠⁠⁠

. . .

ABOUT ANDREA DE LA CERDA

Andrea De La Cerda is a highly accomplished communications professional with over 25 years of experience in the fields of advertising, communications and marketing. Throughout her career, Andrea has held key positions in renowned advertising agencies, brand consultancies and in-house marketing departments before creating Kandula. She possesses a deep understanding of consumer behavior and market trends, allowing her to develop innovative communication strategies that resonate with diverse audiences. Andrea received both her B.A. in Advertising and Business Administration and a M.A. in Education from Pepperdine. She is currently pursuing her Accreditation in Public Relations and is a member of PRSA.

Sign up for Andrea's monthly newsletter,⁠⁠ ⁠Insights for Systemic Change⁠⁠⁠.

. . .

WORK WITH US

Kandula works with nonprofits, entrepreneurs, educational institutions, and established brands dedicated to expanding their influence and amplifying their impact through purpose-driven communication strategies. Reach out to work with us! 👇🏼

⁠⁠⁠⁠⁠⁠⁠https://kandulacommunications.com/⁠⁠

In this week's episode of The InspirED Podcast, Andrea explores what experts call 'The Trust Recession' and how it's impacting the way brands do business in today's skeptical digital landscape.

In a world where trust in institutions, media, and even personal relationships is dwindling, how can we rebuild and sustain this crucial element of connection as a society?

Tune in next Thursday for part two of this important discussion!

. . .

RESOURCES IN TODAY’S EPISODE

⁠⁠⁠Register for our free Masterclass ⁠⁠⁠happening July 23rd!

Purpose in Action: Crafting and Delivering an Impactful Brand Purpose

The Trust Recession

Cyber Peace Institute

2024 Edelman Trust Barometer

. . .

CONNECT WITH KANDULA

⁠⁠Kandula Blogs⁠⁠

⁠⁠Youtube⁠⁠

⁠⁠Instagram⁠⁠

⁠⁠LinkedIn⁠⁠

. . .

ABOUT ANDREA DE LA CERDA

Andrea De La Cerda is a highly accomplished communications professional with over 25 years of experience in the fields of advertising, communications and marketing. Throughout her career, Andrea has held key positions in renowned advertising agencies, brand consultancies and in-house marketing departments before creating Kandula. She possesses a deep understanding of consumer behavior and market trends, allowing her to develop innovative communication strategies that resonate with diverse audiences. Andrea received both her B.A. in Advertising and Business Administration and a M.A. in Education from Pepperdine. She is currently pursuing her Accreditation in Public Relations and is a member of PRSA.

Sign up for Andrea's monthly newsletter,⁠ ⁠Insights for Systemic Change⁠⁠.

. . .

WORK WITH US

Kandula works with nonprofits, entrepreneurs, educational institutions, and established brands dedicated to expanding their influence and amplifying their impact through purpose-driven communication strategies. Reach out to work with us! 👇🏼

⁠⁠⁠⁠⁠⁠https://kandulacommunications.com/⁠⁠

Let's talk about purpose! What it means to be purpose-driven from a brand perspective? There are tons of different workplace verbiage we can use when we’re on this topic: mission, mission statement, brand ethos, shared purpose, positioning statement. But what does any of this mean? And why is it important?

Join Andrea in this week's episode of The InspirED Podcast as she explores the importance of identifying, defining, and effectively communicating your brand's purpose to connect with your target audience.

. . .

RESOURCES IN TODAY’S EPISODE

⁠⁠Register for our free Masterclass ⁠⁠happening July 23rd!

. . .

CONNECT WITH KANDULA

⁠Kandula Blogs⁠

⁠Youtube⁠

⁠Instagram⁠

⁠LinkedIn⁠

. . .

ABOUT ANDREA DE LA CERDA

Andrea De La Cerda is a highly accomplished communications professional with over 25 years of experience in the fields of advertising, communications and marketing. Throughout her career, Andrea has held key positions in renowned advertising agencies, brand consultancies and in-house marketing departments before creating Kandula. She possesses a deep understanding of consumer behavior and market trends, allowing her to develop innovative communication strategies that resonate with diverse audiences. Andrea received both her B.A. in Advertising and Business Administration and a M.A. in Education from Pepperdine. She is currently pursuing her Accreditation in Public Relations and is a member of PRSA.

Sign up for Andrea's monthly newsletter, ⁠Insights for Systemic Change⁠.

. . .

WORK WITH US

Kandula works with nonprofits, entrepreneurs, educational institutions, and established brands dedicated to expanding their influence and amplifying their impact through purpose-driven communication strategies. Reach out to work with us! 👇🏼

⁠⁠⁠⁠⁠https://kandulacommunications.com/⁠

Allyship and representation of the LGBTQ+ community in business and entrepreneurship are crucial for fostering inclusive and innovative environments. Allies play a vital role in advocating for equal opportunities, challenging discriminatory practices, and creating supportive networks that empower LGBT individuals to thrive in professional spaces, while representation ensures that diverse voices and perspectives are included in decision-making processes, leading to more creative solutions and a deeper understanding of broader audiences.

Listen this week as Andrea explores LGBTQ+ owned and allied businesses and organizations championing for inclusive opportunities, resources, and representation.

#Pride #PrideMonth

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RESOURCES IN TODAY’S EPISODE

National LGBT Chamber of Commerce (NGLCC)

⁠NGLCC Certification LGBTBE®⁠ Program

NOTO Botanics

RE

Gaingels

⁠Backstage Capital⁠

PRIZM

⁠gaypages.com⁠

. . .

CONNECT WITH KANDULA

Youtube:⁠⁠⁠⁠ https://www.youtube.com/@KandulaCommunications⁠⁠⁠⁠

Instagram:⁠⁠⁠⁠ https://www.instagram.com/kandulacommunications/⁠⁠⁠⁠

LinkedIn:⁠⁠⁠⁠ https://www.linkedin.com/company/kandula-communications/⁠⁠⁠⁠

Blogs:⁠⁠⁠ ⁠https://kandulacommunications.com/resources/⁠⁠⁠⁠

. . .

ABOUT ANDREA DE LA CERDA

Andrea De La Cerda is a highly accomplished communications professional with over 25 years of experience in the fields of advertising, communications and marketing. Throughout her career, Andrea has held key positions in renowned advertising agencies, brand consultancies and in-house marketing departments before creating Kandula. She possesses a deep understanding of consumer behavior and market trends, allowing her to develop innovative communication strategies that resonate with diverse audiences. Andrea received both her B.A. in Advertising and Business Administration and a M.A. in Education from Pepperdine. She is currently pursuing her Accreditation in Public Relations and is a member of PRSA.

Sign up for Andrea's monthly newsletter, Insights For Systematic Change.

. . .

WORK WITH US

Kandula works with nonprofits, entrepreneurs, educational institutions, and established brands dedicated to expanding their influence and amplifying their impact through purpose-driven communication strategies. Reach out to work with us! 👇🏼

⁠⁠⁠⁠https://kandulacommunications.com/⁠

As an entrepreneur, strategically using social media to amplify your reach and visibility is a crucial component to building a strong online presence. Through crafting a consistent and authentic brand messaging strategy, engaging with your audience, and utilizing free resources to create and manage social media content, your social media channels can serve as tool to boost credibility, open opportunities for networking, and provide a platform to directly engage with your target audience. Tune in as our host, Andrea De La Cerda, provides tips, insights and strategies for leveraging social media to establish and expand your professional online presence.

Ready to take a deep dive in building your online profile? Don't forget to check out last week's episode: Building a Strong Online Profile: Digital Presence for Executive Coaches

. . .

RESOURCES IN TODAY’S EPISODE

⁠Register for our free Masterclass ⁠happening July 23rd!

⁠Sign up for our newsletter⁠ to receive our content calendar template and social media guide!

⁠Buffer

Sprout Social

Mail Chimp

LinkedIn Newsletter

Google Alerts

Meta Business Account

The Trust Recession

⁠Building a Strong Online Profile: Digital Presence for Executive Coaches⁠

. . .

CONNECT WITH KANDULA

Kandula Blogs

Youtube

Instagram

LinkedIn

. . .

ABOUT ANDREA DE LA CERDA

Andrea De La Cerda is a highly accomplished communications professional with over 25 years of experience in the fields of advertising, communications and marketing. Throughout her career, Andrea has held key positions in renowned advertising agencies, brand consultancies and in-house marketing departments before creating Kandula. She possesses a deep understanding of consumer behavior and market trends, allowing her to develop innovative communication strategies that resonate with diverse audiences. Andrea received both her B.A. in Advertising and Business Administration and a M.A. in Education from Pepperdine. She is currently pursuing her Accreditation in Public Relations and is a member of PRSA.

Sign up for Andrea's monthly newsletter, Insights for Systemic Change.

. . .

WORK WITH US

Kandula works with nonprofits, entrepreneurs, educational institutions, and established brands dedicated to expanding their influence and amplifying their impact through purpose-driven communication strategies. Reach out to work with us! 👇🏼

⁠⁠⁠⁠https://kandulacommunications.com/⁠

A strong and consistent online presence is vital in attracting, maintaining, and growing a client base as an executive coach. In the first episode of Season Two of The InspirED Podcast, Andrea explores the ‘why’ and ‘how’ behind building an effective and attractive online presence to build credibility, support lead generation, and expand your reach.

. . .

RESOURCES IN TODAY’S EPISODE

Calendly

Ahrefs

Moz Keyword Explorer

Calendly

Google My Business

. . .

CONNECT WITH KANDULA

Youtube:⁠⁠⁠ https://www.youtube.com/@KandulaCommunications⁠⁠⁠

Instagram:⁠⁠⁠ https://www.instagram.com/kandulacommunications/⁠⁠⁠

LinkedIn:⁠⁠⁠ https://www.linkedin.com/company/kandula-communications/⁠⁠⁠

Blogs:⁠⁠ ⁠https://kandulacommunications.com/resources/⁠⁠⁠

. . .

ABOUT ANDREA DE LA CERDA

Andrea De La Cerda is a highly accomplished communications professional with over 25 years of experience in the fields of advertising, communications and marketing. Throughout her career, Andrea has held key positions in renowned advertising agencies, brand consultancies and in-house marketing departments before creating Kandula. She possesses a deep understanding of consumer behavior and market trends, allowing her to develop innovative communication strategies that resonate with diverse audiences. Andrea received both her B.A. in Advertising and Business Administration and a M.A. in Education from Pepperdine. She is currently pursuing her Accreditation in Public Relations and is a member of PRSA.

Sign up for Andrea's monthly newsletter, Insights for Systemic Change:

https://www.linkedin.com/newsletters/insights-for-systemic-change-7151726599359332352/

. . .

WORK WITH US

Kandula works with nonprofits, entrepreneurs, educational institutions, and established brands dedicated to expanding their influence and amplifying their impact through purpose-driven communication strategies. Reach out to work with us! 👇🏼

⁠⁠⁠https://kandulacommunications.com/⁠