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In this episode of the Live E-commerce Podcast, host Nico sits down with Nathan Vazquez, CEO and co-founder of Pipsticks, a unique sticker and stationery business. Nathan shares his unexpected journey from Wall Street high-frequency options trader to sticker mogul, revealing how a small subscription service grew into a thriving e-commerce brand.

Discover:

• How Pipsticks found success targeting adult crafters instead of children
• The company's customer acquisition strategy using Facebook ads and email marketing
• Challenges and opportunities in transitioning from B2C to B2B
• Insights on managing cash flow and inventory in a growing e-commerce business
• Future plans for licensed products and leveraging design assets

Nathan offers valuable advice for e-commerce entrepreneurs, discussing the importance of constant testing, understanding customer lifetime value, and adapting to changing market conditions. Whether you're a startup founder or an established e-commerce professional, this episode provides a fascinating look at building a niche brand in today's competitive online landscape.

About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce.

Receive your weekly UGC Video alert - Totally Free => https://hubs.ly/Q02qJN4H0

VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the #videocommerce and #liveshopping landscape. #vcommerce

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter

Season 2: EP7

NBC Universal going live on TalkShop Live

Temu overtook Ebay as #2 most visited ecommerce platform worldwide

Youtube 30b Shopping related views!

About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce. https://hubs.ly/Q02qJNmM0

About Matt: He has over 25 years of vcommerce experience within product marketing and sales. He currently is a partner at e6 marketing, a firm that help brands to go on QVC/ HSN

#curated #videocommerce news of the week #ecommerce #retail

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter

In this episode of the Live E-commerce Podcast, Jason Greenwood, founder of Greenwood Consulting, explores the evolving landscape of B2B e-commerce and the emerging opportunities in video commerce. Greenwood discusses how digital transformation is reshaping B2B strategies, the shift in buyer behaviors, and the growing importance of online presence for B2B sellers. He delves into the potential of video commerce in B2B, addressing both its opportunities and challenges. Greenwood also shares insights on future e-commerce trends, offering valuable perspectives for B2B companies and e-commerce professionals alike.

About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce.

Receive your weekly UGC Video alert - Totally Free => https://hubs.ly/Q02qJN4H0

VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the #videocommerce and #liveshopping landscape. #vcommerce

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter

Season 2: EP6

Consumer Spending Data

White House Creator Summit

Mars & Kellanova M&A and what it could mean for video commerce

Etail boston: Hot takeaway on AI & retail

About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce. https://hubs.ly/Q02qJNmM0

About Matt: He has over 25 years of vcommerce experience within product marketing and sales. He currently is a partner at e6 marketing, a firm that help brands to go on QVC/ HSN

#curated #videocommerce news of the week #ecommerce #retail

VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the #videocommerce and #liveshopping landscape. #vcommerce

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter

Season 2: EP5

Consumer Spending

Amazon & TikTok Shop partnership

DrugStore closure

Ads on Livestream

About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce. https://hubs.ly/Q02qJNmM0

About Matt: He has over 25 years of vcommerce experience within product marketing and sales. He currently is a partner at e6 marketing, a firm that help brands to go on QVC/ HSN

#curated #videocommerce news of the week #ecommerce #retail

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter

In this episode of the Live E-commerce Podcast, host Nicolas interviews Morgan Chemij, who oversees global marketplace strategy at HP. They explore several key topics shaping the future of retail and e-commerce:

1. The evolution of retail media and its impact on brand marketing
2. The convergence of social commerce and e-commerce, especially in Asian markets
3. The rapid adoption of AI in retail and its applications throughout the customer journey
4. The potential for personalized advertising in connected TV
5. The profitability of ad-supported streaming models
6. The growth of the on-demand economy and its impact on consumer behavior

Chemij shares insights from his global perspective, offering a deep dive into the technologies and trends transforming digital retail and marketing strategies.

About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce.

Receive your weekly UGC Video alert - Totally Free => https://hubs.ly/Q02qJN4H0

VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the #videocommerce and #liveshopping landscape. #vcommerce

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter

Season 2: EP4

Adaptive Retail Report from Walmart

GenZ Underconsumption trend

Ads are down but price are up

Deals for you & TikTok Shop Deal event

About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce. https://hubs.ly/Q02qJNmM0

About Matt: He has over 25 years of vcommerce experience within product marketing and sales. He currently is a partner at e6 marketing, a firm that help brands to go on QVC/ HSN

#curated #videocommerce news of the week #ecommerce #retail

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter

In this episode of the Live E-commerce Podcast, host Nicolas Bailliache and guest co-host Matt Hodlofski sit down with Neha Agrahari, Senior Director of Video Commerce at Flipkart. Neha provides fascinating insights into Flipkart's innovative approach to video commerce in India, discussing the company's mobile-first strategy, the launch of initiatives like Vibes and Live Shop Plus, and the unique challenges and opportunities in the Indian e-commerce market.

Key topics include:

1. Flipkart's journey from books to a horizontal e-commerce platform
2. The role of video commerce in customer retention
3. Differences between Indian and Western consumer behaviors
4. The importance of mobile platforms in India's digital landscape
5. Strategies for engaging Gen Z and female consumers
6. The future of AI and personalization in e-commerce
7. Challenges and solutions in managing customer reviews

Neha shares valuable perspectives on how Flipkart is shaping the future of video commerce for India's 1.4 billion potential online shoppers. This episode offers a unique glimpse into one of the world's fastest-growing e-commerce markets and the innovative strategies driving its evolution.

About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce.

Receive your weekly UGC Video alert - Totally Free => https://hubs.ly/Q02qJN4H0

Connect with Neha: https://www.linkedin.com/in/nehaagrahari/?originalSubdomain=in