The Local Marketing Trends Podcast By cover art

The Local Marketing Trends Podcast

By: Gordon Borrell
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  • Summary

  • Hear two of the nation's brightest and sought-after advertising analysts -- Corey Elliott and Gordon Borrell -- identify the latest trends and make their predictions. This fast-paced podcast runs about 20 minutes and focuses on trends in local media, advertising, and marketing. The show typically touches on three or four topics, occasionally features a guest, and is always seasoned with critical analysis and wit.
    2023 Borrell Associates, Inc Local Marketing Trends Podcast
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Episodes
  • This Iconoclast Doesn't Mince Words on Today's Mass Media

    This Iconoclast Doesn't Mince Words on Today's Mass Media
    Jul 29 2024
    With the summer of our discontent brewing, Corey & Gordon discuss the value of nonstop headlines to news media. Could local media rise like a phoenix? They ask a fan club member, retired media analyst and self-proclaimed iconoclast Terry Heaton, to weigh in. Brace yourself for Heaton's unvarnished take.Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review! Want to join the conversation? Share your comments at borrellassociates.com/podcast.
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    24 mins
  • Local Media's Near-Term Fate: Hobby Shop or Rising Phoenix

    Local Media's Near-Term Fate: Hobby Shop or Rising Phoenix
    Jul 15 2024
    Gordon & Corey double-down on their prediction that local media companies are in their "final phase," with many destined to become the equivalent of small hobby shops. But they also see some rising like a phoenix. What's the secret? Here's a hint: The podcast features an interview with the dean of one of the nation's most prominent schools of mass communication.Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review! Want to join the conversation? Share your comments at borrellassociates.com/podcast.
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    32 mins
  • The Forgotten Goldmine in Email

    The Forgotten Goldmine in Email
    Jun 24 2024

    What's the preferred medium when it comes to business communications? What's the top choice of advertisers when purchasing ads? What do people readily give up as "currency" for accessing content, getting a discount coupoun, or entering a contest? Email! This episode focuses on why email is so pervasive and powerful, yet so overlooked by many in the business of marketing and advertising. Kurtis Barton, the executive in charge of strategy at Voice Media Group, agrees that an email address is valuable, but offers insights on how applying a little extra effort can make email addresses exponentially more valuable.

    Stay in the loop with all things Borrell when you join our Research Alert Lists.

    As always, thank you for listening. If you like the episode, leave us a review!


    Want to join the conversation? Share your comments at borrellassociates.com/podcast.
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    26 mins
Marketing Economics Politics & Government
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