• The Marketer's Edge Interview with Jill Sammons, SVP Marketing, Well-Being & Wealth Advisory at BCU

  • Jul 1 2024
  • Length: 33 mins
  • Podcast

The Marketer's Edge Interview with Jill Sammons, SVP Marketing, Well-Being & Wealth Advisory at BCU By cover art

The Marketer's Edge Interview with Jill Sammons, SVP Marketing, Well-Being & Wealth Advisory at BCU

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  • Summary

  • What We Discussed:

    In today's interview with Jill Sammons, we discussed a wide variety of issues:

    • Overview of BCU and its unique approach in the credit union industry
    • BCU’s focus on financial well-being and partnership with large employers
    • Implementing strategies to improve employees' financial well-being
    • Leadership style and the influence of "Truth About Leadership" book
    • Importance of shared values and mentoring at BCU
    • Know to Grow strategy and prioritizing initiatives
    • Differentiation strategies in the saturated banking/CU market
    • Utilization of AI technology in marketing Jill’s efforts
    • Collaboration between in-house teams and external agencies
    • Advice for marketers considering new agency partnerships

    Thanks Jill for a great interview!

    Want to watch more of The Marketer’s Edge interviews? If so, click here.
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