• The Marketer's Edge Interview with Rebecca Morris-Hoeft, Chief Brand Officer at Sunrise Banks

  • Jul 13 2024
  • Length: 27 mins
  • Podcast

The Marketer's Edge Interview with Rebecca Morris-Hoeft, Chief Brand Officer at Sunrise Banks By cover art

The Marketer's Edge Interview with Rebecca Morris-Hoeft, Chief Brand Officer at Sunrise Banks

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  • Summary

  • What We Discussed:

    In today's interview with Rebecca Morris-Hoeft, we discussed a wide variety of issues:

    • What kind of organization Sunrise Banks is and what Becca does for them
    • Social Responsibility and what it means to be a “Social Engine for Good”
    • Role of Chief Brand Officer at Sunrise Banks
    • Building a community and social impact at Sunrise Banks
    • Front-facing positioning and marketing strategies employed at Sunrise Banks
    • Social impact initiatives at Sunrise Banks
    • Response to George Floyd's murder and community engagement
    • Future of the banking industry - digital transformation and relationship building
    • Role of AI and ChatGPT in marketing and banking
    • Involvement with marketing agencies for SEO, customer focus groups, media prep, and storytelling
    • Becca’s advice to agencies looking to win business from marketer’s like herself
    • And, advice for marketers considering bringing a new agency onboard

    Thanks Becca for a great interview!

    Want to watch more of The Marketer’s Edge interviews? If so, click here.
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