Dawn talks with Nicole Elliott, a Conversion Copywriter & Messaging Strategist for Entrepreneurs. Dawn and Nicole talk about copywriting. They’re going to be talking about your messaging and how you get that out to the world. They’ll discuss the common mistakes many entrepreneurs make and how to avoid them

In this episode…

Who is Inga Nicole Elliott and whom does she serve? (1:17).
How does conversion copywriting help find buyers? (1:49)
I wanted to use a copywriter, how would you make it sound like me? (2:51)
Why is clear and concise messaging crucial in copywriting, unlike conversational dialogue? (5:27)
How should businesses approach how their audience perceives them rather than assuming universal interest? (7:33)
What are some other mistakes that you frequently see on websites and maybe some blogs and those kinds of things? (8:42)
Should there be a balance between customer-centered content and describing company attributes like vision and ethics in marketing? (10:25)

Do people click off websites quickly because of ineffective copy that doesn't resonate with them? (15:11)

What tips and strategies can you share for updating website copy and social media bios to have a higher impat, especially for those who haven't updated them in a while? (18:19)

What hesitations did you have before doing business with us or trying our product? We might not ask this enough. (21:26)

Nicole Elliott’s Information:

Website -https://www.nicoleelliott.co/contact

Linkedin - https://www.linkedin.com/in/nicole-elliott-copywriter/

Dawn’s Website: https://dawnkkennedy.com/

Links and Freebies- https://dawnkkennedy.com/free/

In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/

Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor

Subscribe to our Youtube Channel: https://youtube.com/@dawnkkennedyxo?si=DcRcjv7H0KN5_vFP

Follow us on Instagram https://www.instagram.com/dawnkkennedyxo

Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

Dawn talks with Inga Faison-Cavitt, an Authenticity Strategist. She left her engineering career to follow her entrepreneurial spirit and now pursues her dream life full of faith, family, freedom, flexibility, and fitness. She enjoys empowering women to live their best life and helps women become top earners by using authentic lead generation and sales strategies that treat people like humans and not numbers. Dawn and Ingafay talk about how we need to navigate things when we don't make the best business decisions.

In this episode…

Who is Inga Faison-Cavitt and whom does she serve? (1:03).
Introverts often find asking for feedback challenging because they prefer to solve problems independently. (2:10)
How can we communicate that taking time to think will yield the best results? (3:18)
As an introvert, you have developed a tonne of feedback, surveys, market strategies, and things like that. So how do you build them and what do you ask? And then as an introvert, how do you feel comfortable capturing that data and interpreting it? (06:16)
How can we effectively ask open-ended questions to get feedback on products or services before launching them? (9:48)
When you say everyone, you really are serving no one because no one is going to come to mind.(13:42)
How can we approach lead generation by focusing on what potential clients want or don't want, rather than offering specific choices? (14:59)

How do you conduct online surveys? (19:17)

How often do you survey or ask for feedback or have something like this available? (21:21)

QR codes (22:52)

Inga Faison-Cavitt’s Information:

Website: Website - https://ingafay.com

Linkedin - https://www.linkedin.com/in/ingafay/

Youtube - https://youtube.com/@ingafayunplugged

Facebook - https://www.facebook.com/ingafayunplugged

Instagram - https://www.instagram.com/ingafaisoncavitt

Dawn’s Website: https://dawnkkennedy.com/

Links and Freebies- https://dawnkkennedy.com/free/

In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/

Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor

Subscribe to our Youtube Channel: https://youtube.com/@dawnkkennedyxo?si=DcRcjv7H0KN5_vFP

Follow us on Instagram https://www.instagram.com/dawnkkennedyxo

Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

Dawn talks with Andy Neary. Speaker, Bestselling Author, Podcast host, Coach to the Insurance Industry, and founder of the Complete Game coaching program. Andy’s mission is to help business professionals build the mindset, habits, and rituals “off the field” that lead to all-star performance on it. Dawn and Andy talk about some very important concepts around your credibility, building your velocity, and then also how you make yourself stand out.

In this episode…

Who is Andy Neary and whom does he serve? (1:14).

Why is building credibility important for insurers, and can you provide a deeper understanding of insurance from a business perspective? (1:43)

Are you saying now that post-pandemic awareness trumps maybe your knowledge base? (3:20)

How would you describe thought leadership so it doesn't seem too forward-thinking to experienced professionals? (9:45)

What steps should we take to shift our content strategy to be more mission-driven rather than just routine marketing? (11:39)

How does this get us to the awareness space of the thought leadership perspective?(15:30)

Can we discuss how to authentically connect with our ideal clients through content creation, moving away from structured funnel approaches that can sometimes feel forced or inauthentic? (18:08)

How do we transition from delivering value to effectively communicating our offers and guiding potential clients on how to engage with us, while ensuring they recognize the value in our content-driven approach? (21:19)

Andy Nearye’s Information.

Website: https://andyneary.com/

YT: https://www.youtube.com/@CompleteGameConsulting

FB:https://www.facebook.com/AndyNeary333

Twitter/X:https://twitter.com/ANearyinCO

IG: https://www.instagram.com/andy_neary

LinkedIn - https://www.linkedin.com/in/andyneary/

Dawn’s Website: https://dawnkkennedy.com/

Links and Freebies- https://dawnkkennedy.com/free/

In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/

Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor

Subscribe to our Youtube Channel: https://youtube.com/@dawnkkennedyxo?si=DcRcjv7H0KN5_vFP

Follow us on Instagram https://www.instagram.com/dawnkkennedyxo

Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books