Time Interval: 00:00 - 38:14

• 📖 Introduction to the Concept: Jerome Lewis introduces the video by discussing the concept of "Stop Listening to Aunt Harry and Uncle Lilly," which emphasizes ignoring unhelpful advice from well-meaning but uninformed family members.
• 🎤 Inclusivity Example: He shares a story about Troi, who published a book to help black women but diluted her message by trying to be overly inclusive.
• 💼 Importance of Honest Feedback: Jerome stresses the importance of surrounding oneself with people who provide honest, constructive feedback rather than toxic positivity.
• 📈 Speed of Implementation: He discusses the importance of being the first to market and provides examples like Xerox, Kleenex, Uber, and Airbnb to illustrate the concept.
• 🔄 Value of Time and Effort: Jerome talks about the need to balance perfectionism with action, encouraging viewers to prioritize progress over perfection.
• 🤝 Being Dangerous and Assertive: He explains that people need to understand there is a hint of danger if they try to manipulate or bully you, using his own childhood experiences as an example.
• 💡 Trust Over Likeability: Jerome challenges the common belief that people do business with those they like, arguing instead that trust is more important than likeability.
• 🔄 Investment in Self and Business: He highlights the necessity of investing in oneself and one's business for long-term success, sharing his own experience of investing $10,000 in a program that paid off significantly.
• 🏅 Coaching and Mentorship: Jerome emphasizes the importance of having coaches and mentors, drawing parallels with professional athletes who rely on coaching to succeed.
• 📚 Perfectionism is a Lie: He argues that perfectionism is an excuse for inaction and encourages viewers to focus on continuous improvement.
• 🤝 Asking for Help: Jerome dispels the myth of the self-made individual, asserting that success always involves the support of others.
• 🌱 Dealing with Impostor Syndrome: He advises that the best way to overcome impostor syndrome is by gaining experience and only teaching what you know.

• $10,000: Jerome invested $10,000 in a program that significantly contributed to his success, illustrating the value of investing in oneself.
• 520 pages: His book, "Real Estate Marketing Implementation," is 520 pages long, reflecting the depth of content aimed at helping real estate entrepreneurs.
• 9,854: Jerome has helped over 9,854 real estate entrepreneurs, showing the impact of his work and the reach of his advice.

In this episode of the Real Estate Marketing Podcast, Jerome Lewis interviews Stephen Whiting, co-CEO of Street Text, an ad tech platform. Stephen shares insights on leveraging Facebook advertising for real estate professionals, discussing strategies for generating leads and maximizing ad performance.

Stephen Whiting emphasizes the importance of Facebook advertising in the real estate industry. By utilizing effective ad strategies, real estate professionals can generate leads, test new ideas, and scale their businesses predictably. Street Text simplifies the ad creation process, allowing agents to focus on conversion and follow-up, ensuring maximum ROI.

🔍 Stephen's Background: Co-CEO of Street Text, with extensive experience in Facebook advertising since 2012.

📈 Facebook Ads Evolution: Discussion on the transition from sidebar ads to newsfeed ads and the impact on ad performance.

💡 Ad Effectiveness: Importance of testing and iterating ads to find the right messaging and copy that resonates with the audience.

🔧 Street Text Platform: Simplifies ad creation and management for real estate professionals, ensuring compliance with Facebook's housing category rules.

💬 Copy and Creative: Explains the significance of ad copy (text) and creative (images/videos) in driving engagement and conversions.

📊 Ad Budgeting: Recommendations on starting budgets for ad campaigns, emphasizing the cost-effectiveness of Facebook ads.

🚀 Lead Generation: Strategies for generating leads and the importance of follow-up systems to convert leads into clients.

🔄 Remarketing: Utilizes ads to nurture leads over time, reinforcing brand presence and providing valuable information.

🌐 Technological Integration: Street Text handles changes in Facebook's ad manager, ensuring ads remain effective and compliant.

🤖 Automation: Features like automatic split testing and ad updates to optimize performance without constant manual intervention.

1. Introduction: Jerome introduces Stephen Whiting and the focus on Facebook advertising for real estate.
2. Stephen's Background: Stephen shares his journey, including his early days in real estate and the founding of Street Text.
3. Facebook Ads Evolution: Discussion on the transition from sidebar ads to newsfeed ads and the impact on ad performance.
4. Ad Effectiveness: Importance of testing and iterating ads to find the right messaging and copy that resonates with the audience.
5. Street Text Platform: Simplifies ad creation and management for real estate professionals, ensuring compliance with Facebook's housing category rules.
6. Copy and Creative: Explains the significance of ad copy (text) and creative (images/videos) in driving engagement and conversions.
7. Ad Budgeting: Recommendations on starting budgets for ad campaigns, emphasizing the cost-effectiveness of Facebook ads.
8. Lead Generation: Strategies for generating leads and the importance of follow-up systems to convert leads into clients.

In this episode of the Real Estate Marketing Podcast, Jerome Lewis interviews Chris Prefontaine, a three-time bestselling author and founder of Smart Real Estate Coach. Chris shares his extensive knowledge and experience in real estate, discussing strategies for buying and selling on terms, the importance of business intelligence, and leveraging technology to succeed in the industry.

Chris Prefontaine emphasizes the significance of understanding and implementing creative financing strategies in real estate. By leveraging business intelligence and technology, agents and investors can navigate market changes and optimize their operations. Chris's insights highlight the value of continuous learning, mentorship, and ethical practices in achieving long-term success in real estate.

📚 Chris's Background: Over 30 years of experience in real estate, including constructing new homes, owning a real estate franchise, and coaching clients across North America.

🛠️ Buying and Selling on Terms: Focuses on creative financing methods such as owner financing, subject-to-existing mortgages, and lease purchases.

🔧 Importance of Business Intelligence: Utilizing data and business intelligence tools to make informed decisions and improve lead generation and conversion rates.

📊 Avoiding Banks: Chris advocates for avoiding traditional bank financing to prevent personal liability and maintain financial flexibility.

🚀 Three Payday System: A unique approach where each deal generates three types of paydays—upfront, monthly cash flow, and long-term cash flow.

💡 Education and Mentorship: Emphasizes the importance of continuous education, coaching, and mentorship to avoid common mistakes and maximize profitability.

🌐 Wicked Smart Sit-Down: Weekly meetings to provide ongoing support, coaching, and actionable insights to community members.

🔍 Favorite Lead Sources: Recommends targeting expired listings, for-sale-by-owner properties, and free-and-clear properties for creative financing opportunities.

🧠 Scripts and Training: The importance of using scripts to build confidence and handle common seller objections effectively.

🎥 YouTube and Podcast: Resources like the Smart Real Estate Coach YouTube channel and podcast offer valuable insights and continuous learning opportunities.

1. Introduction: Jerome introduces Chris Prefontaine, highlighting his background and extensive experience in real estate.
2. Chris's Background: Chris shares his journey, from constructing new homes to founding Smart Real Estate Coach.
3. Buying and Selling on Terms: Discusses creative financing methods such as owner financing, subject-to-existing mortgages, and lease purchases.
4. Importance of Business Intelligence: Emphasizes using data and business intelligence tools for better decision-making.
5. Avoiding Banks: Advocates for avoiding traditional bank financing to prevent personal liability.
6. Three Payday System: Explains the three payday system—upfront payment, monthly cash flow, and long-term cash flow.
7. Education and Mentorship: Highlights the importance of continuous...