In this episode of the Remote Work Tribe podcast, we chat with Chris Cunningham, Founding Member of ClickUp and Head of Social Marketing. We discuss social media processes, building a culture of experimentation, supporting your team, why copying your competitors may not be a good idea, and more.

Episode timestamps:

• How did Chris stumble onto TikTok? (0:45)
• Was there any internal resistance to going on TikTok? (2:33)
• Principles to create content that stands out. (4:50)
• TikTok as a testing ground. (6:30)
• Why TikTok’s algorithm feels easier to crack. (7:39)
• What do marketers get wrong when creating content? (8:53)
• The importance of a culture of experimentation. (11:28)
• What is it like being a founder of a unicorn company? (12:50)
• Transitioning from sales to marketing. (15:42)
• Who does Chris follow to learn about marketing? (19:31)
• Where does Chris think Social Media Marketing is going? (21:32)
• How does Chris find talent early? (22:51)
• How can you tell if a person is a rising star on social media? (24:27)
• Creator burnout, and what does Chris do to avoid it? (26:00)
• Internal communication strategies. (28:15)
• Lightning round questions. (29:58)

We hope you enjoy it!

Links mentioned on the podcast

• linkedin.com/in/chrisclickup
• instagram.com/cunningham
• https://x.com/cunningham
• Theremoteworktribe.com
• newsletter.theremotetribe.com
• Jessicamalnik.com

Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Remote Work Tribe podcast, we chat with Carrie Kerpen, Founder of The Whisper Group. We discuss remote culture, agency culture, moving from in-person to remote, selling an agency, and more.

Episode timestamps:

• Interesting projects Carrie is working on. (1:30)
• How did Carrie know she was ready to sell her agency? (2:53)
• The impact of the pandemic on her decision to sell the agency. (4:52)
• Moving from in-person to remote overnight. (6:47)
• Processes that continued after going remote. (10:31)
• How did she communicate to her team she was selling the agency? (12:26)
• Earnout and the transition from business owner to employee? (16:16)
• What did she do the first few months of the earnout to make the transition smoother? (18:10)
• How was the process of acquiring another agency? (21:05)
• Things she learned from evaluating multiple digital agencies. (22:11)
• Intangible traits that agency owners may overlook that facilitate selling an agency. (23:06)
• Effects of the earnout on culture. (24:38)
• How confident was Carrie in leaving the company after the earnout? (25:35)
• Was burnout a determinant factor for selling it? (27:01)
• Lightning round questions. (28:42)

We hope you enjoy it!

Links mentioned on the podcast

• wearethewhispergroup.com
• carriekerpen.com/the-exit-whisperer-podcast
• linkedin.com/in/carriekerpen
• Theremoteworktribe.com
• newsletter.theremotetribe.com
• Jessicamalnik.com

Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Remote Work Tribe podcast, we chat with Brian Casel and Matt Pritchett about AI use cases, challenges, and opportunities. We discuss current ways to use AI to optimize your work, tasks where AI does not produce great quality answers, the nature of AI as a helper rather than a human replacement, potential future scenarios, and more.

Episode timestamps:

• How are Brian and Matt using AI today? (3:36)
• What are some of the limitations of AI (Brian)? (8:50)
• What are some of the limitations of AI (Matt)? (12:41)
• AI hallucinates. What can you do to make sure you improve output quality? (17:50)
• Over-automating or over-optimizing can be a problem (Brian) (23:41)
• Over-automating or over-optimizing can be a problem (Matt) (27:58)
• The importance of thinking and keeping your voice when using AI. (36:21)
• Exciting scenarios around the future of AI? (38:57)
• Final remarks. (47:48)

We hope you enjoy it!

Links mentioned on the podcast

• linkedin.com/in/briancasel
• linkedin.com/in/matthewrpritchett
• Theremoteworktribe.com
• newsletter.theremotetribe.com
• Jessicamalnik.com

Hosted on Acast. See acast.com/privacy for more information.