In this episode of the Remote Work Tribe podcast, we chat with Lesley Pyle, founder and owner of HireMyMom.com. We discuss her backstory and what led her to start the business, hiring styles and onboarding, admin roles, and the impact of AI, using PR effectively, and more.

Episode timestamps:

• Most interesting project Lesley is working on right now. (0:39).
• What inspired her to start this business? (1:13)
• What has not changed much with her niche since 2010? (3:23)
• What has changed in hiring styles in the last 10 years? (5:41)
• When did she know she needed a VA, and how did she train this person? (7:04)
• The impact of AI. (10:08)
• Common roles posted on hiremymom.com (12:03)
• Focus on North American markets. (13:10)
• Are admin roles being replaced by AI? (14:38)
• What are some of the differences admin roles require today? (15:58)
• Are business expectations changing when it comes to hiring talent today? (17:47)
• Onboarding mistakes. (19:33)
• Onboarding lessons and updates. (20:51)
• Non-negotiables with SOPs. (22:47)
• SOPs in depth. (24:01)
• How her PR background has helped her grow her business. (26:05)
• How she applies her PR background to get HireMyMom in front of people. (27:00)
• Lightning round questions. (38:54)

We hope you enjoy it!

Links mentioned on the podcast

• HireMyMom.com
• HireMyMom.com/podcast
• linkedin.com/in/lspencerpyle
• Theremoteworktribe.com
• newsletter.theremotetribe.com
• Jessicamalnik.com

Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Remote Work Tribe podcast, we chat with April Dunford, a practical positioning expert who helps teams accelerate marketing and sales. We discuss some of the mindset shifts she's had since writing her book, category creation, internal alignment and friction, positioning in the AI era, and more.

Episode timestamps:

• What inspired her to write Obviously Awesome? (0:52).
• Mindset shifts she’s had since the book came out? (3:25)
• Category creation. (7:53)
• Signs you actually need to create a category. (13:23)
• How to handle the lack of agreement of internal teams? (15:40)
• Internal agreement between teams in depth. (22:52)
• Non-obvious ways to align teams around positioning. (24:21)
• How often should you think about positioning updates? (28:50)
• Evolving positioning around AI. (31:47)
• Lightning round questions. (37:20)

We hope you enjoy it!

Links mentioned on the podcast

• aprildunford.com
• linkedin.com/in/aprildunford
• Theremoteworktribe.com
• newsletter.theremotetribe.com
• Jessicamalnik.com

Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Remote Work Tribe podcast, we discuss the top 5 mistakes that AI SaaS businesses make when creating their homepage. From messaging problems to pricing and social proof, we walk through the most common mistakes we have found in our Clarity Jam sessions.

Episode Timestamps:

• Mistake 1: No clear messaging wedge. (1:30)
• Mistake 2: No social proof above the fold. (3:03)
• Mistake 3: FAQs that fill space instead of killing objections. (4:18)
• Mistake 4: Vague non-empathetic language. (4:41)
• Mistake 5: Hiding your pricing. (6:38)

We hope you enjoy it!

Links mentioned on the podcast

• Clarity Jam Playlist
• Theremoteworktribe.com
• newsletter.theremotetribe.com
• Jessicamalnik.com

Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Remote Work Tribe podcast, we chat with Barrett Brooks, Executive Coach to World Class Creators. We discuss some of the most common challenges creators face, burnout, how to get more out of work, hiring well, delegating to grow and succeed as a creator, and more.

Episode Timestamps:

• Common challenges highly successful creators face. (0:48)
• How do creators tackle burnout effectively? (3:22)
• How does Barrett help creators rethink their assumptions around work? (6:48)
• Burnout as an emotional problem vs. chronic overwork. (9:30)
• Rethinking delegation and rest. (11:23)
• Practical tips to reduce burnout. (13:55)
• Sabbatical and why they matter. (15:40)
• How to restart work after a sabbatical. (20:02)
• Is burnout a result of wrong hires or hiring avoidance? (23:09)
• Finding the right people for your company. (29:26)
• Lightning round questions. (40:40)

We hope you enjoy it!

Links mentioned on the podcast

• barrettbrooks.com
• goodworkshow.com
• Theremoteworktribe.com
• newsletter.theremotetribe.com
• Jessicamalnik.com

Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Remote Work Tribe podcast, we chat with Dev Basu, CEO at Powered by Search. We discuss the impact of AI in performance marketing, the importance of thinking beyond traffic when measuring success, team structure and evolution at PBS, executive presence, and more.

Episode Timestamps:

• How is AI impacting search today, and what do they call it at PBS? (1:14)
• What changes has Dev noticed in the marketing space lately? (2:11)
• Why is traffic a problematic metric? (4:16)
• How does Dev stay on top of AI and encourage his team and clients to use it? (7:23)
• What is the most impactful AI agent they have built internally? (12:02)
• Has he seen any increase in the number of meetings or calls nowadays? (14:40)
• How has the PBS team structure evolved? (17:57)
• What are the growing pains when switching to a consultancy model? (19:58)
• 3 tips to develop your executive presence right away. (23:12)
• What does he look for when hiring people at PBS? (26:57)
• Go-to questions to improve your hiring screening process. (30:36)
• Lightning round questions. (35:39)

We hope you enjoy it!

Links mentioned on the podcast

• x.com/earthlingworks
• linkedin.com/in/devbasu
• Theremoteworktribe.com
• newsletter.theremotetribe.com
• Jessicamalnik.com

Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Remote Work Tribe podcast, we chat with Ruben Gamez, Founder at Bidsketch and SignWell. We discuss his work implementing and encouraging his team to use AI, the journey of finding and hiring a CEO, learnings from hiring a COO, delegating meaningful tasks, and more.

Episode Timestamps:

• The most exciting project Ruben is working on these days. (0:45)
• Ruben’s work and implementation of AI. (2:22)
• Implementing AI with purpose. (8:24)
• Encouraging teams to use AI while meeting compliance standards. (10:20)
• How to ensure teams are not underrelying or overrelying on AI? (12:00)
• Using AI to empower your team. (15:45)
• How to hire a CEO? (21:36)
• What was Ruben looking for when hiring a COO? (30:15)
• What´s the most surprising thing Ruben has learned in hindsight by hiring for this role? (33:18)
• Lightning round questions. (36:36)

We hope you enjoy it!

Links mentioned on the podcast

• x.com/earthlingworks
• signwell.com
• Theremoteworktribe.com
• newsletter.theremotetribe.com
• Jessicamalnik.com

Hosted on Acast. See acast.com/privacy for more information.

In this episode, we go into a selection of our favorite shows, showcasing diverse insights from a variety of engaging guests.

Our discussions range from effective marketing strategies that captivate audiences to tactical implementations that drive results, along with the fascinating role of artificial intelligence in shaping modern business practices. We provide a comprehensive overview of each show, highlighting key takeaways and what makes them worthwhile listens.

Shows discussed in this episode:

• Episode with Jason Cohen (1:40)
• Episode with Ryan Robinson (6:38)
• Episode with Mercer (9:32)
• Episode with Lexi Grant (13:17)
• Episode with Mallory Randall (16:52)
• Episode with Eric Doty (18:59)
• Episode with Sandra Rand (21:30)
• Episode with Chris Cunningham (23:54)
• Episode with Bernard Huang (26:51)
• Episode with Andy Crestodina (29:54)
• Episode with Brian Clark (32:55)

We hope you enjoy it.

Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Remote Work Tribe podcast, we chat with Amanda Goetz, two-time founder, four-time CMO, and author. We discuss her new book, the writing and editing process, utilizing AI in a meaningful way, prioritizing tasks, and more.

Episode Timestamps:

• Toxic Grit, Amanda’s book. (0:35)
• How did Amanda realize it was time to write this book? (1:20)
• What was it like ideating and writing the book? (3:50)
• Editing a book and working with an editor. (5:05)
• Does short-time writing make it harder to write a book? (6:55)
• Does AI help you think deeper? (8:53)
• How does Amanda use AI? (10:16)
• Using AI as a second brain. (13:59)
• Where do marketers go wrong when it comes to AI? (14:43)
• How does she get everything done and prioritize her work? (17:22)
• How to prioritize tasks? (21:06)
• Lightning round questions. (23:11)

We hope you enjoy it!

Links mentioned on the podcast

• amandagoetz.com
• toxicgrit.com
• linkedin.com/in/amandagoetz
• instagram.com/theamandagoetz
• Theremoteworktribe.com
• newsletter.theremotetribe.com
• Jessicamalnik.com

Hosted on Acast. See acast.com/privacy for more information.