In this episode of the Remote Work Tribe podcast, we chat with Jon Steiert, Senior Content Marketing Manager at NetLine. We discuss the importance of doing original and in-depth research, the effort it takes to create such content, content marketing trends, his views on using AI, and more.

Episode timestamps:

• Where does Jon see the content marketing industry heading? (0:30)
• What is the difference and balance between short form vs in-depth content? (3:50)
• What does it take to create an in-depth report? (7:36)
• How do you start researching when there’s no buy-in from the top? (14:54)
• Team structure at NetLine. (18:09)
• Content marketing trends. (21:44)
• Jon’s personal view on AI and what he uses it for. (24:25)
• What scares Jon regarding AI and the importance of authenticity? (25:54)
• Lightning round questions. (30:50)

We hope you enjoy it!

Links mentioned on the podcast

• linkedin.com/in/jwsteiert
• x.com/jwsteiert
• instagram.com/jwsteiert
• Theremoteworktribe.com
• newsletter.theremotetribe.com
• Jessicamalnik.com

Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Remote Work Tribe podcast, we chat with Andy Crestodina, Chief Marketing Officer and Co-Founder at Orbit Media Studios. We discuss his views on using AI efficiently, the processes he has built around new technologies, and practical AI applications to improve your content strategy.

Episode timestamps:

• How does Andy approach AI at a high level? (1:00)
• Using personas with AI. (3:12)
• Using examples to prompt AI and improve its output. (4:36)
• Is Andy worried about biasing AI or getting incorrect results? (7:42)
• Getting over imposter syndrome and using AI to augment your confidence. (9:57)
• How to escape the shiny object syndrome. (11:37)
• Improving thought leadership content strategies. (13:56)
• Why AI is a tool that can’t replace you. (17:45)
• How do we influence thought leadership and research instead of content volume? (20:00)
• What is content quality? (22:42)
• Scaling non-measurable marketing activities. (24:52)
• Timeless principles of content marketing. (28:08)
• Surprising AI use cases. (30:26)
• Tools and resources to learn more about AI. (32:30)
• How to future-proof your career as a content marketer. (35:12)
• The importance of focusing on your target audience and trusting yourself. (37:02)

We hope you enjoy it!

Links mentioned on the podcast

• AI for thought leadership: These are the first 5 prompts | Orbit Media Studios
• This Math Pattern Explains Your Content Performance (and what to do about it) | Orbit Media Studios
• The Remote Work Tribe Podcast: Andy Crestodina
• linkedin.com/in/andycrestodina
• Theremoteworktribe.com
• newsletter.theremotetribe.com
• Jessicamalnik.com

Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Remote Work Tribe podcast, we chat with Tom Shapiro, founder and CEO at Stratabeat, Inc. We discuss hiring best practices, how to set up systems and find the right people for your business, the importance of testing, mindset shifts to grow your agency, and more.

Episode timestamps:

• How did Tom start his company? (1:00)
• Growing Stratabeat and his process to make those first hires. (2:20)
• Why did he hire an account manager first, and how did he help this employee succeed? (5:28)
• How did Tom set up systems and improve documentation? (8:03)
• How does Tom find the right people for his business? (10:13)
• Three-hour testing and assessing cultural fit. (14:05)
• Mindset shifts Tom has gone through by growing his business. (19:48)
• How did he transition out of day-to-day work? (21:42)
• How does Tom write books on top of running his agency? (23:46)
• How long does it take to go from a book idea to getting it live? (27:22)
• How to prevent burnout? (29:15)
• Setting boundaries to avoid burnout. (32:37)
• Lightning round questions. (35:07)

We hope you enjoy it!

Links mentioned on the podcast

• linkedin.com/in/tomshapiro
• stratabeat.com
• Theremoteworktribe.com
• newsletter.theremotetribe.com
• Jessicamalnik.com

Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Remote Work Tribe podcast, we chat with Chris Cunningham, Founding Member of ClickUp and Head of Social Marketing. We discuss social media processes, building a culture of experimentation, supporting your team, why copying your competitors may not be a good idea, and more.

Episode timestamps:

• How did Chris stumble onto TikTok? (0:45)
• Was there any internal resistance to going on TikTok? (2:33)
• Principles to create content that stands out. (4:50)
• TikTok as a testing ground. (6:30)
• Why TikTok’s algorithm feels easier to crack. (7:39)
• What do marketers get wrong when creating content? (8:53)
• The importance of a culture of experimentation. (11:28)
• What is it like being a founder of a unicorn company? (12:50)
• Transitioning from sales to marketing. (15:42)
• Who does Chris follow to learn about marketing? (19:31)
• Where does Chris think Social Media Marketing is going? (21:32)
• How does Chris find talent early? (22:51)
• How can you tell if a person is a rising star on social media? (24:27)
• Creator burnout, and what does Chris do to avoid it? (26:00)
• Internal communication strategies. (28:15)
• Lightning round questions. (29:58)

We hope you enjoy it!

Links mentioned on the podcast

• linkedin.com/in/chrisclickup
• instagram.com/cunningham
• https://x.com/cunningham
• Theremoteworktribe.com
• newsletter.theremotetribe.com
• Jessicamalnik.com

Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Remote Work Tribe podcast, we chat with Carrie Kerpen, Founder of The Whisper Group. We discuss remote culture, agency culture, moving from in-person to remote, selling an agency, and more.

Episode timestamps:

• Interesting projects Carrie is working on. (1:30)
• How did Carrie know she was ready to sell her agency? (2:53)
• The impact of the pandemic on her decision to sell the agency. (4:52)
• Moving from in-person to remote overnight. (6:47)
• Processes that continued after going remote. (10:31)
• How did she communicate to her team she was selling the agency? (12:26)
• Earnout and the transition from business owner to employee? (16:16)
• What did she do the first few months of the earnout to make the transition smoother? (18:10)
• How was the process of acquiring another agency? (21:05)
• Things she learned from evaluating multiple digital agencies. (22:11)
• Intangible traits that agency owners may overlook that facilitate selling an agency. (23:06)
• Effects of the earnout on culture. (24:38)
• How confident was Carrie in leaving the company after the earnout? (25:35)
• Was burnout a determinant factor for selling it? (27:01)
• Lightning round questions. (28:42)

We hope you enjoy it!

Links mentioned on the podcast

• wearethewhispergroup.com
• carriekerpen.com/the-exit-whisperer-podcast
• linkedin.com/in/carriekerpen
• Theremoteworktribe.com
• newsletter.theremotetribe.com
• Jessicamalnik.com

Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Remote Work Tribe podcast, we chat with Brian Casel and Matt Pritchett about AI use cases, challenges, and opportunities. We discuss current ways to use AI to optimize your work, tasks where AI does not produce great quality answers, the nature of AI as a helper rather than a human replacement, potential future scenarios, and more.

Episode timestamps:

• How are Brian and Matt using AI today? (3:36)
• What are some of the limitations of AI (Brian)? (8:50)
• What are some of the limitations of AI (Matt)? (12:41)
• AI hallucinates. What can you do to make sure you improve output quality? (17:50)
• Over-automating or over-optimizing can be a problem (Brian) (23:41)
• Over-automating or over-optimizing can be a problem (Matt) (27:58)
• The importance of thinking and keeping your voice when using AI. (36:21)
• Exciting scenarios around the future of AI? (38:57)
• Final remarks. (47:48)

We hope you enjoy it!

Links mentioned on the podcast

• linkedin.com/in/briancasel
• linkedin.com/in/matthewrpritchett
• Theremoteworktribe.com
• newsletter.theremotetribe.com
• Jessicamalnik.com

Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Remote Work Tribe podcast, we chat with Chris Mercer, Co-Founder at ProfitSchool, MeasurementMarketing.io, and MeasureSummit. We discuss management strategies and systems, the importance of understanding capacities and capabilities, being open to the possibility of being wrong, and much more.

Episode timestamps:

• Interesting projects Mercer is working on. (0:40)
• Intro to Traction and why it did not work for Mercer. (2:10)
• Other systems Mercer tried that did not work. (4:39)
• What does Mercer´s team look like today, and what are some of the changes he went through when changing management style? (9:15)
• How does Mercer think about adding new people to the team? (11:15)
• Prioritizing what to do first as an entrepreneur building a company. (18:35)
• How can collaboration be ensured (meetings, async, etc.)? (21:50)
• What mindset shifts did Mercer go through to focus on working on the business? (27:43)
• The importance of self-awareness as a founder. (33:35)
• Lightning round questions. (35:45)

We hope you enjoy it!

Links mentioned on the podcast

• profitschool.com/rwt
• Theremoteworktribe.com
• newsletter.theremotetribe.com
• Jessicamalnik.com

Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Remote Work Tribe podcast, we chat with William Chia, VP of Marketing at Styra. We discuss ABM marketing, navigating organizational change at scale, the importance of company retreats and unstructured time, showing up candidly to build connections with your team, and more.

Episode timestamps:

• Interesting projects William is working on these days. (0:35)
• Moving from a lead model to an ABM model. (1:25)
• How does he influence accounts using ABM tactics at Fortune 100 companies? (2:55)
• The process of aligning teams and departments behind ABM. (7:45)
• How much time did William spend building his social capital? (11:35)
• How can we influence change by building social capital? (12:45)
• What does William do at a company all hands (retreat) to nurture relationships with his team? (16:20)
• How to ensure team building exercises are effective and engaging. (19:40)
• How long should company retreats be, and how much structure and unstructured time should be allocated? (22:56)
• How to continue building remote collaboration across multiple time zones in remote settings? (25:15)
• The balance between transparency and oversharing. (29:29)
• Lightning round questions. (31:50)

We hope you enjoy it!

Links mentioned on the podcast

• linkedin.com/in/williamchia
• Theremoteworktribe.com
• newsletter.theremotetribe.com
• Jessicamalnik.com

Hosted on Acast. See acast.com/privacy for more information.