The Sales History Podcast

By: Todd Caponi
  • Summary

  • Bringing the incredible (and sometimes strange) brains from the profession of sales' past to the 2020's - from Todd Caponi, author of The Transparency Sale & The Transparent Sales Leader.

    © 2024 The Sales History Podcast
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Episodes
  • From Trusted - to Derided. Where the Sales Profession Went Wrong
    Jul 25 2024

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    The beginnings of the modern sales profession (1890-1920) were associated with trust, respect, and even admiration. 100 years later, the sales profession sits at the bottom of Gallup's annual listings of ethical professions...along with politicians.

    What happened? Where did it all go wrong?

    I put my finger on it. In this episode, I diagnose the specific period where it all went bad, explore the many justifications and debates around high-pressure versus low-pressure selling, and why we may still have hope to return to those trusted roots.

    @saleshistorian on Instagram - daily quotes, pics & comics from the past
    @saleshistorian on X - daily quotes, pics & comics from the past
    The Transparent Sales Leader - The book on revenue leadership includes several quotes and lessons from past sales.
    The Transparency Sale - the first book, (ironically) named one of the top 100 sales books of all time.

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    27 mins
  • Pioneering Women in Sales: Barbara Pletcher
    Jul 11 2024

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    Some individuals from sales history moved mountains - and nobody knows about them today! This time, I wanted to highlight one from the 1970s & 1980s - Barbara Pletcher. She noticed a void in the development of women for the boardroom, and it started with sales skills.

    I found her story really compelling. The way she thought about raising the bar for all is brilliant. Here's her story...

    @saleshistorian on Instagram - daily quotes, pics & comics from the past
    @saleshistorian on X - daily quotes, pics & comics from the past
    The Transparent Sales Leader - The book on revenue leadership includes several quotes and lessons from past sales.
    The Transparency Sale - the first book, (ironically) named one of the top 100 sales books of all time.

    Support the Show.

    Show more Show less
    9 mins
  • How Founder Led Sales Changed the World
    Jun 27 2024

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    The way we live today wasn't defined just via the invention itself. Things like the steam engine, telegraph, reaper, highways, the telephone, the automobile...and just about every other revolutionary advancement was met with extreme skepticism. They all HAD TO BE SOLD. The incredible inventors had to be ingenious salespeople, too.

    Here are their stories.

    In this episode, which I really enjoyed researching, I take you through the stories of so many things we just assume have always been around - and must have sold themselves...but didn't.

    @saleshistorian on Instagram - daily quotes, pics & comics from the past
    @saleshistorian on X - daily quotes, pics & comics from the past
    The Transparent Sales Leader - The book on revenue leadership includes several quotes and lessons from past sales.
    The Transparency Sale - the first book, (ironically) named one of the top 100 sales books of all time.

    Support the Show.

    Show more Show less
    19 mins

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A uniquely rich adventure through sales history

A must listen for anyone that loves the lessons history has to teach us. Todd guides you through some of sales history’s hidden nuggets in a nerdy fun way. A must for any curious professional.

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