How would you like to learn a really simple, really effective process to build a referral network so that you're getting a steady stream of right fit clients

— without manipulating, offering incentives, or even having to ask?

Honestly, asking for referrals can feel pretty darn awkward, which is why I've invited today's guest Stacey Brown Randall on to debunk some of the myths surrounding referral generation.

Stacey's developed a step-by-step process that will not only identify potential referral sources but will also encourage them to bring you more and more business...

and this is the cool part - you don't even have to ask!

Stacey's the AUTHOR of "Generating Business Referrals Without Asking" and she's the host of the Roadmap to Referrals podcast.

Takeaways:

• Discover why asking for referrals might be doing more harm than good
• The psychology behind why people refer others including the concept of the "happiness trifecta."
• How to make your referral sources feel like heroes

Listen up to transform your approach to building a thriving referral network.

Resources:
Connect with Stacey Brown Randall

Schedule a ‘Stand Out on Video’ call with me where I’ll help you see how you can start building trust & authority AND earning that bigger check by being more yourself on video.

Whenever you're ready: I help business leaders, consultants & coaches create a short-form video sales system that makes selling easy. In a 1-hour remote interview you get 1 month of short form video content that does your selling for you – scheduled across all your social media channels. Imagine having dream clients excited to buy from you because they’ve been pre-sold by your videos.

Learn more right here >

I'm celebrating episode #150 of The Standout Business Show, so I thought I'd take a minute and share some of the best things doing this podcast has taught me over the past three years (and over 150 interviews!)

Here's my hot take on some of the most valuable lessons I've learned from past guests including relationship marketing, minimalist marketing and, last but not least, lighting your beacon.

Episodes mentioned:

144. Relationship Marketing: The Marketing Strategy Our Content-Obsessed World Forgot to Mention – with Michelle Warner

127. Lighting Your Beacon & Building Your Business Ecosystem with Pamela Slim

10. Launch & Grow A Live Video Podcast – with Pieta Blakely

Resources

Schedule a ‘Stand Out on Video’ call with me where I’ll help you see how you can start building trust & authority AND earning that bigger check by being more yourself on video.

https://awesomevideomakers.com/mic-drop-moments/

Whenever you're ready: I help business leaders, consultants & coaches create a short-form video sales system that makes selling easy. In a 1-hour remote interview you get 1 month of short form video content that does your selling for you – scheduled across all your social media channels. Imagine having dream clients excited to buy from you because they’ve been pre-sold by your videos.

Learn more right here >

Want to go further on how to use Storytelling to stand out & grow your brand? Check out these other episodes:

# 143. How to be more bingeable than Netflix

# 84. How to sell with a story

If you want to amp-up your impact as a communicator, then tune in to this conversation I had with Patti Sanchez about storytelling.

In this episode, Patti unpacks how anyone can (and should) use story to make their messages stand out, whether they’re communicating online or in-person. ​

She also shares real, practical examples of stories used in everyday communication, as well as what motivated her to become a storyteller herself.

Patti’s a passionate advocate for storytelling because it’s a potent tool for communication and leadership.

Why? Because stories:

• Create emotional appeal that commands attention and compels audiences to lean in.
• Make abstract or complex ideas understandable, relatable, and memorable.
• Build connection, rapport, and trust that deepens relationships.

There’s a reason the world’s most admired brands and beloved leaders tell stories. Listen up to find out how you can put storytelling to work for you, too!

Patti's a storytelling consultant and author of award-winning books on persuasive communication and change leadership.

After 30+ years in advising some of the world's top brands, she started her own firm to help leaders and their teams harness story-driven communication to drive positive change.

Connect with Patti Sanchez

Whenever you're ready...

I help business leaders, consultants & coaches create a short-form video sales system that makes selling easy. In a 1-hour remote interview you get 1 month of short form video content that does your selling for you - scheduled across all your social media channels.

Imagine having dream clients excited to buy from you because they've been pre-sold by your videos.

Learn more right here >