Summary

Brian and Iain discuss ChatGPT's potential disruption of search, alternatives to Hootsuite, the use of AI-powered comment summaries, and the acceptance of emojis in the workplace. The conversation touches on Google's dominance in search, the unnecessary use of AI in some cases, and the evolving role of emojis in communication.

Takeaways

• Chat GPT has the potential to disrupt traditional search and become a pivotal way for people to navigate the internet.

• Loomly and Repurpose.io are recommended as alternatives to Hootsuite for social media management.

• AI-powered comment summaries can be controversial, as they may not capture the true essence of comments and can diminish the social element of social media.

• Emojis are becoming more accepted in the workplace, but their usage may vary depending on the context and audience.

• Google's dominance in search is unlikely to be dethroned in the near future.

• The use of AI in some cases may be unnecessary and driven by the trend rather than practicality.

Chapters

02:42 ChatGPT: Disrupting Search and Navigating the Internet

09:36 AI-Powered Comment Summaries: Helpful or Social Element Killer?

14:20 Alternatives to Hootsuite: Loomly and Repurpose.io

22:55 Emojis in the Workplace and Favourite Emojis

In this episode of Strong Coffee Drip, Brian and Ian discuss various topics, including Instagram's focus on shares, alternatives to Photoshop, and predictions for the future of marketing. They also share their favorite sing-along songs and discuss the potential ban of TikTok. The conversation touches on the growing importance of AI in marketing and what the future holds in the marketing world. Overall, the episode provides insights into current trends and future possibilities in the marketing industry.

Takeaways

• Instagram prioritizes shares as a metric of content visibility, shifting away from likes and comments.

• Affinity Photo and Canva are popular alternatives to Photoshop for photo editing and graphic design.

• Consumer interactions with AI-generated content are increasing, but many still prefer human-generated content.

• The future of marketing may involve the achievement of artificial general intelligence, the rise of robots in the workplace, and potential controversies involving industry leaders.

• TikTok's potential ban and the outcome of the US presidential election could significantly impact the marketing landscape.

Chapters

00:55 Off-Topic Question - Favourite Sing-Along Songs

03:54 Instagram's Focus on Shares

06:46 Twitter (X) Releases Latest Usage Data

09:45 Google Hubspot Deal is Dead

10:40 New Study on Detecting AI Content

17:47 Alternatives to Photoshop: Affinity Photo and Canva

25:54 Predictions for the Future of Marketing

In this episode of Strong Coffee Drip, Brian and Iain discuss various topics, including the use of publicly shared posts on social media platforms to train AI, the controversy surrounding Toys ‘R’ Us' use of AI in their commercial, and the tools they would like to learn more about for personal development.

Takeaways

• Meta, the parent company of Facebook and Instagram, faces legal challenges in Europe over its plan to use publicly shared posts on these platforms to train artificial intelligence.
• Toys R Us received backlash for using OpenAI's Sora to create an ad featuring the company's founder, Charles Lazarus. Critics argued that it disrespected artists and devalued human creativity.
• The use of AI in the creative industry is a hot topic, with the potential for both positive and negative consequences.
• Both Brian and Iain would like to learn about new marketing tools, such as Mid Journey and Make, to enhance their workflows and creativity.
• Continuous learning and experimentation with new tools is important for personal and professional growth in the marketing industry.

Chapters

01:40 Our Favourite Canadian Foods

05:55 Meta's Use of Publicly Shared Posts for AI Training

12:03 Controversy Surrounding Toys R Us' Use of AI in Advertising

21:00 Suggestions and Improvements For Popular Marketing Tools

27:03 Marketing Tools We Would Love To Learn

This week, we discuss marketing a new business and the decline of niche message boards. When marketing a new business, we recommend building a digital strategy, understanding the market and competition, and utilizing paid ads and social media. Never underestimate the importance of creating a Google Business Listing and generating content like photos and videos. We also acknowledge that Reddit has become a popular platform regarding message boards, but some argue that it can't replace the passion and knowledge found in niche forums. We discuss the evolution of messaging boards and the advantages and challenges of using Reddit as a resource. The new product rap song from Canva’s recent event gets us thinking about other products that can use a musical promotion (wrong answers only!).

Takeaways

• When marketing a new business, it's important to build a digital strategy, understand the market and competition, and utilize paid ads and social media.
• Creating a Google business listing and generating content like photos and videos are essential for establishing an online presence.
• While Reddit has become a popular platform, some argue it can't replace the passion and knowledge in niche message boards.
• Convenience plays a role in the decline of niche forums, as people prefer having everything in one place on platforms like Reddit.
• Forums were generally good at keeping bots at bay, but Reddit has a wider breadth of content.
• TikTok's Symphony AI avatars are impressive and could impact user-generated content.
• MrBeast's view stats tool on YouTube is highly useful for gaining insights into videos.
• Google Ads is rolling out a new interface in August

Chapters

03:00 The Best Star Wars Movie

07:51 Building a Digital Strategy for a Brand New Business

16:20 Exploring Reddit as a Social Media Platform

18:50 The Role of Search Engines in Finding Information on Reddit

25:15 Advertising Potential and Limitations on Reddit

28:25 Tech Products That Could Benefit from Rap Songs

It’s the update episode where we provide updates on some of our most popular topics from previous episodes! New information on the testing of TikTok Notes in Canada, the ongoing TikTok ban in the US, Google's potential acquisition of HubSpot, LinkedIn's testing of vertical videos, and the release of YouTube Playables.

Brian and Iain discuss the latest happenings with OpenAI, including the release of ChatGPT 4.0 and the departure of key team members. They also discuss Google's AI Overviews in search results and the potential for a TweetDeck-like interface for Threads. We also touch on marketing pitfalls, such as unrealistic expectations and not setting clear goals.

Sound Bites

• "OpenAI is rolling; whether they're rolling in a positive fashion or a negative fashion or both, they're rolling right now."

• "The most interesting side is the idea of AGI or artificial general intelligence, and whether or not that's kind of being achieved maybe in the background is what's most interesting to me."

• "Iain hates Threads!"

Takeaways

• OpenAI has released ChatGPT 4.0 and has experienced high-profile departures, raising concerns about the company's direction and the safety of AI
• Google's AI Overviews in search results aim to provide more comprehensive and accurate information to users
• The possibility of a TweetDeck-like interface for Threads may improve user experience and encourage more brands to use the feature
• Marketing pitfalls include not setting clear goals, having unrealistic expectations, and getting distracted by new tools or trends
• Data-driven decision-making and a focus on long-term strategies are crucial for marketing success

☕️ The Agenda:

02:20 Iain’s Cool Connection to Golf

04:40 Everything is Happening at OpenAI

12:05 What is P(doom)?

13:55 Do We Care? - Treads Testing Pinned Columns

18:25 Do We Care? - Google Introduces AI Overviews

26:20 Common Marketing Pitfalls and Strategies to Avoid Them

Summary

This week, we discuss various topics, including Google's pausing of low-activity keywords, Instagram's discontinuation of the Flipside feature, and the use of programmatic advertising. We also share some lesser-known tools and strategies, such as YouTube's Community Tab and Google My Maps, and the importance of not forgetting the marketing basics and focusing on problem-solving rather than getting caught up in the latest tools and trends.

Sound Bites

"Google is notifying advertisers that they're going to be pausing low activity keywords."

"Instagram is moving on from a feature that many people didn't even know existed."

"Programmatic advertising is sort of a buzzword to describe advertising that is directed and controlled by machine learning or algorithms to try and find the right audiences."

Takeaways

Google is pausing low-activity keywords, which may impact advertisers who find value in keeping them for various reasons.

Instagram has discontinued the Flipside feature, which allowed users to post content for specific groups of people. This feature was relatively unknown and had limited use.

Programmatic advertising uses machine learning and algorithms to find and target specific audiences. It offers customized targeting and access to third-party publishers, making it a powerful tool for reaching niche audiences.

YouTube's Community Tab allows creators to engage with their audience by posting images, polls, quizzes, and more. It can be a valuable tool for increasing audience engagement and feedback.

Google My Maps is a tool that allows users to create customized maps with pins and markers. It can be useful for planning trips, marking locations, and creating printable maps.

It's important to remember the marketing basics and not get too caught up in the latest tools and trends. Start with identifying the problem you're trying to solve and then find the best tools to address that problem.

☕️ The Agenda:

06:06 Google Pauses Low Activity Keywords

09:20 Instagram Discontinues Flipside Feature

15:55 What is Programmatic Advertising?

23:23 Engage Your Audience with YouTube's Community Tab

25:45 Plan Your Trips with Google My Maps

29:00 Don't Forget the Marketing Basics