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This Modern Brand

By: Advertising Week
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  • Summary

  • Certain brands dominate both the markets and the hearts of consumers. This podcast is all about finding out why, one brand at a time.
    Copyright © Advertising Week
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Episodes
  • Under the Influence: New Realities in Influencer Marketing

    Under the Influence: New Realities in Influencer Marketing
    Jun 12 2024
    Uncover the strategies behind successful influencer partnerships. In this month’s episode of This Modern Brand, Jason Parks hosts a panel of influencer marketers: Pam Davis, founder of likekind influencer marketing agency, Jane Chandler, VP of Public Relations at BarkleyOKRP, and Joe Spencer, BarkleyOKRP account supervisor whose focus is the influencer space. Hear how influencer marketing […]
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    26 mins
  • Every Man Jack: A Clean Brand With a Purposeful Path

    Every Man Jack: A Clean Brand With a Purposeful Path
    May 21 2024
    Your brand’s purpose might lead consumers to you the first time, but you’ll need more than that to bring them back. A clean brand before clean brands were a thing, Every Man Jack went from a line of great-smelling men’s shower products to a B-Corp advocate for people, communities, and the planet. Hosts Jason Parks […]
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    16 mins
  • Behind Claire’s Glittery Revival with CMO Kristin Patrick

    Behind Claire’s Glittery Revival with CMO Kristin Patrick
    May 7 2024
    Nostalgic mall brand Claire’s rose from the brink of bankruptcy to a listing on Fast Company’s “Most Innovative Companies” in 2023. Thriving in a retail landscape that ended legacy brands like Toys R Us, Claire’s leveraged Paris Fashion Week, AI, feedback loops and the metaverse to win the loyalty of over 22 million Gen Z […]
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    20 mins
Management Marketing Economics
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