In this episode, Georgi Furnadzhiev, co-founder of MarketHackr, joins Louise Liu to share his innovative value creation framework that he developed through his work experience and has been successfully employing. Based on his framework, Georgi argues that connecting traction channels with the growth funnel and persona studies is the key to achieving sustained growth and maximizing impact.

For more information, please check out Georgi's article "The Value Creation Framework".

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In this episode, Yolanda Thomas, a season product marketing leader, joins Louise Liu to explore her journey of advancing to director-level and VP-level product marketing leadership positions. She shares the critical skills and experiences that have shaped her career, providing invaluable advice for aspiring product marketers.

For more information, please check out Yolanda's article: 5 Tips to Elevate Your Product Marketing Career.

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In this episode, Elena Hutchison, founder at Up/Right Analyst Relations, joins Louise Liu to share her thoughts on the strategies, challenges, and best practices that define successful analyst relations for companies at different growth stages.

For more information, please check out Elena's article "A Product Marketer’s Guide to Analyst Relations"

All rights reserved. © Product Marketing Hive.