In this episode, Georgi Furnadzhiev, co-founder of MarketHackr, joins Louise Liu to share his innovative value creation framework that he developed through his work experience and has been successfully employing. Based on his framework, Georgi argues that connecting traction channels with the growth funnel and persona studies is the key to achieving sustained growth and maximizing impact.

For more information, please check out Georgi's article "The Value Creation Framework".

All rights reserved. © Product Marketing Hive.

In this episode, Yolanda Thomas, a season product marketing leader, joins Louise Liu to explore her journey of advancing to director-level and VP-level product marketing leadership positions. She shares the critical skills and experiences that have shaped her career, providing invaluable advice for aspiring product marketers.

For more information, please check out Yolanda's article: 5 Tips to Elevate Your Product Marketing Career.

All rights reserved. © Product Marketing Hive.

In this episode, Elena Hutchison, founder at Up/Right Analyst Relations, joins Louise Liu to share her thoughts on the strategies, challenges, and best practices that define successful analyst relations for companies at different growth stages.

For more information, please check out Elena's article "A Product Marketer’s Guide to Analyst Relations"

All rights reserved. © Product Marketing Hive.

In this episode, Rossmary Gil-Tian, a seasoned product marketer joins Louise Liu to discuss the experiences and insights of her company's transition from private to IPO. She also shares the challenges, strategies, and key learnings from this transformative journey.

Listen to the full interview above or read the highlights from the conversation here.

All rights reserved. © Product Marketing Hive.

In this episode, Anthony Pierri, co-founder and partner at FletchPMM, joins Louise Liu to discuss homepage messaging for startups. Anthony shares his process of building homepage messaging with his clients, and the dos and don'ts product marketers should bear in mind when crafting homepage messaging.

Listen to the full interview above or read the highlights from the conversation here.

All rights reserved. © Product Marketing Hive.

In this episode, Terezia Batovska, analyst relations manager at Bloomreach, joins Louise Liu to discuss her experience in managing analyst relations programs. Terezia shares her thoughts on what makes an analyst relations program successful, and her strategies for establishing and maintaining a leadership position in analyst evaluations.

For more information, please check Terezia Batovska's article: How Industry Analysts Can Help You Land Your Next Promotion as a PMM.

All rights reserved. © Product Marketing Hive.

In this episode, Anubhav Rao, product marketing manager at AWS, joins Louise Liu to discuss his experience in developing personalized messaging. Anubhav talks about the fast-changing AI landscape and his view on how marketing will be reshaped with the development of AI.

For more information, please check Anubhav Rao's article "Marketing in the Age of AI: The Key for Success".

All rights reserved. © Product Marketing Hive.

In this episode, Abiola Apooyin, business and product manager at Anfani, joins Louise Liu to discuss market research. Abiola talks about the vibrant Nigerian tech scene and his experience in conducting market research in the pharmaceutical and clean energy industries. He also shares the unique challenges of conducting market research in Nigeria.

For more information on the topic, check out the article by Abiola Apooyin "The Role of Market Research in Shaping Product Development and Marketing Strategies"

All rights reserved. © Product Marketing Hive.