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This episode is a continuation of our previous episodes of the epidemic of high turnover within the coffee industry. We dive into a few practical ways coffee shops can pivot to make their establishment a more desirable place to be for a longer amount, while also shedding light on the realities and limitations that the coffee industry (...and its tough bottom lines) tends to face.

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Huge thanks to our partner Third Wave Water for sponsoring this episode! TWW enhances our brews by getting our water perfect for our coffee. Use code VALOR at checkout for 10% off your purchase! https://thirdwavewater.com

We're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Lucca and Eureka products!
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00:00 Introduction
04:47 Last episode’s comment section got spicy!
10:26 Replying on air to viewer comments
14:15 “Pay people more, or deal with high turnover”
24:28 The coffees we’re drinking today, brewed with Third Wave Water
35:44 Is the role of a barista enough to warrant an insane salary?
41:09 What we’re doing to pay our baristas more
47:59 How mentorship contributes to employee retention
52:05 Communicate your purpose and how employees contribute
01:02:09 Conclusion