Podcast Rundown

• This week’s topic is ‘Storytelling for Business’
• Discusses why storytelling is important, how businesses can use stories to engage their audiences, and pitfalls to avoid.
• Shares an experiment on how stories can increase the perceived value of a product.

Segment 1: Why Do You Think Storytelling Is Important in Business?

• 00:02:19 - 00:03:14: Jen highlights the psychological importance of storytelling, mentioning Apple's success in this area.
• 00:03:14 - 00:04:43: Jay emphasizes that stories resonate with people, citing Nike and Jameson Whiskey as examples.
• 00:04:43 - 00:05:58: Sian stresses the necessity of a story for emotional connection and effective branding.
• 00:05:58 - 00:07:03: Judie mentions using Pixar's story spine in workshops.

Segment 2: What Do You Do To Help Your Clients Tell More Engaging Stories?

• 00:07:03 - 00:08:05: Jay focuses on the importance of a strong foundation and knowing the 'why'.
• 00:08:05 - 00:10:40: Jen talks about structuring clients' stories.
• 00:10:40 - 00:12:41: Sian encourages not to be too hard on oneself and considers podcasts as a storytelling medium.

Segment 3: Pitfalls/Things to Avoid When Telling Stories

• 00:12:41 - 00:13:29: Sian advises knowing your story before creating a brand.
• 00:13:29 - 00:15:33: Jen discusses the six-word story and how to structure stories effectively.
• 00:15:33 - 00:17:36: Jay emphasizes the need to capture the audience with a compelling story.
• 00:17:36 - 00:20:41: Panel discusses the importance of hooks in campaigns and how no story is truly unique.
• 00:20:41 - 00:22:35: Judie mentions TED Talks for storytelling advice and the significance of conflict in stories.
• 00:22:35 - 00:25:07: Jen and Judie discuss Tim Urban’s TED Talk and the synchronization effect of storytelling on the brain.
• 00:25:07 - 00:32:04: Jay and the panel talk about various media examples that illustrate effective storytelling.

Segment 4: Teach Me Something New

• 00:32:04 - 00:33:10: Judie talks about Derek Thompson's TED Talk on mixing familiar and new elements in storytelling.
• 00:33:10 - 00:34:23: Jay compares different movies with similar storylines and emphasizes research.
• 00:34:23 - 00:35:59: Jen discusses future-proofing a story and recommends the book "A Secret History of Brands".
• 00:35:59 - 00:35:59: Sian advises seeking help if you struggle with storytelling and the importance of trademarking.

Outro

• 00:35:59 - 00:37:57: Thank you for listening! Don't forget to like, subscribe, and share. See you next week!

Links/People Mentioned

• Apple
• Nike
• Jameson Whiskey
• Pixar
• The Vidacademy
• Vibes and Scribes
• TED Talks Podcasts
• Tim Urban TED Talk
• The Young Offenders
• Always Sunny in Philadelphia
• Welcome to Wrexham
• F1
• John Lewis
• Clarkson’s Farm
• Derek Thom

Podcast Rundown

Clip from Podcast

• 00:00:00: Highlight clip

Host Introductions

• 00:00:30: Host introductions

Welcome

• 00:01:03: Welcome back! Sian is here, Jen is out. Today’s topic: How to get people to your newsletter.

Segment 1: Good Ways to Join a Newsletter

• Judie: Loves quizzes for sign-ups but stays for valuable content.
  • TLDR Newsletter
• Jay: Only joins high-value newsletters. A big fan of Rich Webster.
  • Rich Webster
  • Rich Webster Instagram

Segment 2: Annoying Ways to Join a Newsletter

• Judie: Hates intrusive pop-ups and value-less newsletters. Importance of strategic value.
• Sian: Generic 10% off offers are boring.
• Jay: Prefers 20% off and strategic discount offers.
  • Hubspot
• Sian: Suggests additional incentives for loyalty.

Segment 3: How Do You Get People to Your Newsletter?

• Jay: VIP events and free templates work. Promote through social channels.
• Judie: Uses pop-ups and linktrees effectively. Emphasizes GDPR compliance.
  • The Vidacademy
• Sian: Segments subscribers and debates linktrees vs. landing pages.
  • Sian Horn
• Judie: Suggests merchandise with QR codes for sign-ups.
  • Courtney Kingdom Media
  • Courtney Kingdom
• Discussion: Offline audience building, newsletter strategies, and Google reviews.

Segment 4: Teach Me Something New

• Jay: Recommends Senja for video reviews.
  • Senja
• Jay: Personalized video with Loom.
  • Loom
• Judie: Focus on building rapport with subscribers.
• Sian: Highlighting value and occasionally making asks.

Outro

• 00:40:17: Thanks for listening! Like, subscribe, and share. See you next week!
  • Jay Woodard Instagram
  • The Vidacademy Instagram
  • Sian Horn Instagram
  • Jen Bryan Instagram
  • Unbranded Podcast Instagram

Welcome to Episode 33 of the Unbranded Podcast, where we delve deep into the nuances of client pricing and the impacts and implications of pricing transparency. This episode, hosted by Jen, explores various perspectives on the topic, with valuable insights from our guests. Unfortunately, Sian is out this week due to illness, but the discussion continues with vibrant input from our other hosts.

Episode Timestamps:

• 00:00:00 - 00:01:58: Introductions and Welcome
  • Host introductions and a quick welcome.
  • Jen introduces this week’s topic, stemming from her video about pricing transparency at her agency, Lemon7.
  • Watch Jen’s Pricing Video.
• 00:01:58 - 00:14:04: Thoughts On Pricing Transparency
  • Jay appreciates the concept of transparency, discussing the strategic use of "Starting from" in pricing.
  • Judie endorses clear pricing visibility as beneficial for business comparisons, discussing "intuition pricing" and strategic high pricing.
  • Jen reflects on the direct feedback from pricing transparency, including responses to proposal rejections.
  • The Production Company Pricing
  • The Production Company Instagram
• 00:14:04 - 00:29:29: Risks/Worry With Pricing Transparency
  • Jay shares experiences from his donut shop and the competitive insights gained from transparent pricing.
  • Jen provides insights from her consulting days, understanding competitive pricing landscapes.
  • Judie contemplates implementing transparent pricing in her training courses, referencing Everlane for its transparency.
  • Take Nine Studio Instagram
• 00:29:29 - 00:40:02: Teach Me Something New
  • Jay discusses the potential of AI in voiceovers with examples from Artlist and Eleven Labs.
  • Judie explores new features in Google Calendar that facilitate appointment scheduling.
  • Jen reflects on personal accountability in business, inspired by the documentary Sprint on Netflix.
• 00:40:02 - 00:40:21: Outro
  • Closing remarks and reminders to subscribe, like, and share the podcast.