• Unconventional Business

  • By: HubSpot
  • Podcast
Unconventional Business By cover art

Unconventional Business

By: HubSpot
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  • Summary

  • The best companies are the ones that make it incredibly easy, and delightful, to do business with. It’s seamless, frictionless, intuitive. It’s not just a better experience, they’re actually disrupting our very notion of what consumers should be able to expect from companies. You see, Aussies and Kiwis are a hard bunch to please - we have some of the highest customer experience expectations in the world. And luckily for us, our homegrown businesses know this. This season on HubSpot's Unconventional Business, you’ll be meeting some of our best homegrown brands as they share how they’re growing and winning by disrupting the customer experience.
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Episodes
  • Yume Food on Changing the World: Balancing Environmental, Financial and Social Sustainability at Scale with Katy Barfield

    Yume Food on Changing the World: Balancing Environmental, Financial and Social Sustainability at Scale with Katy Barfield
    May 27 2024
    7.6 million tonnes of food is wasted in Australia annually. Organisations like Food Bank, Second Bite and Oz Harvest are helping re-direct millions of kilos every year but that still accounts for only about 1.1% according to Katy Barfield. So, what brings a bar owner in Melbourne on a journey to completely re-imagine the future of food waste and disrupt the consumer packaged goods (CPG) industry in the process? In this episode of Unconventional Business, we sit down with Katy Barfield, Founder and CEO of Yume Foods. We explore how Yume is reshaping the future of food waste by bringing scale to purpose, what it takes to build, automate and create efficiencies for complex processes and why Katy believes in a social enterprise model instead of not-for-profit. Key Episode Moments: - The early days - what first sparked Katy’s interest into food waste and rescue and her journey from being a bar owner to growing Second Bite into a national organisation to founding Yume - Delving into why there’s a need to scale to more effectively solve the problem of food waste - What it takes to build a minimum viable product (MVP) and take it to market - The importance of building credibility, defining your audience and crafting the right message - What drove the choice of a social enterprise model versus not-for-profit Want more? If you enjoyed this conversation, make sure you hit follow and subscribe so you’ll know when the next episode drops. Head to www.hubspot.com/podcasts/unconventional-business for more information. Unconventional Business was written and produced by HubSpot Australia and VidPod.
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    57 mins
  • How Airwallex Grew to Start-Up Unicorn Status with Luke Latham

    How Airwallex Grew to Start-Up Unicorn Status with Luke Latham
    May 16 2024
    In season three of HubSpot's Unconventional Business we delve into the journey of Australia's third technology unicorn, Airwallex, and learn how the scaling company is disrupting the banking and financial services sector. We're joined by Luke Latham, Managing Director and GM of Airwallex ANZ, and explore Luke's diverse career background (from AWS to MILKRUN) and the importance of a builder's mindset in challenging and disruptive industries. On the show, Luke takes us on the journey of how Airwallex became a global disruptor in such a short space of time, where the company's growth (they now have over 100,000 customers worldwide) stems from, and insight into how the founders and leadership team think, build and go to market. You'll leave the episode with valuable lessons for businesses aiming to disrupt traditional sectors and prioritise customer-centric practices, and insight into the significance of trust-building, and broader trends in the fintech industry. Key Episode Moments: Luke Latham's diverse career background spanning Microsoft, Milkrun, Groupon, Amazon, and now Airwallex, with a focus on disruptive industries. Discussion on the importance of a builder's mindset for thriving in challenger brands and disruptive industries. Overview of Airwallex as a global disruptor in banking and financial services, offering infrastructure for payments and money movement. Explanation of how Airwallex addresses the costly and timely nature of cross-border transactions and the unique market timing for its establishment in 2015. Building trust with consumers through reliability, credibility, service level monitoring, and personalised customer support within the financial technology sector. Want more? If you enjoyed this conversation, make sure you hit follow and subscribe so you’ll know when the next episode drops. Head to www.hubspot.com/podcasts/unconventional-business for more information. Unconventional Business was written and produced by HubSpot ANZ, Catherine Sumner and Amiria MacKinnon, and VidPod.
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    55 mins
  • Customer Retention and New Revenue Streams: Marketing Lessons With me&u's Boden Westover

    Customer Retention and New Revenue Streams: Marketing Lessons With me&u's Boden Westover
    May 13 2024
    Boden Westover, SVP Marketing at me&u and former VP Marketing at Mr Yum, joins us on the pod for a candid chat on the intersection of technology and customer service in the hospitality world. Boden shares his perspective on why marketers need to hone their focus on retention, and how the brilliant minds in the marketing team at me&u are innovating to drive retention, loyalty and uncover new revenue streams. We cover the much-discussed merger of Australia's top two mobile ordering companies in me&u and Mr Yum to form one true market leader, Boden's advice for marketers today and so much more. Podcast Show notes: Unconventional Business - Season 3 Episode 2 Host Kat Warboys, Senior Marketing Director APAC for HubSpot interviews Boden Westover, Senior Vice President (SVP) of Marketing at Me&U. Boden's background includes experience in fast-growth startups, ed tech, and sports technology. This episode of Unconventional Business delves into the dynamic landscape of hospitality tech, the power of personalised customer experiences, the role of data-driven marketing strategies in driving growth and loyalty, and what a spicy marg has to do with this. Key Episode Moments Company Background: me&u is a platform offering sales and marketing tools and services for hospitality brands. Notable acquisition of My Guest List and subsidiary company Sprout, enhancing technology offerings for the industry. The focus on personalised customer experiences through data capture and application. Navigating the Pandemic: The impact of the pandemic on the hospitality industry and Mr. Yum's pivot to pick up and delivery services. Strategic move towards supporting local venues and reducing fees for customers. Industry Evolution: The evolution of hospitality tech post-pandemic, emphasizing seamless customer experiences and operational efficiency. me&u's successful pivot and integration within the tech ecosystem to enhance user experience. Future of Hospitality Tech: The trend towards consolidation and integration in the hospitality tech space. The importance of data-driven, personalised marketing strategies to enhance customer engagement and loyalty. Insights and Takeaways: Boden highlights the importance of brand marketing in the age of AI and the evolving role of the CMO. The significance of tailored customer experiences and leveraging data for effective marketing campaigns. The impact of technology integration and partnership in transforming the hospitality industry. Want more? If you enjoyed this conversation, make sure you hit follow and subscribe so you’ll know when the next episode drops. Head to www.hubspot.com/podcasts/unconventional-business for more information. Unconventional Business was written and produced by HubSpot ANZ, Catherine Sumner and Amiria MacKinnon, and VidPod (www.vidpod.com.au).
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    48 mins
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