Episodes

  • A Million Cups a Minute: How KeepCup Sparked a Reuse Revolution & Challenged Consumer Behaviour with Abigail Forsyth

    A Million Cups a Minute: How KeepCup Sparked a Reuse Revolution & Challenged Consumer Behaviour with Abigail Forsyth
    Jul 22 2024
    With millions of disposable cups being discarded around the world every minute, Abigail Forsyth OAM, the innovative co-founder of KeepCup, had a simple idea. What if there was an alternative to single-use options? Born out of a desire for sustainability, this iconic Australian brand has revolutionised the way we think about eco-friendly products. As a trailblazer in the sustainability space, Abigail discusses the changing landscape of consumer attitudes towards reusables and the challenges and triumphs of creating a whole new category. She shares valuable insights into the power of authentic brand messaging, fostering customer loyalty, and the importance of internal accountability in driving meaningful change. Listeners will gain valuable lessons on resilience, effective leadership, and unwavering dedication to a vision, even when the road to success isn't paved with immediate financial gains. Key Episode Moments: KeepCup’s origin story - what first sparked the idea Abigail's transition from running cafes to founding a sustainable business Developing a prototype and pitching to businesses Winning KeepCup’s first ever contract Market acceptance and the role of early adopters in promoting reusable cups Influencing consumer behaviour and starting a movement Navigating the pandemic with KeepCup's digital pivot, adapting to changing market dynamics Ongoing product innovation Expanding KeepCup into other countries - market entry strategies and experiences in international markets Maintaining brand integrity and market relevance amid increasing competition in the reusable cup space Staying true to the brand’s vision and building a genuine for-purpose business Want more? If you enjoyed this conversation, make sure you hit follow and subscribe so you’ll know when the next episode drops. Head to www.hubspot.com/podcasts/unconventional-business for more information. Unconventional Business was written and produced by HubSpot Australia and VidPod.
    Show more Show less
    34 mins
  • Building the Future of Brand Tracking: What it Takes to Drive Growth, Innovation and Scale with Tracksuit’s Connor Archbold

    Building the Future of Brand Tracking: What it Takes to Drive Growth, Innovation and Scale with Tracksuit’s Connor Archbold
    Jul 8 2024
    Historically, brand tracking and market research have remained exclusive to large corporations with budgets exceeding $100,000. But what if businesses of all sizes had an affordable way to prove the value of investing in brand? That was the question co-founders Connor Archbold and Matt Herbert asked themselves before starting Tracksuit in 2021 to democratise market research. Within three years, the rapidly growing start-up has hit an annual recurring revenue of more than $10 million, demonstrating the market’s appetite for affordable brand analytics. In this insightful conversation, Connor shares his candid views on the start-up environment in Australia and New Zealand, unveils Tracksuit’s ambitions to achieve unicorn status, emphasises the increasing significance of brand awareness, and reveals the secret sauce of accelerating growth in the early days. Whether you’re a marketer, entrepreneur or business leader you’ll walk away with insights, inspiration and practical advice from this episode. Key episode moments: Exploring Connor's transition from lawyer to tech co-founder and what led to the birth of Tracksuit The start-up ecosystem in Australia and New Zealand The role of brand tracking in modern marketing The importance of brand awareness and full funnel marketing in both B2B and B2C Legacy brands and the power of reinvention Case studies such as Heaps Normal and Eucalyptus, showcasing the power of brand tracking on business decisions and growth How AI will impact the future of brand Sustainable growth for start-ups - why focusing on community building and customer engagement is crucial Embracing non-scalable strategies, and the evolving leadership challenges in a growing company Want more? If you enjoyed this conversation, make sure you hit follow and subscribe so you’ll know when the next episode drops. Head to www.hubspot.com/podcasts/unconventional-business for more information. Unconventional Business was written and produced by HubSpot Australia and VidPod.
    Show more Show less
    52 mins
  • The Scoop on Gelato Messina’s Remarkable Success: How to Build a Brand Identity and Redefine CX with Declan Lee

    The Scoop on Gelato Messina’s Remarkable Success: How to Build a Brand Identity and Redefine CX with Declan Lee
    Jun 24 2024
    What does it take to grow a brand from one small store in Darlinghurst to a household name serving up the best gelato in Australia (and arguably, the planet)? In this live session at Mumbrella 360, Kat gets the inside scoop from Declan Lee - co-director and co-founder of Gelato Messina. We explore this iconic Aussie brand's journey from its early days to its widespread popularity, how it has cultivated a loyal following, dealt with the copycats and what exciting plans are on the cards next. Key Episode Moments: Declan's unique background and career journey from physiotherapy and DJ-ing to co-founding a gelato brand The Gelato Messina story - early days and things falling into place Vertical integration and buying a dairy farm Redefining customer experience at every level Pushing the limits of brand stretch and collaboration Embracing creativity and innovation in product development The importance of balancing a good product with a great experience Building a winning culture for employees Addressing competition and imitation in the market Plans for international expansion and regional growth Proactive community engagement and customer service focus to build brand advocates Want more? If you enjoyed this conversation, make sure you hit follow and subscribe so you’ll know when the next episode drops. Head to www.hubspot.com/podcasts/unconventional-business for more information. Unconventional Business was written and produced by HubSpot Australia and VidPod.
    Show more Show less
    42 mins
  • The Healthcare Paradigm Shift: How HotDoc is Revolutionising Australia’s Traditional Healthcare Industry with Ben Hurst

    The Healthcare Paradigm Shift: How HotDoc is Revolutionising Australia’s Traditional Healthcare Industry with Ben Hurst
    Jun 10 2024
    2.1 million appointments are booked on HotDoc every month with nearly 1 in 3 Australians using the platform to connect with their preferred doctor. What did it take to drive this kind of behaviour change and what does the future of Australia’s healthcare system look like? In this episode of Unconventional Business, we take you on the transformative journey of Ben Hurst, CEO and Founder of HotDoc. From car park attendant to doctor, prison psychiatrist, New York novelist and finally - founder and entrepreneur, Ben shares what drove his career choices. We also explore the beginnings of the HotDoc platform, the impact of COVID on its growth, how the company thinks about differentiation, its future roadmap and a vision for Australia’s healthcare system. Key Episode Moments: Ben’s fascinating career journey and what sparked the idea for HotDoc The HotDoc elevator pitch What it takes to disrupt a highly regulated and complex industry like healthcare in Australia Defining HotDoc’s positioning and what entrepreneurs should consider when sifting through opportunity Partnering with the Department of Health during COVID Building a customer-centric approach HotDoc’s vision for the future of healthcare in Australia What the HotDoc roadmap looks like Ben’s advice for new entrepreneurs The iOS App Review Ben mentioned: ★★★★★ I'm deaf, vocally impaired and along with PTSD and BPD. With HotDoc I can make my own appointment, get reminded, have the office of my Dr get in touch when it needs to be changed - and all done via the app and email. I just want to thank you for helping me become more independent and able to function.. 5 stars Want more? If you enjoyed this conversation, make sure you hit follow and subscribe so you’ll know when the next episode drops. Head to www.hubspot.com/podcasts/unconventional-business for more information. Unconventional Business was written and produced by HubSpot Australia and VidPod.
    Show more Show less
    42 mins
  • Yume Food on Changing the World: Balancing Environmental, Financial and Social Sustainability at Scale with Katy Barfield

    Yume Food on Changing the World: Balancing Environmental, Financial and Social Sustainability at Scale with Katy Barfield
    May 27 2024
    7.6 million tonnes of food is wasted in Australia annually. Organisations like Food Bank, Second Bite and Oz Harvest are helping re-direct millions of kilos every year but that still accounts for only about 1.1% according to Katy Barfield. So, what brings a bar owner in Melbourne on a journey to completely re-imagine the future of food waste and disrupt the consumer packaged goods (CPG) industry in the process? In this episode of Unconventional Business, we sit down with Katy Barfield, Founder and CEO of Yume Foods. We explore how Yume is reshaping the future of food waste by bringing scale to purpose, what it takes to build, automate and create efficiencies for complex processes and why Katy believes in a social enterprise model instead of not-for-profit. Key Episode Moments: The early days - what first sparked Katy’s interest into food waste and rescue and her journey from being a bar owner to growing Second Bite into a national organisation to founding Yume Delving into why there’s a need to scale to more effectively solve the problem of food waste What it takes to build a minimum viable product (MVP) and take it to market The importance of building credibility, defining your audience and crafting the right message What drove the choice of a social enterprise model versus not-for-profit Want more? If you enjoyed this conversation, make sure you hit follow and subscribe so you’ll know when the next episode drops. Head to www.hubspot.com/podcasts/unconventional-business for more information. Unconventional Business was written and produced by HubSpot Australia and VidPod.
    Show more Show less
    57 mins
  • How Airwallex Grew to Start-Up Unicorn Status with Luke Latham

    How Airwallex Grew to Start-Up Unicorn Status with Luke Latham
    May 16 2024
    In season three of HubSpot's Unconventional Business we delve into the journey of Australia's third technology unicorn, Airwallex, and learn how the scaling company is disrupting the banking and financial services sector. We're joined by Luke Latham, Managing Director and GM of Airwallex ANZ, and explore Luke's diverse career background (from AWS to MILKRUN) and the importance of a builder's mindset in challenging and disruptive industries. On the show, Luke takes us on the journey of how Airwallex became a global disruptor in such a short space of time, where the company's growth (they now have over 100,000 customers worldwide) stems from, and insight into how the founders and leadership team think, build and go to market. You'll leave the episode with valuable lessons for businesses aiming to disrupt traditional sectors and prioritise customer-centric practices, and insight into the significance of trust-building, and broader trends in the fintech industry. Key Episode Moments: Luke Latham's diverse career background spanning Microsoft, Milkrun, Groupon, Amazon, and now Airwallex, with a focus on disruptive industries. Discussion on the importance of a builder's mindset for thriving in challenger brands and disruptive industries. Overview of Airwallex as a global disruptor in banking and financial services, offering infrastructure for payments and money movement. Explanation of how Airwallex addresses the costly and timely nature of cross-border transactions and the unique market timing for its establishment in 2015. Building trust with consumers through reliability, credibility, service level monitoring, and personalised customer support within the financial technology sector. Want more? If you enjoyed this conversation, make sure you hit follow and subscribe so you’ll know when the next episode drops. Head to www.hubspot.com/podcasts/unconventional-business for more information. Unconventional Business was written and produced by HubSpot ANZ, Catherine Sumner and Amiria MacKinnon, and VidPod.
    Show more Show less
    55 mins
  • Customer Retention and New Revenue Streams: Marketing Lessons With me&u's Boden Westover

    Customer Retention and New Revenue Streams: Marketing Lessons With me&u's Boden Westover
    May 13 2024
    Boden Westover, SVP Marketing at me&u and former VP Marketing at Mr Yum, joins us on the pod for a candid chat on the intersection of technology and customer service in the hospitality world. Boden shares his perspective on why marketers need to hone their focus on retention, and how the brilliant minds in the marketing team at me&u are innovating to drive retention, loyalty and uncover new revenue streams. We cover the much-discussed merger of Australia's top two mobile ordering companies in me&u and Mr Yum to form one true market leader, Boden's advice for marketers today and so much more. Podcast Show notes: Unconventional Business - Season 3 Episode 2 Host Kat Warboys, Senior Marketing Director APAC for HubSpot interviews Boden Westover, Senior Vice President (SVP) of Marketing at Me&U. Boden's background includes experience in fast-growth startups, ed tech, and sports technology. This episode of Unconventional Business delves into the dynamic landscape of hospitality tech, the power of personalised customer experiences, the role of data-driven marketing strategies in driving growth and loyalty, and what a spicy marg has to do with this. Key Episode Moments Company Background: me&u is a platform offering sales and marketing tools and services for hospitality brands. Notable acquisition of My Guest List and subsidiary company Sprout, enhancing technology offerings for the industry. The focus on personalised customer experiences through data capture and application. Navigating the Pandemic: The impact of the pandemic on the hospitality industry and Mr. Yum's pivot to pick up and delivery services. Strategic move towards supporting local venues and reducing fees for customers. Industry Evolution: The evolution of hospitality tech post-pandemic, emphasizing seamless customer experiences and operational efficiency. me&u's successful pivot and integration within the tech ecosystem to enhance user experience. Future of Hospitality Tech: The trend towards consolidation and integration in the hospitality tech space. The importance of data-driven, personalised marketing strategies to enhance customer engagement and loyalty. Insights and Takeaways: Boden highlights the importance of brand marketing in the age of AI and the evolving role of the CMO. The significance of tailored customer experiences and leveraging data for effective marketing campaigns. The impact of technology integration and partnership in transforming the hospitality industry. Want more? If you enjoyed this conversation, make sure you hit follow and subscribe so you’ll know when the next episode drops. Head to www.hubspot.com/podcasts/unconventional-business for more information. Unconventional Business was written and produced by HubSpot ANZ, Catherine Sumner and Amiria MacKinnon, and VidPod (www.vidpod.com.au).
    Show more Show less
    49 mins
  • Season 3 - Coming May 14

    Season 3 - Coming May 14
    Apr 12 2024
    Unconventional Business is back, with season 3 coming May 14th. Follow the show and get ready to hear from some of our best homegrown challenger brands, including Airwallex, Tracksuit, me&u, HotDoc, Gelato Messina and more.
    Show more Show less
    1 min