In this episode of the HyperFast Podcast, host Dan Lesniak interviews Brandon Liebowitz, an SEO expert with nearly two decades of experience helping real estate agents and business owners increase their online visibility. Brandon shares insights on the evolution of SEO, emphasizing the importance of quality content and backlinks. He discusses key strategies for real estate agents, including optimizing Google Business Profiles and targeting relevant keywords. Brandon also highlights the significance of building a personal website and email list, explaining that these assets provide more control and long-term value compared to social media platforms. For new agents, he advises focusing on creating a strong online presence and gradually building trust with Google through consistent SEO efforts.

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Join Dan and Brandon as they discuss:

1. **Key SEO Strategies for Real Estate Agents**: Brandon discusses the importance of optimizing Google Business Profiles, targeting relevant keywords, and building quality backlinks to improve online visibility and drive more traffic to real estate websites.

1. **The Evolution of SEO**: Highlighting changes since 2007, Brandon explains how the fundamental principles of SEO, such as quality content and backlinks, have remained consistent, while Google continues to refine its algorithm to combat spam and improve search results.

1. **Building and Maintaining an Online Presence**: Brandon emphasizes the need for real estate agents to have their own websites and email lists, providing more control over their online presence. He advises against relying solely on social media platforms and explains the long-term benefits of a well-executed SEO strategy.

Notable Quote

"Building quality backlinks and optimizing your Google Business Profile are essential for real estate agents to increase their online visibility and attract more clients." - Brandon Leibowitz

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