Value Coffee Talk

By: Genius Drive
  • Summary

  • B2B buyers want to know the business outcomes they can expect from proposed solutions and the realized value of what they've already purchased. Yet far too few solution providers can articulate value. Value Coffee Talk interviews sales, marketing and customer success leaders about their value programs to discuss the challenges, opportunities and share best practices. Hosted by author and serial entrepreneur Tom Pisello, the ROI Guy, and value expert April Morley, the pair grab a coffee with their guests and dive into the tough questions that need answering in order to drive value success. This show is a service of the Enterprise Value Collective (EVC), a community of business value leaders and practitioners, and independent value consultancy Genius Drive.
    Copyright 2024 Genius Drive
    Show more Show less
activate_primeday_promo_in_buybox_DT
Episodes
  • The Importance of Recruiting in Go-to-Market and Sales Roles
    Jul 31 2024

    In this episode of the Value Coffee Talk podcast, Tom Pisello and April Morley interview Mary Shea, the Global Chief Evangelist for HR AI firm HireQuotient.

    They discuss the importance of recruiting in today's business landscape, particularly in go-to-market and sales roles. Mary explains how Higher Quotient uses generative AI and automation to transform the talent recruiting process, automating the initial stages and allowing recruiters to focus on the human elements.

    They also explore the challenges faced by sales teams and the need for strategic talent management and enablement. Mary emphasizes the importance of building connections and personalizing conversations with prospects, as well as the need for continuous learning and curiosity in the ever-changing business world.

    Takeaways
    • Recruiting is crucial for success in today's business landscape, especially in go-to-market and sales roles.
    • Higher Quotient uses generative AI and automation to transform the talent recruiting process, automating the initial stages and allowing recruiters to focus on the human elements.
    • Sales teams are facing challenges, and strategic talent management and enablement are essential for success.
    • Building connections and personalizing conversations with prospects is key to overcoming hurdles and driving successful sales.
    • Continuous learning and curiosity are vital in staying relevant and bringing value to every conversation.

    Sound Bites
    • "Recruiting 3.0 is here"
    • "Sales teams are relying on less and less sellers to do more and more of the heavy lifting"
    • "People are willing to share if you're not catching their interest, if you're not personalizing the message"

    Show more Show less
    22 mins
  • Overcoming Common Pitfalls to Building Great Value Selling and Success Teams
    Jul 11 2024

    In this episode of the Value Coffee Talk podcast, hosts Tom Pisello (the ROI Guy) and April Morley interview Kathryn Landis, CEO and founder of Kathryn Landis Consulting, about the importance of building and cultivating great teams.

    Kathryn emphasizes that effective teams are crucial for driving commercial success and shares statistics that highlight the impact of ineffective teams on the bottom line. She introduces her framework, the six dimensions of success, which includes elements such as interdependent work, compelling purpose, diverse perspectives, sound structure, supportive context, and coaching.

    Kathryn also discusses the barriers that leaders face in building great teams and provides advice on how to develop a sense of purpose within a team.

    Show more Show less
    17 mins
  • Chief Customer Officer Perspectives: Value Leadership - Leading with Trust and Transparency
    Jun 25 2024

    In this episode of the Value Coffee Talk podcast, Greg Peters, an accomplished senior go-to-market (GTM) software and tech executive, discusses the challenges organizations face in building cohesion and vision.

    The discussion with hosts Tom Pisello, the ROI Guy, and April Morley emphasizes the importance of customer success and the need for companies to adapt to the changing market landscape in order to assure renewals and growth.

    Greg shares insights on leading with value, including how to best coach sales engineers and customer success teams to be more value-centric and build trust with customers. He encourages leaders to think differently and focus on adding value to customers.

    Takeaways
    • Building cohesion and vision is crucial for organizations to succeed in the rapidly changing market landscape.
    • Customer success is more important than ever, and companies need to adapt to new ways of serving their customers.
    • Coaching sales engineers and customer success teams to be more value-centric can help them build trust with customers.
    • Leaders should think differently and focus on adding value to customers' businesses.
    • Being honest, transparent, and setting the right expectations with customers is essential for building trust.

    Sound Bites
    • "Passion, curiosity, and creativity are the three biggest traits I look for in sales engineers and customer success teams."
    • "If you don't act as a strategic partner and you're not adding value, no pun intended, to the organization, then why would people see you differently?"
    • "As great as Tableau was, we were also really good at saying, 'Hey, customer, we don't do that. That's not what we do well.'"

    Chapters

    00:00 Introduction and Sponsorship

    03:01 Challenges in Customer Success and Renewals

    06:21 Greg's Career Path and Goals

    09:17 The Role of Passion, Curiosity, and Creativity in Sales Engineering

    11:58 The Importance of Trust and Transparency

    20:19 Transitioning Sales Engineers to be Value-Centric

    26:19 Building Trust and Setting Expectations with Customers

    30:10 Final Thoughts and Advice

    Show more Show less
    29 mins

What listeners say about Value Coffee Talk

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.