• Vulnerable Consumers

  • May 27 2024
  • Length: 10 mins
  • Podcast

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Vulnerable Consumers

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  • Summary

  • Josi is joined by Dr Helen Bruce, who teaches all our undergraduates about qualitative marketing research.


    Helen is an expert on consumer marketing and how people interact with the marketplace.

    Her work looks at people with limited access to marketplaces, including military wives and the marketplace exclusion they can experience; communities around fusion energy technology; young carers and the services available to them; and people going through the menopause.

    Find out more about Helen and her research here: https://www.lancaster.ac.uk/lums/people/helen-bruce
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