eCommerce MasterPlan  By  cover art

eCommerce MasterPlan

By: Chloë Thomas
  • Summary

  • Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is here for. Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing. Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from. Many of our guests are using Shopify & Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU. Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process! This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
    Copyright 2024 Chloë Thomas
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Episodes
  • Flavers’ Journey from Dragons’ Den to Sustained Growth with Shabbir Mookhtiar
    Jul 15 2024

    Shabbir Mookhtiar is the co-founder and CEO of Flavers, a home delivery service for home cooked food. Number 50 on the Startups 100 2024 they’re growing fast. Founded in 2020 they now have over 100 chefs and over 10,000 paying customers.

    Hit PLAY to hear:

    • Identifying and solving real-world problems
    • Adapting business models to market demands
    • Importance of custom tech solutions
    • Strategic rebranding
    • How Flavers maximized their exposure on Dragons’ Den

    Key timestamps to dive straight in:

    [04:32] Busy professionals hire neighbors for home-cooked Indian food.

    [09:20] Diverse customer base embraces unique global cuisines.

    [10:56] Business evolved from local to premium world cuisines.

    [16:56] Dragon's Den appearance leads to major sales boost.

    [18:12] Dragon's Den exposure yielded significant free exposure.

    [19:59] Listen to Shabbir’s Top Tips!

    Full episode notes here: https://ecmp.info/499

    Download Shopify's Omnichannel Report >> https://ecmp.info/shopify

    Be part of our episode 500 celebrations... https://ecmp.info/500

    Get all the links and resources we mention & join our email list at https://ecmp.info

    Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

    Interested in being a Sponsor? go here: https://ecmp.info/sponsor



    This podcast uses the following third-party services for analysis:

    Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
    Show more Show less
    28 mins
  • Growth Beyond Green: How Canopey is Scaling Sustainable Shopping with Hugo Douglas-Deane
    Jul 8 2024

    Hugo Douglas-Deane is co-founder and CMO of sustainable marketplace Canopey – the home for buying better. Founded in 2021 they soft launched in May 2023 and officially launched September 2023. Currently, the biggest focus is building the communities of vendors and customers which is up to over 30,000.

    Hit PLAY to hear:

    • The importance of sustainability and consumer trust
    • Adopting innovative technologies
    • Meeting diverse customer needs
    • Expanding into B2B market opportunities
    • Continuous innovation and community building

    Key timestamps to dive straight in:

    [05:29] Founder passionate about sustainability, integrating into platform.

    [07:08] Pushing for higher eco and ethical standards.

    [10:05] Choosing quality, sustainable products for lasting value.

    [13:50] Decision: challenging, successful, impactful, led to growth.

    [17:18] Sustainability-driven business moves toward B2B sales.

    [20:29] "Swaps feature encourages sustainable decisions, mental health."

    [22:17] Listen to Hugo’s Top Tips!

    Full episode notes here: https://ecmp.info/498

    Download Shopify's Omnichannel Report >> https://ecmp.info/shopify

    Be part of our episode 500 celebrations... https://ecmp.info/500

    Get all the links and resources we mention & join our email list at https://ecmp.info

    Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

    Interested in being a Sponsor? go here: https://ecmp.info/sponsor



    This podcast uses the following third-party services for analysis:

    Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
    Show more Show less
    33 mins
  • Growth Lessons in the Beverage Industry with Rapscallion Soda’s Gregor Leckie
    Jul 1 2024

    Gregor Leckie is the founder and managing director of Rapscallion Soda. Founded in 2018, they’ve shipped over three quarters of a million cans! Selling via their DTC Shopify store and B2B Shopify trade site, they’re now doing over 1,000 orders a month.

    Hit PLAY to hear:

    • Why adaptability has been a key business strategy for Rapscallion Soda
    • Sustainability as the brand’s core principle
    • The importance of having direct relationships with both suppliers and customers
    • How innovation plays a role in the brand’s operations
    • How limited edition and seasonal products can boost your sales

    Key timestamps to dive straight in:

    [03:32] Transitioned from wholesale to digital, achieved growth.

    [08:06] Passionate about nose-to-tail, from fruit.

    [11:59] Efficient facility for long-term, sustainable operations.

    [13:39] Improving soft drink production for environment.

    [17:31] Business prioritizes transparency, seeks customer understanding.

    [21:24] Scotland's diverse producers, plans for Scottish citrus.

    [22:52] Listen to Gregor’s Top Tips!

    Full episode notes here: https://ecmp.info/497

    Download Shopify's Omnichannel Report >> https://ecmp.info/shopify

    Be part of our episode 500 celebrations... https://ecmp.info/500

    Get all the links and resources we mention & join our email list at https://ecmp.info

    Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

    Interested in being a Sponsor? go here: https://ecmp.info/sponsor



    This podcast uses the following third-party services for analysis:

    Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
    Show more Show less
    35 mins

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