• ill communication: copywriting tips & sales strategies for small businesses

  • De: Kim Kiel
  • Podcast

ill communication: copywriting tips & sales strategies for small businesses  Por  arte de portada

ill communication: copywriting tips & sales strategies for small businesses

De: Kim Kiel
  • Resumen

  • As a small business owner, you know copywriting is one of the essential “skills to pay the bills.” But how often do you sit down at your laptop and struggle with knowing what and how to write? You’re not alone. It’s difficult to write your own copy (even for pro copywriters). Plus, when you’re juggling a family, clients, and a team... there just isn’t enough time in the day to do it all. It’s why sending an email to your list or updating your website never gets crossed off your to-do list. Enter ill communication: copywriting tips and sales strategies for small businesses. Each bite-sized episode is designed to give you easy, actionable (and fun) writing tips to help you craft your sales copy faster, create more engagement, and generate more sales. Tune in weekly to hear expert copy coach and die-hard Beastie Boys fan, Kim Kiel, drop a juicy tip, writing prompt, or sales formula you can take action on immediately. You’ll never have to wonder WTF to write again. New episodes drop every Wednesday. Ch-check it out. To find out more, visit kimkiel.com
    © 2023 © 2022 ill communication
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Episodios
  • My journey to becoming a freelance copywriter (plus bonus copy tips!), featuring Emily Reagan
    Jul 24 2024

    Today you’re going to meet one of the most favourite people I’ve met in this online business world - Emily Reagan. To go along with our summer playlist, I’m sharing a replay from her podcast where she had me on as a guest.


    In this rebroadcast episode, you'll hear about my journey to becoming a freelance copywriter, and why I think there's a lot of misleading messaging out there that makes writing copy seem scary. Plus, I share a couple of my fave copywriting recipes, formulas, and tips that you can take immediately today and start moving forward in your business.


    Topics We Cover in This Episode:

    • How I went from working at a nonprofit to quadrupling my income as a copywriter
    • The truth about why writing is so hard for people
    • How I help my clients elevate their copy
    • How copywriters can partner with digital marketing assistants
    • My go-to copywriting formulas that help me tap into my creativity
    • Resources that can help you elevate your copywriting skills


    This is a fun and fast-paced episode I know you'll love so make sure to check it out!


    Show notes are always available at https://www.kimkiel.com/podcast!


    Resources Mentioned:

    Episode 99 3 tips to make business and life easier over the summer: https://www.kimkiel.com/podcast-1/3-tips-to-make-business-and-life-easier-over-the-summer

    Find out more about Emily: https://emilyreaganpr.com/

    Follow Emily’s marketing tips and latest events on Instagram: https://www.instagram.com/emilyreaganpr/

    Apply to be a member of her workgroup: https://courses.emilyreaganpr.com/workgroup

    Check out Marie Forleo’s B-School: www.kimkiel.com/bschool



    I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

    Text me a question or comment!

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    42 m
  • [Greatest Hits] The X Factor: Why GenX women are an untapped market
    Jul 17 2024

    We are trucking along on our summer playlist programming and I’m sharing another Greatest Hit with you today! It’s one of my most popular episodes about why GenX women are an untapped market.


    They call us the Slacker Generation. The Forgotten or Lost Generation. The Latchkey Generation. But I like to think that we are the generation that had the best and possibly the highest hair. We are Gen X.


    In this episode of ill communication, I’m talking about the generation that’s largely left out of marketing and advertising campaigns. So if you want some insights into an untapped economic power and marketing opportunity, this episode is for you.


    Topics We Cover in This Episode:

    • Why Gen X women make great entrepreneurs
    • The incredible economic power we hold as Gen Xers
    • Why Gen Xers provide an untapped marketing opportunity


    Tune in to learn more about the potential for tapping into the Gen X market with your marketing and advertising materials.


    Show notes are always available at https://www.kimkiel.com/podcast!


    Resources Mentioned:

    Listen to all 3 episodes in the mini-series on GenX women in business:

    Episode 26: Reality Bites: 5 things I wish I knew before starting my business as a Gen Xer: https://www.kimkiel.com/podcast-1/the-x-factor-why-gen-x-women-are-an-untapped-market

    Episode 28: What is B-School and is it worth it?: https://www.kimkiel.com/podcast-1/what-is-b-school-is-it-worth-it

    Discover how to tap into the Gen X market - or to leverage your own expertise as a Gen Xer in business by checking out the summer sale of B-School: www.kimkiel.com/bschool


    Reach out to me on Facebook: https://www.facebook.com/KimKielCopy

    Reach out to me on Instagram: https://www.instagram.com/kim_kiel_copy/

    Send me an email at hello@kimkiel.com


    I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

    Text me a question or comment!

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    13 m
  • [Greatest Hits] Why the world needs to hear from more women in business
    Jul 10 2024

    In this episode of ill communication, I’m sharing another Greatest Hits episode, and this is one that I know really struck a chord with many of you. It’s why the world needs to hear from more women in business.


    Have you ever struggled with self-confidence and self-worth? You’re not alone in feeling like that.


    Women are generally socialized and conditioned not to trust our own expertise and when we do, we are often not heard or ignored. It's no wonder we struggle to show up and present ourselves with authority, confidence, and command! In this episode of ill communication, I’m sharing some tips to help you build your confidence muscle and shut down the negative nelly in your brain so that you can start showing up and sharing your voice.


    Topics covered in this episode include:

    • One expert who can help you massively grow your confidence
    • What a supportive community can do for your confidence levels
    • The power of being scared… and doing it anyway
    • The truth about why we need more diverse voices


    The world needs more beautiful voices like yours. Tune in to learn how to share it with confidence!


    Show notes are always available at https://www.kimkiel.com/podcast!!


    Resources Mentioned:

    Listen to episode 100: https://www.kimkiel.com/podcast-1/the-100th-episode-reflections-challenges-listener-questions-about-copywriting-business-and-podcasting


    Fill out the contact form to get help sharing your voice with confidence: https://www.kimkiel.com/contact-kim.


    I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

    Text me a question or comment!

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    13 m

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