• ill communication: copywriting tips & sales strategies for small businesses

  • De: Kim Kiel
  • Podcast

ill communication: copywriting tips & sales strategies for small businesses

De: Kim Kiel
  • Resumen

  • As a small business owner, you know copywriting is one of the essential “skills to pay the bills.” But how often do you sit down at your laptop and struggle with knowing what and how to write? You’re not alone. It’s difficult to write your own copy (even for pro copywriters). Plus, when you’re juggling a family, clients, and a team... there just isn’t enough time in the day to do it all. It’s why sending an email to your list or updating your website never gets crossed off your to-do list. Enter ill communication: copywriting tips and sales strategies for small businesses. Each bite-sized episode is designed to give you easy, actionable (and fun) writing tips to help you craft your sales copy faster, create more engagement, and generate more sales. Tune in weekly to hear expert copy coach and die-hard Beastie Boys fan, Kim Kiel, drop a juicy tip, writing prompt, or sales formula you can take action on immediately. You’ll never have to wonder WTF to write again. New episodes drop every Wednesday. Ch-check it out. To find out more, visit kimkiel.com
    © 2023 © 2022 ill communication
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Episodios
  • “How do you continually come up with content ideas?” {Pick My Brain!}
    Sep 25 2024

    In this episode, I’m introducing an exciting new segment of the podcast called "Pick My Brain," where I answer your burning questions about copywriting, messaging, marketing, and sales.


    To kick this segment off, I'm tackling a question that many content creators struggle with: How to consistently come up with fresh ideas for podcasts, emails, and other content.


    I’m sharing the 12 ways I come up with content even when I feel like I’m fresh out of ideas and inspiration. From my secret weapon (the Joy of Copy Cards) to leveraging tools like AnswerThePublic and ChatGPT, I'm giving you a peek into my content creation toolkit. But it's not just about the tools – I also dive into mindset shifts and habits that can transform your approach to content ideation.


    If you've ever found yourself spinning wheels when it comes to content ideas, this episode is for you!


    Topics We Cover in This Episode:


    • How to turn your clients' challenges into compelling content
    • A ninja marketing strategy that provides an endless stream of ideas directly from your audience
    • The surprising place I look for inspiration that you probably haven't considered
    • How to leverage AI without sacrificing your unique voice


    Show notes are always available at https://www.kimkiel.com/podcast!!



    Resources Mentioned:

    To find simplicity in your business listen to Episode 111: https://www.kimkiel.com/podcast-1/why-simplicity-is-the-secret-to-online-business-success

    Learn how to use days of the year to inspire content by listening to Episode 90: https://www.kimkiel.com/podcast-1/turn-blah-blah-blah-into-bravo-how-to-complete-small-business-copywriting-projects

    Learn how to use AnswerThePublic by listening to Episode 25: https://www.kimkiel.com/podcast-1/what-is-copywriting-and-why-is-it-important-plus-a-bonus-tip

    Listen to Episode 40 to learn how to use a thank you page survey: https://www.kimkiel.com/podcast-1/how-the-1-question-survey-gives-you-a-constant-flow-of-creative-ideas-directly-from-your-customers




    I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

    Text me a question or comment!

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    11 m
  • A surprisingly simple way to build authority, grow your email list and find clients
    Sep 18 2024

    I’m all about finding the easy, simple way to do things, so in this episode, I’m sharing my approach to a simple yet effective marketing strategy: the monthly marketing moment.

    As a copy coach and sales strategist, I’m breaking down how hosting regular, low-key workshops or Q&A sessions has helped me grow my email list, build authority, and foster relationships with potential clients.

    Whether you're looking to build your brand, expand your network, or simply connect with your audience more consistently, this quick episode has something for you!

    Topics We Cover in This Episode:

    • What is a monthly marketing moment?
    • The 3 huge benefits of a monthly marketing moment
    • How to implement your own monthly marketing moment without overthinking or overcomplicating
    • Who this approach is ideal for

    Tune in to learn why I love this "lazy, low-key style of launching" for boutique business owners and service providers who don't need complicated funnels or systems to attract a handful of premium clients.


    Show notes are always available at https://www.kimkiel.com/podcast!!



    Resources Mentioned:

    111: Why simplicity is the secret to online business success


    Pick my brain!

    1. Visit https://www.speakpipe.com/kimkiel to record a voice note with your question or suggestion. Include your name, email and background info for context.

    2. Send me a text. Find the link to text me a question or comment in the show notes. When you click that link, it’ll open up your text messenger, where you can text your question directly to me. Leave all the weird numbers that pop up and add your name and email or mobile number so I can keep in touch.


    I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel


    Text me a question or comment!

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    10 m
  • Why simplicity is the secret to online business success
    Sep 11 2024

    I’m taking a much needed detour on this episode to address a common issue many of us entrepreneurs face: feeling overwhelmed by the multitude of tasks and systems needed to run a successful business.

    Through two real-life examples from my recent coaching calls where this exact topic came up, I illustrate how both new and experienced business owners can become paralyzed by trying to implement too many strategies at once.

    In this episode of Ill Communication, I’m covering the importance of focusing on core priorities and giving you permission to keep things simple, especially when starting out or pivoting your business.

    Topics We Cover in This Episode:

    • Why a simple, focused approach could be the key to attracting more clients and growing your business
    • Practical advice on how to identify and prioritize the most critical elements for business growth
    • The "bare minimum" needed to get started or pivot your business, and how can you identify it
    • How simplifying your approach will lead to more clarity and success in your business

    By the end of this episode, you’ll feel encouraged to take a step back, assess your immediate needs, and focus on the "bare minimum" required to move your business forward.

    Show notes are always available at https://www.kimkiel.com/podcast!!



    Resources Mentioned:

    Uncover your best next step in your biz on a free Sales Strategy Call: https://bookacallwithkim.as.me/SuccessCall



    I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

    Text me a question or comment!

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    13 m

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