Mostrando títulos en Aspectos Comerciales

Did you know that only one in five musicals recoup the initial costs of production? In Marketing Broadway: The Business Behind the Art, you'll learn precisely what makes a successful Broadway show. Marketing Broadway is for anyone who wants to know why good shows don’t always succeed. It’s for the theater aficionado, the business person, but most importantly, it’s for the artist in you!

Voice-Overs for Podcasting is exactly what podcasters of all levels need: an essential handbook to create, build, improve, and connect with audiences around the globe. Written by veteran voice-over coach and author, Elaine A. Clark, this book delivers the nuts and bolts of podcasting and elevates it to a new creative level where the voice is the star and the listener is the happy recipient.

Musicians know how to stay ahead of the beat. Forced to find new ways to adapt to accelerating change, musicians are masters of innovation. Demystifying their process for the first time, Two Beats Ahead reveals what we can learn from today's top musical minds. Drawing from interviews and case studies with masterminds like Quincy Jones, Jimmy Iovine, Dr Dre, Lady Gaga, Beyoncé and Pharrell Williams, as well as leaders at Google X and Amazon, this book identifies the key lessons and skills musicians can teach us about innovation.

10,000 NOs: How to Overcome Rejection on the Way to Your YES chronicles actor Matthew Del Negro's tough journey from humble beginnings, through a sea of rejections, on the way to his eventual rise to become a recognizable face on some of history's most acclaimed television shows. Along the way, he learned hard lessons about perseverance, persistence, and resilience.

En EL ARTE DE VENDER DE TU ARTE podrás aprender paso a paso lo que tienes que hacer para vender tus obras y vivir como un artista exitoso. Un libro fácil y valioso, para todos los artistas que quieran modernizar y actualizar sus estrategias de venta y alcanzar la prosperidad económica.

Developed by Benjamin Mathes in one of Los Angeles's most prestigious underground acting studios, You, the Career will revolutionize the way you relate to the hustle, the industry, and the actor you want to become. Drawing from 25 years in the industry as an actor, producer, and cultural entrepreneur, Mathes will show you how to take the power from the people who manage, and put it back into the hands of the person who creates it - you!

With the COVID pandemic has come the need to reinvent, to reimagine and to learn how to navigate the waters of a new landscape for most businesses - and that includes the business of acting, which is on the verge of the next great era of storytelling. Great art has always come out of challenging times and there will be - as there are now - great stories for actors and other content creators to tell from these challenges. The new normal includes new rules, new regulations and a new narrative about moving forward and thriving in this new artistic landscape.

Since 1998, Steve Balderson has made 17 feature films. Looking back on these years of productivity, Steve has crafted a volume of invaluable perspective, tips, how-tos, and general philosophy about making independent films, no matter the budget, no matter the location. Balderson worries little about who he will offend.

Fans of Veronica's Closet, MTV Sports, What I Like About You, 8 Simple Rules, and Castle will relish this exclusive account of Dan's life and career. Step Off! is a hilarious look inside the eccentric experiences of a Hollywood favorite. He discusses life from his own honest, outrageous Hollywood perspective. Cortese shares the lessons he's learned - and a few he hasn't - working on screen for over two decades as an American actor. He also reveals details about his most rewarding job: being a father.

Of all the voice-over genres, movie-trailer narration is one of the most famous, yet also the most difficult to learn about. If you want to add trailers to your VO tool belt, this is your book. Thompson Howell, narrator of blockbuster movie trailers, shares his insider’s knowledge of this traditionally closed world.

Have you ever been stuck? Creative freedom could be simple...It really is possible to become unstoppable. You can conquer the blank page. You can let your talents shine. You can (really) make money with your gifts. Our culture paints creative people as flaky and confused. Don’t listen to their lies. You are more than a character.

10 Keys for What You Need to Submit for a Distribution Deal describes the many different deliverables required to distribute your film. These include various film formats, insurance forms, releases from actors, crew members, and others involved in the film, marketing and promotional materials, and more. The particular items required will be included in each distributor’s contract, but it’s important to know in advance the types of materials you will have to supply, so you can be prepared for what is expected when you land a deal.

10 Legal Basics for Producing a Feature Film or Documentary describes the major legal documentaries you need to produce a feature-length film or documentary. It covers the basics of getting a fictitious name, filing for a copyright, obtaining E&O and other types of insurance, creating release forms for actors, interviewees, crew members, and other film participants, and much more.

10 Keys to Making a Low-Cost Documentary Feature describes a low-cost approach for producing a feature-length documentary with a budget under $50,000. It features an approach I have used that combines interviews with interviewees and experts along with B-roll shots of activities to use with voice-overs from the interviews. It also suggests ways to find interviewees, obtain funding for the film, and more.The book is formatted like a journal, so readers can write down their ideas for what to do after reading each tip.

In The Entrepreneurial Artist: Lessons from Highly Successful Creatives, Aaron Dworkin offers an engaging, practical guide to achieving artistic fulfillment, both personally and professionally. Based on the accomplishments of Shakespeare, Mozart, and several contemporary creatives, these lessons will help you realize your goal - no matter your medium. Dworkin personally interviewed Emmy-winning actor Jeff Daniels, Tony-award winning choreographer Bill T. Jones, Grammy award-winning musician Wynton Marsalis, and Pulitzer Prize winner Lin-Manuel Miranda, among others.

A little guidebook for those in the acting business, or those who want to be in the acting business, written by Jane Merrow, a professional, nominated actor, active in the entertainment industry for over 50 years.

This is the story of the 36-year-old business relationship between Luciano Pavarotti and his manager, Herbert Breslin, during which Breslin guided what he calls, justifiably, “the greatest career in classical music”. During that career, Breslin moved Pavarotti out of the opera house and onto the concert (and the world) stage and into the arms of a huge mass public.

So you want to be a rock star. Or the next pop sensation. Or a country music artist. Or perhaps you’re more intrigued by vital roles behind the scenes. The Realist’s Guide to a Successful Music Career reveals all the ins and outs of building a viable career in today’s ever-changing music business. With blunt honesty paired with expert insight and encouragement, this empathetic guide covers everything from building your brand and expanding outreach, to finding and playing gigs and smart touring, to critical marketing and developing your sound.

Today you need to view yourself through the new rules of the music industry. Those who play by them will succeed. Gone are the old days where you would hope to get signed and then become a star (i.e., everything would be done for you). Do you wonder why other artists are getting breaks and you are not? Making it in the music industry isn't about catching that big break anymore. Getting your career off the ground can be a long and scary task. In this cutting-edge book Tommy Swindali maps out everything you need to know.

In the world of Fringe (or off-off-Broadway) theatre, a strong debate has been raging for years - when you're producing a low/no-budget production, how on earth can you make it happen and still treat everyone involved in an open, honest, and ethical manner? Open Book Theatre Management is the first audiobook ever to show you exactly how to mount a theatre production without losing either your integrity or your shirt.