Showing results for "9781508299554" in All Categories
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The Catalyst
- How to Change Anyone's Mind
- By: Jonah Berger
- Narrated by: Keith Nobbs, Fred Irby
- Length: 6 hrs and 46 mins
- Unabridged
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Overall4.5 out of 5 stars 615
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Performance5 out of 5 stars 502
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Story4.5 out of 5 stars 500
Everyone has something they want to change. Marketers want to change their customers' minds and leaders want to change organizations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way? This book takes a different approach. Successful change agents know it's not about pushing harder, or providing more information, it's about being a catalyst.
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3 out of 5 stars
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Was this book written to change my mind from a republican to a democrat?
- By Jack Shocklee on 10-02-20
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The Catalyst
- How to Change Anyone's Mind
- Narrated by: Keith Nobbs, Fred Irby
- Length: 6 hrs and 46 mins
- Release date: 03-10-20
- Language: English
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