Showing titles in Business Aspects

What if you could steal the bulletproof formula to grow 1,000 superfans across Instagram or TikTok...while you sleep? It doesn't matter how many followers you have! You can use this exact blueprint that viral musicians apply to gain a huge audience and get your music ahead as soon as tonight...without spending a penny on paid ads. Inside this new book, you’ll find a decade of game-changing strategies that I’ve built for hundreds of independent musicians, record labels, artist managers, and music brands.

New 2nd Edition! Updated with current information and new helpful tips! For many mobile DJs, taking the first steps into the lighting world can be confusing. Which type of fixtures should you buy? What kind of light stand should you use? How does DMX work? In this comprehensive guide, the author covers topics such as buying your first light show, setting it up, designing unique and eye-catching setups, DMX programming, wedding lighting, and more. Whether you are just starting out as a mobile DJ or are a veteran who just hasn't spent the time to learn about lighting, this book will help your...

For generations, record companies have dominated the music industry. Artists were unable to get their material to the masses without label backing, meaning that the path to stardom inevitably involved artists having to sign exploitative record contracts. These "record deals" were profoundly one-sided, and usually imposed brutal, predatory terms on artists. Fortunately, times have changed and artists no longer need labels. It is a new music business, and it is time for a new kind of music business book.

Banker-turned-writer Nels Abbey offers an alternative and entertaining look at business and economics through the rise and triumph of Hip-Hop. This is the story of how rap industrialists—like Jay-Z, Suge Knight, Sylvia Robinson, Puff Daddy, 50 Cent and Bryan 'Birdman' Williams—took chronic economic pain and turned it into champagne. With a business acumen often acquired in the streets, these moguls created and sustained a multi-billion-dollar industry—leaving Greek mythology-worthy stories of success and failure, betrayal and revenge in their wakes.

Do you want to learn how to start your own piano teaching/tutoring business? Have you thought of using you musical talent and people skills to start your own business? This book can show you how!

In this book you will be provided with the inspiration needed to take the next step to becoming a fabulous fully fledged performer in the competitive world of entertainment. Now, in its second edition, it's not just for those starting out, but it's the real insiders' guide to everything you need to know to reach the very top of your game.

Would you like your business......to burst into public awareness like Lady Gaga?...to have the long-lived success of Mick Jagger?...to demonstrate the creativity of The Beatles? We don’t normally think of the music business as a source of entrepreneurial insight, but we should. The best bands have longevity, a depth of customer loyalty, and a level of profitability that puts most businesses to shame. And what they know about marketing, partnerships, bartering, and overcoming obstacles isn’t taught in business school.

Jana Pochop compiles years of experience as an artist, a booking agent, a tour manager, a venue booker, and a social media fiend to share some of her best practices for independent artists of all levels. Topics include web presence, social media strategy, crowdfunding strategy, fan base growth, touring tips, booking strategy, and some personal stories from Jana's seven years on the road.

Alan Krueger, the former chairman of the president's Council of Economic Advisers, uses the music industry as a way in to explain the principles of economics and the forces shaping our economic lives. As economists recognise, the music industry is often a leading indicator of today's economy; it is among the first to be disrupted by the latest wave of technology, and examining the ins and outs of how musicians create and sell new songs and plan concert tours offers valuable lessons for what is in store for businesses and employees in other industries that are struggling to adapt.

In the world of music, entertainment and the nightlife. Few jobs are as exciting and fulfilling as the mobile DJ. This short book will give you a solid overview on what to expect when starting up your mobile DJ business. All the Dos and Don'ts about what goes into running a successful DJ business. This book is filled with pure content and no fluff. It'll give you a direct view of some really interesting facts and tips that the average person would completely miss.

The Music Agenda is a combination of the knowledge of the authors and their experiences working in the music industry. From managing and booking shows for bands, to dealing with having to fix a broken-down van at 2 a.m., or negotiating a deal for an artist with a major record label, the authors have come together to impart their knowledge on the reader in order to give them a distinct advantage in today’s music business. Throughout this book, you will learn the necessary skills and knowledge needed to operate in today’s fast-paced business.

Andrew Lauder is one of British record business's most significant and highly influential figures but outside the music industry few people will probably know his name. He's always retained a fan's perspective which, combined with an exceptional knowledge of music, meant he was at ease around musicians and never happier than spending time with them. During the later '60s and throughout the '70s in particular (working at the legendary United Artists), he had a knack of being one step ahead of the next trend.

As a musician, do you feel successful, respected, creatively fulfilled, supported in your creative goals, or inancially comfortable? If you answered no to any of these questions, you need to listen to The Happiest Musician.

Music is so important because it has no purpose. Its only utility is to remind each of us as human beings about the power of our own imagination. Music matters because it is so completely a human invention. But not a useful one - its only purpose is existential and ethical. It reminds us of what we are capable of; that each of us brings something a little bit different to the experience. An experience that can only strengthen our respect for the dignity and lives of others.

The Musician's Map is a complete guide to building success in music. Whether you're just thinking about learning music, or you're already in the process of building a career; this book will help you. Musician's Map provides practical advice for musicians just starting out and musicians looking to get ahead and further their career. This book is a step-by-step guide that will save you years of time, thousands of dollars, and will make you a better musician.

Looking for the Magic is a cultural-historical remix, a fresh perspective on how Arista Records reflected its place and time, New York in the 1970s and early 1980s. Through interviews with dozens of artists and executives, music journalist Mitchell Cohen goes inside the business of making and marketing music during this vibrant and diverse period. Under Clive Davis, rock, pop, punk, jazz, R&B, disco, cabaret and Broadway were all represented on Arista. The label sounded like the city it was at the geographical center of. From its inception as a new entity built on the pop and soul ...

Any music professional can tell you that there’s more than one way to have success in the music industry. Jermaine Morgan simply compiled 10 ways that by using your musical skills and resources, any up-and-coming or established musician can become a music success. Drawing from his own experiences working in the music industry, Jermaine shows that it’s possible to have a successful musical career without necessarily becoming famous.

Well now you have that friend and he’s sick of artists like you getting screwed over.It’s time to put you in the driver’s seat. You are part of a generation who are more aware of inauthenticity and manipulation than ever before. You’re less interested in blindly following and more interested in being shown not only how to do something but in understanding why it’s important that it gets done.

Wondering how you can actually raise money for your songs and become a professional musician? Look no further! Within this well-researched and documented guide, you'll discover a new way to break into the music business, harnessing the power of music crowdfunding.

Are you playing your first green-field music festival or outdoor show soon? Not quite sure how it all works on the other side of the 'Artists Only' sign? Don't worry; help is at hand. In this mini-guide, concert tour manager & live sound engineer Andy Reynolds gives you his tips on making the most of your first festival slot. Andy has toured with bands and singers for more than 25 years, and works on loads of open-air, green-field, type festivals, such as Glastonbury, Roskilde, Coachella, and Bonaroo each summer.