Showing results by publisher "Blackstone Audio, Inc." in Business & Careers

Too many small and mid-sized businesses offer gold-medal quality and service yet struggle to pay their bills and stay in business. Their only missing component is guerrilla marketing, a method that puts energy where the dreams are. The 100 targeted weapons detailed in this audiobook add potency to a marketing attack and substantially increase profits. Most important, they work for all types of small and medium businesses, and even for nonprofit organizations.

It can be messy and overwhelming to figure out how to solve thorny problems. Where do you start? How do you know where to look for information and evaluate its quality and bias? How can you feel confident that you are making a careful and thoroughly researched decision? Whether you are deciding between colleges, navigating a career decision, helping your aging parents find the right housing, or expanding your business, Problem Solved will show you how to use the AREA Method to make complex decisions.

If you're tired of holding your breath, waiting for exactly the right moment to arrive before you can start living the life you really want, wondering when it will be safe for you to stop working so hard and feeling stressed out, burnt out, and generally dissatisfied with life, this audiobook is for you.

David Gross is working as a corporate lawyer in New York when he gets a call from a friend inviting him to move to Bologna to help turn around a legendary Italian motorcycle company, known for its dominance on the track and its inability to turn a profit. Off he heads to the fabled home of marbled meats, radical leftist politics, and bespoke shoes, diving into his new life as the "corporate image consultant" to gearheads while learning to navigate the giddy mores of Bolognese society.

Conventional wisdom holds that John F. Kennedy was the first celebrity president, in no small part because of his innate television savvy. But as Kathryn Brownell shows, Kennedy capitalized on a tradition and style rooted in California politics and the Hollywood studio system. Since the 1920s, politicians and professional showmen have developed relationships and built organizations institutionalizing Hollywood styles, structures, and personalities in the American political process.

Al Silverman, a noted figure in American publishing, has written a wonderful chronicle of book publishing for all who cherish books. The Time of Their Lives is not only a love song to the industry's golden age, an era that began after World War II and lasted for three-plus decades, but it is also a reflection of the tastes and cultural appetites of the American public.

Did you know that everything is negotiable? Unfortunately, most people are poor negotiators, and the number one reason why can be traced back to early childhood. This audio series can help you change that. Whether you are trying to influence or negotiate with your largest client, boss, spouse or even one of your children—you need to be skillful. Do you think it might help to be better at reading body language?

A FUNNY and useful book for language lovers! There are many grammar and usage books that give advice on correct English. This isn't one of them. The Elements of Expression targets expressiveness as a goal apart from getting it technically right. Imagine the yawns a sportscaster would induce by announcing, "His bat struck the ball and the ball went into the stands," instead of "He took that ball downtown!"

Learn the #1 secret of the top professional speakers in the world: how to craft and deliver a riveting story. Exceptional storytelling skills have been proven to build career success. Whether you are at a cocktail party, in the corporate boardroom, or in a routine meeting, your ability to craft interesting stories will have a measurable impact on your success. Learn how to harness the human psyche’s positive response to a good story.

In this life-transforming book, Larry Ackerman will introduce you to the person you were meant to be - and already are. The secret to uncovering your purpose, he explains, is built into you in the form of a code: the identity code. Much like your genetic code, your identity code provides a complete map of how you were designed to live. As you are guided through eight essential questions, you will discover the unique characteristics that define your potential for creating value in the world, for making a contribution that springs naturally from the core of your being.

How we handle life's challenges - from medical crises to broken hearts to career failures - defines us as we face the road ahead. Each of us knows the absolute joy that a new relationship, or the birth of a child, or fulfilling your heart's desire can bring. But it's the life events that aren't so euphoric that test how we weather those storms. Jane Seymour learned from her mother that, when your life is tough, the road becomes easier when you help others. In The Road Ahead, she shares inspirational stories from listeners around the world.

Patrick Henry Hughes was born with a rare genetic disorder that left him without eyes and physically disabled. But he was also blessed with exceptional musical talent, able to play the piano at the age of two. Now, at age 19, he is a nationally known pianist, singer, and trumpeter who has performed at the Kennedy Center. But he's best known for playing in the University of Louisville marching band, while his devoted father pushes him in formation in his wheelchair.

As individuals, companies, and countries struggle to recover from the economic crisis, many are narrowly focused on forecasts for the next week, month, or quarter. Yet they should be asking what the global economy will look like in the years to come—where will the long-term risks and opportunities arise? These are the questions that Daniel Altman confronts in his provocative and indispensable book.

If you're like most women, you have more worries, wishes, and chores than you can keep track of. You may crave a sense of order and control but have no idea how to attain it and thus find yourself coping with a thousand daily details.

In the history of the Moody Bible Institute, founded in 1886 by shoe salesman turned revivalist Dwight Lyman Moody, Timothy Gloege finds an answer to why Christian ethics seem to go hand in hand with free-market capitalism.

From her front row seat at some of the world’s most prestigious governmental, academic, and business institutions, Betsy Myers has witnessed a new kind of leadership that prizes flexibility, openness, and individuality, and now she explores how all of us - and women in particular - can benefit from it. Personal, practical, and profoundly inspiring, this is a perfect book for anyone who wonders where all the great leaders have gone. Betsy Myers helps us see that leadership is all around us - and within us.

We live in an evolving economic environment, one in which job security and career certainty are distant memories. The old rules for navigating the turbulent waters of employment just don't apply anymore. In the face of these ongoing changes, it's easy to become fearful and discouraged. In The Career Catapult, innovative career consultant Roopa Unnikrishnan shows you how to gaze into this uncertain future and shape it to your advantage - regardless of your current position in the hierarchy.

The introduction of new medicines has dramatically improved the quantity and quality of individual and public health, while contributing trillions of dollars to the global economy. In spite of these past successes - and indeed because of them - our ability to deliver new medicines may be quickly coming to an end. Moving from the 20th century to the present, A Prescription for Change reveals how changing business strategies combined with scientific hubris have altered the way new medicines are discovered, with dire implications for both health and the economy.

James Murphy, one of America's top fighter pilots, has the answers. By combining the cool calculation of a four-star general and the hot-blooded nerve of a combat pilot, Murphy's "modern business warrior" is uniquely qualified to prioritize, maintain focus, assess risk, and develop the kind of teamwork necessary for long-term success.

For centuries we've believed that work was where you learned discipline, initiative, honesty, self-reliance - in a word, character. A job was also, and not incidentally, the source of your income: if you didn't work, you didn't eat, or else you were stealing from someone. If only you worked hard, you could earn your way and maybe even make something of yourself. In recent decades, through everyday experience, these beliefs have proven spectacularly false.