Showing results by publisher "Tantor Audio" in Business & Careers

What explains the massive worldwide success of video games such as Fortnite, Minecraft, and Pokemon Go? Game companies and their popularity are poorly understood and often ignored from the standpoint of traditional business strategy. What lessons can we draw from its major successes and failures about the future of entertainment?

How did InBev, a Belgian company controlled by Brazilians, take over one of America's most beloved brands after barely a whimper of a fight? With timing - and some unexpected help from powerful members of the Busch dynasty, the very family that had run the company for more than a century. From the very heart of America's heartland to the European continent to Brazil, Dethroning the King is the ultimate corporate caper and a fascinating case study that's both wide-reaching and profound.

Pixar movies have transfixed viewers around the world and stirred a hunger in creative and corporate realms to adopt new and more impactful ways of telling stories. Former Pixar and The Simpsons animator and story artist Matthew Luhn translates his two and half decades of storytelling techniques and concepts to the CEOs, advertisers, marketers, and creatives in the business world and beyond. The Best Story Wins retells the "Hero's Journey" story building methods through the lens of the Pixar films to help business minds embrace the power of storytelling for themselves!

Raising an Entrepreneur presents 76 stories from the mothers of some of the most successful entrepreneurs today. Entrepreneurs are the new rock stars - they're the ones who turn their passions into ingenious projects, because they're willing to risk failure to make their dreams come true.

It is commonly believed that the Great Depression that began in 1929 resulted from a confluence of events beyond any one person's or government's control. In fact, as Liaquat Ahamed reveals, it was the decisions made by a small number of central bankers that were the primary cause of the economic meltdown, the effects of which set the stage for World War II and reverberated for decades.

Readability, aesthetics, and argumentation are intertwined. Ryan McCarl shows how litigation documents that are easier and more pleasant to read are more likely to persuade judges and other busy readers. The book also discusses parts of legal writing that many guides overlook, including sentence mechanics, writing technology, and typography.

Powerful Teaching: Unleash the Science of Learning empowers educators to harness rigorous research on how students learn and unleash it in their classrooms. Drawing on a 15-year scientist-teacher collaboration, more than 100 years of research on learning, and rich experiences from educators in K-12 and higher education, the authors present highly accessible step-by-step guidance on how to transform teaching with four essential strategies: Retrieval practice, spacing, interleaving, and feedback-driven metacognition. 

Sentenced to 65 years in a Texas prison, Damon West once had it all. He came from a great family, in a home full of God, love, support, and opportunities to reach any goal. A natural born leader, an athlete with good looks and charm, he appeared to be the all-American kid pursuing his dreams. Underneath this facade, however, was an addict in the early stages of disease. After suffering childhood sexual abuse by a babysitter at the age of nine, Damon began putting chemicals into his body to alter the way he felt.

If laughter is the best medicine, then this book is your prescription. Turn off the news and spend a few days not following current events. Instead, return to the basics - humanity's ability to laugh at itself. Maybe you should even do a news cleanse for a few days! Hide under the covers and listen to these stories instead. Or listen to a chapter a day, or a story a day for 101 days. This book contains the antidote to whatever is troubling you. They will definitely put you in a good mood.

More than a practical guide, Start Your Farm is a hopeful call to action for anyone who aspires to grow wholesome, environmentally sustainable food for a living. Take it from Forrest Pritchard and Ellen Polishuk: Making this dream a reality is not for the faint of heart, but it's well within reach - and there's no greater satisfaction under the sun.

In this inspirational fable, Jack McKee is a professional golfer who has just suffered through the most humiliating meltdown of his career. After years of struggle, he is ready to quit on his dream. He has convinced himself he doesn't have what it takes to make it on the PGA Tour. In an attempt to figure out why his career has ended up the way it has, Jack reaches out to one of the game's greatest former players for advice. This legendary golfer teaches Jack that the problem is not in his swing, but in his mind.

David Cay Johnston has made a name for himself as the defender of the common man, calling out the rich and powerful for cheating the system at the expense of everyone else. Whether he's exposing unjust loopholes in the tax code that help the rich get richer or pointing out how powerful corporations pocket government subsidies at excessive taxpayer expense, Johnston is an eloquent town crier for justice and equality.

We were brainwashed by society into building our life on the unquestioned belief that without money, power, success, approval, romance, etc., we cannot be happy. Suppose there is a way of waking up from all that, where what is false and neurotic within you would drop with little or no effort on your part and your eyes would open to the reality of joy surrounding you. Here it is: Stop Fixing Yourself, the new book by Anthony De Mello that helps you rediscover the life you were meant to live.

Power is one of the central issues in our lives. From work to personal relationships, the struggle for power plays a pivotal role and, more often than not, prevents us from attaining freedom and happiness. The bottom-line mentality in our culture seeps unnoticed into every other part of our lives. Thich Nhat Hanh illustrates how our current understanding of power leads us on a never-ending search for external markers like job title or salary.

What can you get with 25 dollars and a dream? Adam Shepard graduated from college feeling disillusioned by the apathy around him and was then incensed after reading Barbara Ehrenreich's famous work Nickel and Dimed- a book that gave him a feeling of hopelessness about the working class in America. He set out to disprove Ehrenreich's theory-the notion that those who start at the bottom stay at the bottom-by making something out of nothing to achieve the American Dream.

Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How to Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash - including copywriters, freelancers, and entrepreneurs. In this audiobook, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail.

The world has led you to believe that financial freedom is not something you can willfully create in your life. You have been taught to view wealth as something that happens only to a lucky few who win a random business lottery or are blessed with unimaginable talent. The truth is that creating excessive financial wealth does not come down to luck or talent. It comes down simply to your beliefs, understanding, and views - the "pillars" that reinforce your every action.

Digital Marketing All-in-One For Dummies is the most comprehensive tool for marketers looking to beef up their online presence. In this edition, you'll learn the latest trends in digital marketing strategies, including brand-new insight on how to incorporate artificial intelligence into your marketing plans. You'll also get the latest information on how to manage your customers' experiences, create exceptional marketing content, get help from influencers, and leverage social accounts for more followers and greater profits

Nate Shaw's father was born into slavery. Nate was born into a bondage that was only a little gentler. At the age of nine, he was picking cotton and plowing behind a mule. At the age of 47, he faced down a crowd of White deputies who had come to confiscate a neighbor's livestock. His defiance cost him 12 years in prison.This triumphant autobiography, All God's Dangers, assembled from the 84-year-old Shaw's oral reminiscences, is the plainspoken story of an "over average" man who witnessed momentous changes in the lives of Southern people, Black and White....

Before cell phones that fit in the palm of your hand and slim laptops that fit snugly into briefcases, computers were like strange, alien vending machines. They had cryptic switches, punch cards, and pages of encoded output. But in 1975, a young engineering wizard named Steve Wozniak had an idea: What if you combined computer circuitry with a regular typewriter keyboard and a video screen?