Showing results by publisher "Tantor Audio" in Business & Careers

The twentieth century was the managerial century in the United States. An organizational transformation, from entrepreneurial to managerial capitalism, brought forth what became a dominant narrative: that administrative coordination by trained professional managers is essential to the efficient running of organizations both public and private. And yet if managerialism was the apotheosis of administrative efficiency, why did both its practice and the accompanying narrative lie in ruins by the end of the century?

American households are awash in expensive credit card debt. But where did all this debt come from? In this history of the rise of postwar American finance, Sean H. Vanatta shows how bankers created our credit card economy and, with it, the indebted nation we know today.

More than a practical guide, Start Your Farm is a hopeful call to action for anyone who aspires to grow wholesome, environmentally sustainable food for a living. Take it from Forrest Pritchard and Ellen Polishuk: Making this dream a reality is not for the faint of heart, but it's well within reach - and there's no greater satisfaction under the sun.

Mikael Krogerus and Roman Tschäppeler have tested the forty-four most important communication theories and distilled them in book form....

Powerful Teaching: Unleash the Science of Learning empowers educators to harness rigorous research on how students learn and unleash it in their classrooms. Drawing on a 15-year scientist-teacher collaboration, more than 100 years of research on learning, and rich experiences from educators in K-12 and higher education, the authors present highly accessible step-by-step guidance on how to transform teaching with four essential strategies: Retrieval practice, spacing, interleaving, and feedback-driven metacognition. 

Buying a Business for Dummies guides you through the process of becoming an entrepreneur without starting from scratch. Before you purchase an existing business, you'll need to know what types of opportunities are out there, how to identify the right fit for your goals, and which strategies to use as you negotiate the deal and manage a smooth transition. This book gives you step-by-step advice on all of that.

Pixar movies have transfixed viewers around the world and stirred a hunger in creative and corporate realms to adopt new and more impactful ways of telling stories. Former Pixar and The Simpsons animator and story artist Matthew Luhn translates his two and half decades of storytelling techniques and concepts to the CEOs, advertisers, marketers, and creatives in the business world and beyond. The Best Story Wins retells the "Hero's Journey" story building methods through the lens of the Pixar films to help business minds embrace the power of storytelling for themselves!

Bruce Greenwald, one of the nation's leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his co-author, Judd Kahn, offer an easy-to-follow method for understanding the competitive structure of your industry and developing an appropriate strategy for your specific position.

What explains the massive worldwide success of video games such as Fortnite, Minecraft, and Pokemon Go? Game companies and their popularity are poorly understood and often ignored from the standpoint of traditional business strategy. What lessons can we draw from its major successes and failures about the future of entertainment?

They say that only truck drivers experience the true grandeur and landscape of America. In A Trucker's Tale, Ed Miller gives an inside look at the allure of the work and the colorful characters who haul our goods on the open road. He shares what it was like to grow up in a trucking family, his experience as an equipment officer in Vietnam, and the trials and tribulations of life as a trucker. His tales are often funny, sometimes sad, cringeworthy, or unbelievable. Many are the results of what he calls "just plain stupidity."

When Dungeons & Dragons was first released to a small hobby community, it hardly seemed destined for mainstream success—and yet this arcane tabletop role-playing game became an unlikely pop culture phenomenon. In Game Wizards, Jon Peterson chronicles the rise of Dungeons & Dragons from hobbyist pastime to mass market sensation, from the initial collaboration to the later feud of its creators, Gary Gygax and Dave Arneson.

Sentenced to 65 years in a Texas prison, Damon West once had it all. He came from a great family, in a home full of God, love, support, and opportunities to reach any goal. A natural born leader, an athlete with good looks and charm, he appeared to be the all-American kid pursuing his dreams. Underneath this facade, however, was an addict in the early stages of disease. After suffering childhood sexual abuse by a babysitter at the age of nine, Damon began putting chemicals into his body to alter the way he felt.

How did InBev, a Belgian company controlled by Brazilians, take over one of America's most beloved brands after barely a whimper of a fight? With timing - and some unexpected help from powerful members of the Busch dynasty, the very family that had run the company for more than a century. From the very heart of America's heartland to the European continent to Brazil, Dethroning the King is the ultimate corporate caper and a fascinating case study that's both wide-reaching and profound.

Job Interviewing for Dummies will teach you how to prepare for your next job interview, deal with tough questions, and gain the tools and skills to interview with confidence and poise. This book offers a structured, step-by-step approach for succeeding in virtual and in-person interviews. You'll find information, strategies, and examples to empower you to present your best self to potential employers. Learn how to anticipate and prepare for the most likely questions, regardless of your level or industry, and be prepared for anything.

The world has led you to believe that financial freedom is not something you can willfully create in your life. You have been taught to view wealth as something that happens only to a lucky few who win a random business lottery or are blessed with unimaginable talent. The truth is that creating excessive financial wealth does not come down to luck or talent. It comes down simply to your beliefs, understanding, and views - the "pillars" that reinforce your every action.

Quietly and steadily, the number of women making six figures or more is increasing and continues to rise at a rate faster than for men. From entrepreneurs to corporate executives, from white-collar professionals to freelancers and part-timers, women are forging careers with considerable financial success. In Secrets of Six-Figure Women, Barbara Stanny, journalist, motivational speaker, and financial educator, identifies the seven key strategies of female high earners.

The transcontinental railroads of the late 19th century were the first corporate behemoths. Their attempts to generate profits from proliferating debt sparked devastating panics in the US economy. Their dependence on public largess drew them into the corridors of power, initiating new forms of corruption. Their operations rearranged space and time, and remade the landscape of the West. As wheel and rail, car and coal, they opened new worlds of work and ways of life.

In How to Be a Great Boss, Gino Wickman and René Boer present a straightforward, practical approach to help bosses at all levels of an organization get the most from their people. They share time-tested tools that have worked for more than 30,000 bosses in every industry. You can learn to be a great boss - and dramatically improve both your organization's performance and your team's excitement about their work.

Digital Marketing All-in-One For Dummies is the most comprehensive tool for marketers looking to beef up their online presence. In this edition, you'll learn the latest trends in digital marketing strategies, including brand-new insight on how to incorporate artificial intelligence into your marketing plans. You'll also get the latest information on how to manage your customers' experiences, create exceptional marketing content, get help from influencers, and leverage social accounts for more followers and greater profits

In this compelling biography, Pulitzer Prize-winning journalist Michael D'Antonio gives us the real-life rags-to-riches story of Milton S. Hershey, a largely uneducated businessman whose idealistic sense of purpose created an immense financial empire, a town, and a legacy that lasts to this day.