Mostrando resultados por Editor "Gildan Media, LLC" en Empresas y Profesiones

What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last? Face it, the checklist of tired P's marketers have used for decades to get their product noticed - Pricing, Promotion, Publicity, to name a few - aren't working anymore.

How to Speak Money reveals how the language of money is often a tool to conceal and mislead; he explains hundreds of common economic terms, from GDP to the IMF, amortization to securitization to collateralized debt obligation; and he argues that we all need to speak money lest those who do write the financial rules for themselves.

Jobs to Be Done gives you a clear-cut framework for thinking about your business, outlines a road map for discovering new markets, new products, and new services, and helps you generate creative opportunities to innovate your way to success.

Decoding the New Consumer Mind provides marketers with practical ways to tap into this new consumer psychology, and Yarrow shows how to combine technology and innovation to enhance brand image; win love and loyalty through authenticity and integrity; put the consumer's needs and preferences front and center; and deliver the most emotionally intense, yet uncomplicated, experience possible. Armed with Yarrow's strategies, marketers will be able to connect more effectively with consumers - driving profit and success across the organization.

Since it was first introduced in the multi-million-copy best seller The Goal, Dr. Eliyahu Goldratt's Theory of Constraints (TOC) has emerged as one of the most flexible and effective approaches to management and problem solving in the corporate world.

Brian Tracy, one of the top professional speakers and sales trainers in the world today, found that his most important breakthrough in selling was the discovery that it is the "Psychology of Selling" that is more important than the techniques and methods of selling.

Good coaching is a skill that requires a depth of understanding and plenty of practice if it is to deliver its astonishing potential. This extensively revised and expanded new audio edition of Coaching for Performance clearly explains the principles of coaching and illustrates them with examples of high performance from business and sport. It continues to follow the GROW sequence (Goals, Reality, Options, Will) and clarifies the process and practice of coaching.

Why are some people more successful than others? Self-confidence! What one great goal would you set if you knew you could not fail? What wonderful things would you want to do with your life if you were guaranteed success in anything you attempted? Your level of self-confidence determines the size of the goals you set, the energy and determination that you focus on achieving them, and the amount of persistence you apply to overcoming every obstacle.

It's not how good you are. It's how well you tell your story. Big corporations might have huge marketing and advertising budgets, but you've got a story. Your brand story isn't just what you tell people. It's what they believe about you, based on the signals your brand sends. The Fortune Cookie Principle is a brand-building framework and communication strategy consisting of 20 keys that enable you to begin telling your brand's story from the inside out.

Every year 2,000,000 men and women start a business – and so can you! Brian Tracy, one of the top business teachers, trainers and authors in the world today, shows you how, starting with little or nothing…. You Can Achieve Financial Independence! These lectures have also been included in Business Success Made Simple by Brian Tracy. Plus: PDF Workbook with Notes and Application Exercises for each lesson! On page 1 of the workbook PDF, click the link to receive over $100 worth of bonus materials.

The Leadership Contract provides the manual that leaders around the world need. With only seven percent of employees feeling confident in senior leadership, the problem is evident: disappointing, and often disgraceful leaders. Employees deserve better than that; organizations need better than that - and this book provides a robust framework for stepping up and making the decision to lead. If you're not exceptional, step up or step aside - this book helps you toughen up and put your commitment to great leadership in writing for yourself as much as everyone else.

As each new generation of entrepreneurs emerges, there is a renewed interest in how venture capital deals come together. Yet there really is no definitive guide to venture capital deals. Nobody understands this better than authors Brad Feld and Jason Mendelson. For more than seventeen years, they've been involved in hundreds of venture capital financings, and now, with Venture Deals, they share their experiences in this field with you.

Every salesperson must endure many NOs in order to get to YES. Objections don't care or consider: who you are, what you sell, how you sell, or if you are new to sales or a veteran. For as long as salespeople have been asking buyers to make commitments, buyers have been throwing out objections. And, for as long as buyers have been saying no, salespeople have yearned for the secrets to getting past those NOs. Objections is a comprehensive and contemporary guide that engages your heart and mind.

An introduction for everyone. In this rich, fascinating—surprisingly accessible—introduction, leading expert Eric Siegel reveals how predictive analytics (aka machine learning) works, and how it affects everyone every day. Rather than a "how to" for hands-on techies, the book serves lay listeners and experts alike by covering new case studies and the latest state-of-the-art techniques.

Discover how Tapping can help you release your negative beliefs about money and open the door to more wealth than you ever imagined. Emotional Freedom Techniques (EFT), also known as Tapping, has become a popular tool for realizing goals, as evidenced by the recent New York Times bestseller The Tapping Solution by Nick Ortner. For many of us, one of our main aspirations is to flourish in our careers and, by extension, in our finances.

What would you rather have - conventional success or a high level beyond success? Dan Clark, one of the world’s leading inspirational speakers and leadership trainers, vehemently opposes the conventional wisdom about success. He believes it’s tragic and superficial to build our careers and personal lives around getting more money, bigger houses, cooler toys, and fancier job titles. What’s it all worth in the end? How many outwardly successful people still feel empty inside?

$uperhubs is a rare, behind-the-scenes look at how the world's most powerful titans, the superhubs, pull the levers of our global financial system. Combining insider's knowledge with principles of network science, Sandra Navidi offers a startling new perspective on how superhubs build their powerful networks and how their decisions impact all our lives. $uperhubs reveals what happens at the exclusive, invitation-only platforms - the World Economic Forum in Davos, the meetings of the International Monetary Fund, think tanks....

Dr. Joseph Murphy’s classic book The Power of Your Subconscious Mind was first published in 1963 and became an immediate bestseller; it was acclaimed as one of the best self-help guides ever written. Following the success of this work, Dr. Murphy lectured to thousands of people around the world, and millions tuned in to his daily radio program. In his lectures, he pointed out how real people have radically improved their lives by applying specific aspects of his concepts

Jonathan Fields knows the risks - and potential power - of uncertainty. He gave up a six-figure income as a lawyer to make $12 an hour as a personal trainer. Then, married with a three-month old baby, he signed a lease to launch a yoga center in the heart of New York City...the day before 9/11.

Have you ever known that you needed to make a change but felt unable to do anything about it? Have you ever felt like you aren't where you are supposed to be and wondered how the people around you managed to find their purpose in life? After realizing that his well-paying, prestigious job was actually making him miserable, Adam "Smiley" Poswolsky started asking these big questions: How do you actually find meaning in the workplace? How do you find work that makes your heart sing?