Showing results by publisher "Audible Studios" in Business & Careers

Nada «se vuelve viral». Si crees que una película, canción o app popular surgió de la nada para convertirse, de boca en boca, en un éxito, te estás perdiendo la historia real. Cada éxito de taquilla tiene una historia secreta de poder, influencia, emisoras oscuras y cultos apasionados que convierten algunos productos nuevos en fenómenos culturales. Incluso las ideas más brillantes se marchitan en la oscuridad si no se conectan a la red correcta.

In a radical break with the past, information now flows like water, and we must learn how to tap into its stream. Individuals and companies can no longer rely on the stocks of knowledge that theyve carefully built up and stored away. Information now flows like water, and we must learn how to tap into the stream.

To put a business on the map, nothing beats great marketing. No matter how original your idea or ambitious your dreams, the company will stall without a plan to spread the word, build momentum, and drive sales. But how many entrepreneurs excel at marketing? If you are like most, you are focused on building your product or service...and don't know how to execute a marketing strategy or measure the results. No one is better positioned than Inc. to help you get up to speed fast.

This is a quintessentially American story of one man's journey through his career and life. Wall Street veteran Ben Carpenter chronicles the people he met, the experiences he had, the mistakes he made, and what he learned along the way. Listeners will encounter a colorful cast of real-life characters which include Big Hank, Hoops, Sweater Girl, The Zombies, Mr. Nuts, The Cheese, Deep Throat, and The RAT.

This is a groundbreaking account of the development of Indian business and enterprise from the colonial period to the present. It not only introduces listeners to formative business leaders (including Jamsetji Tata, Ghanshyam Das Birla and Walchand Hirachand Doshi) and leading firms (Wadia Group, Kirloskar Brothers Limited and Shapoorji Pallonji) but also analyses their presence in the country’s economy, their growth over time and their true impact on society.

Animation is a multibillion-dollar industry. Here’s an insider’s guide to getting into that industry, staying there, and getting ahead. Author David B. Levy has interviewed the top pros in animation, including Steven Hillenburg, creator of SpongeBob SquarePants; Al Brodax, producer of Yellow Submarine; Teddy Newton, character designer on The Incredibles; Linda Simensky, senior director of PBS Kids; John R. Dilworth, creator of Courage the Cowardly Dog; and dozens of others to get their insights....

初の自著！

家業のカメラ店の手伝いで観光写真を撮っていた時代から

Whether you are coming back after a break or looking to ramp up a level, this audiobook is an essential guide and helps you succeed. You'll learn the truth about how the recruitment market really works and how to craft a narrative that explains your value, mobilise a network to support your ambitions and find work that will work for you. Examples of real women's struggles and winning strategies provide inspiration and will enthuse you about how to make your own comeback.

670万部の「学習」「科学」を失った学研は、いかにして危機を克服したのか。M&Aを活かした事業創造の最高の教科書。

For the past 50 years, popular culture has led us to believe in the left brain vs. right brain theory of personality types. It would be an illuminating theory if it did not have one major drawback: It is simply not supported by science. In contrast, the Top Brain, Bottom Brain theory is based on solid research that has stayed within the confines of labs all over the world—until now.

Writing with wit and verve, Mike Veseth (a.k.a. the Wine Economist) tells the compelling story of the war between the market trends that are redrawing the world wine map and the terroirists who resist them. Wine and the wine business are at a critical crossroad today, transformed by three powerful forces. Veseth begins with the first force, globalization, which is shifting the center of the wine world as global wine markets provide enthusiasts with a rich but overwhelming array of choices.

When most people think of Mother Teresa, they think of a saint - a spiritual hero of extraordinary humanitarian accomplishments, a Nobel Peace Prize winner. But Mother Teresa was also the leader of one of the world's largest and most successful organizations: the Missionaries of Charity.

Based on a mix of interviews, research and personal experience, this book's upbeat advice focuses on tangible tactics that recent college grads and experienced 20-somethings can put to work immediately to enhance their employability now and in the future.

Already provoking debate and garnering significant attention in France and within the wine world, Vino Business is a surprising and eye-opening book about the dark side of French wine by acclaimed investigative journalist Isabelle Saporta.

In early 2012, Jim Tselikis visited LA and met up with his cousin Sabin Lomac. Over a few drinks they waxed nostalgic about their childhood in Maine, surrounded by family, often elbow deep in delicious lobster while gathered around the picnic table. From this strong memory was born the very first Cousins Maine Lobster food truck. Smart, authentic marketing, and sustainable, delicious ingredients helped turn that one food truck into an overnight sensation.

Lançado originalmente em 1981, O gerente-minuto revolucionou o conceito de liderança, que passou a ser associado à agilidade. O símbolo desse trabalho, a indicação de um minuto no mostrador de um relógio digital, é defendido por Ken Blanchard e Spencer Johnson para recordar que devemos reservar um minuto do nosso dia para olhar às feições das pessoas que gerenciamos. Só assim iremos nos conscientizar de que elas são nossos bens mais importantes. São elas que podem trazer um melhor desempenho e mais produtividade para a empresa, especialmente em momentos de adversidade.

世界の経営学の英知はこの1冊で完璧に得られる。ビジネスパーソンが考え抜くための羅針盤はここに

For many women in their 20s and 30s, the greatest professional hurdle they'll need to overcome has little to do with their work life. The most focused, confident, and ambitious women can find themselves derailed by a tiny little thing: a new baby. While more workplaces are espousing family-friendly cultures, women are still subject to a "parenting penalty", and high-profile conflicts between parenting and the workplace are all over the news, from the controversy over companies covering the costs of egg freezing to the debate over parental leave and child care inspired by Mark Zuckerberg's two-month paternity leave.

Sentir-se confuso, atarefado e desencorajado se tornou o novo "normal" nos dias atuais. Talvez você até se pergunte: Por que tenho tantos recursos a meu favor e, ainda assim, procrastino tarefas importantes? Por que os meus dias parecem cada vez menos produtivos? Note-se que as questões suscitadas fazem sentido para quem vive "apagando incêndios" de última hora.

Since the 1990s China has been climbing up the ladder of quality, from doing knockoffs to designing its own high-end goods. Xiaomi - its name literally means "little rice" - is landing squarely in this shift in China's economy. But the remarkable rise of Xiaomi from startup to colossus is more than a business story because mobile phones are special. The common desiderata of the global population, mobile phones offer the kind of freedom and connectedness that autocratic countries are terrified of.