Showing results by publisher "Gildan Media, LLC" in Business & Careers

Michael Porter’s groundbreaking ideas on competition and strategy have unfolded over three decades and are spread across a dauntingly long list of publications. Every manager can name individual pieces of his work - competitive advantage, the value chain, five forces - but no one, not even Porter himself, has put the entire puzzle together to reveal it as an integrated whole. This lucid, concise audiobook does just that. This book provides an engaging summary of Porter’s ideas and an invaluable synthesis of this important body of work....

The success of your business depends on the success of your marketing efforts. If you can identify what customers want, need, and can afford - and give it to them - you will achieve outstanding results.This indispensable guide contains 21 powerful marketing ideas you can use immediately.

In The Miracle, Joe helps us unearth the cause behind our deepest unconscious beliefs and shows us how to transform them. He offers several practical, hands-on processes for overcoming counter intentions. He teaches many methods for manifesting what we want to have, do, or be. He teaches us the difference between intentions and inspirations, and how to live an inspired life. He helps us create and live miracles every day. He shows us how we can be enlightened.

Corporate learning and development programs play an undeniable role in successful business endeavors, but only when they're done right. The significant revisions in the third edition of The Six Disciplines of Breakthrough Learning add fresh, timely elements to a resource that has become known globally as a trusted guide for professionals determined to get the most of their companies' training and development programs. 

This book offers practical wisdom on discovering your true purpose, professionally and in life in general, in the form of a business fable by Jon Gordon, the best-selling author of The Energy Bus and Soup. Nobody captures the deeper meaning of business like Jon Gordon, and The Seed is his most searching and significant book yet. Whatever your profession, take this insightful look at the purpose behind work, and plant the seed of inspiration in your life!

It's an axiom of business that great companies grow their revenues and profits year after year. Yet quietly, under the radar, a small number of companies have rejected the pressure of endless growth to focus on more satisfying business goals. Goals like being great at what they do, creating a great place to work, providing great customer service, making great contributions to their communities, and finding great ways to lead their lives. In Small Giants, veteran journalist Bo Burlingham takes us deep inside 14 such remarkable companies.

What would you rather have - conventional success or a high level beyond success? Dan Clark, one of the world’s leading inspirational speakers and leadership trainers, vehemently opposes the conventional wisdom about success. He believes it’s tragic and superficial to build our careers and personal lives around getting more money, bigger houses, cooler toys, and fancier job titles. What’s it all worth in the end? How many outwardly successful people still feel empty inside?

Forget everything you know about motivating others and building a harmonious workplace. If you want to get the best out of people, you must be willing to fight. But that doesn't mean you become a dominator, nor does coddling others work. The best leader you've ever had in your life was a liberator - someone willing to fight for your highest good, even at a personal cost. In this audiobook, global leadership experts Jeremie Kubicek and Steve Cockram explain what made that leader so unique, how to become that person yourself, and how to share the same gift with others.

The subscription business model is hot - from software to music to movies to diet programs, investors and public markets want businesses that create recurring payments from unlimited customers. The old sales and marketing methods can handle attracting new customers for growth; however, only in the last five years has a discipline emerged that views growth in relation to retention, not just sales.

Starting in 1997, Bob Chapman and Barry-Wehmiller pioneered a dramatically different approach to leadership that creates off-the-charts morale, loyalty, creativity, and business performance. The company utterly rejects the idea that employees are simply functions to be moved around, "managed" with carrots and sticks, or discarded at will. Instead Barry-Wehmiller manifests the reality that every single person matters, just like in a family. That's not a cliché on a mission statement; it's the bedrock of the company's success.

Have you ever known that you needed to make a change but felt unable to do anything about it? Have you ever felt like you aren't where you are supposed to be and wondered how the people around you managed to find their purpose in life? After realizing that his well-paying, prestigious job was actually making him miserable, Adam "Smiley" Poswolsky started asking these big questions: How do you actually find meaning in the workplace? How do you find work that makes your heart sing?

We live in a time of vast changes that include accelerating globalization, mounting quantities of information, the growing hegemony of science and technology, and the clash of civilizations. Those changes call for new ways of learning and thinking in school, business, and the professions. Listen as psychologist Howard Gardner defines the cognitive abilities that will command a premium in the years ahead.

The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international best seller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales.

How to Speak Money reveals how the language of money is often a tool to conceal and mislead; he explains hundreds of common economic terms, from GDP to the IMF, amortization to securitization to collateralized debt obligation; and he argues that we all need to speak money lest those who do write the financial rules for themselves.

One Word explains how to simplify your life and business by focusing on just one word for the entire year. The simplicity of choosing one word makes it a catalyst for life change. Clutter and complexity lead to procrastination and paralysis, while simplicity and focus lead to success and clarity. By celebrated authors Dan Britton, Jimmy Page, and Jon Gordon, One Word That Will Change Your Life shows you how to cut through to the core of your intention for the next year.

In business and in life, you must be smart to get ahead. As things shift and change quickly, you need to tap in to your brain - learn how to think smartly - in order to make sure that you maximize your opportunities. In Get Smart!, internationally acclaimed business guru, speaker, author, and productivity expert Brian Tracy has laid the groundwork on how to easily reconfigure your negative thinking patterns and habits and reprogram your brain to achieve its maximum potential.

The audiobook shows you how to apply each idea to the challenges of the modern workplace and combine it with what you discover about yourself as you delve into your own strengths and weaknesses. You'll develop your own ability to see The Big Picture, connect with members of your organization, foster a meaningful and productive work environment, and steer your corporate ship through any challenge. Skills and experience might land you a leadership position... but they don't make you a true leader.

Dr. Joseph Murphy’s classic book The Power of Your Subconscious Mind was first published in 1963 and became an immediate bestseller; it was acclaimed as one of the best self-help guides ever written. Following the success of this work, Dr. Murphy lectured to thousands of people around the world, and millions tuned in to his daily radio program. In his lectures, he pointed out how real people have radically improved their lives by applying specific aspects of his concepts

Jeffrey Cruikshank and Arthur Schultz have written a fascinating biography of one of the 20th century’s most intriguing figures. Albert D. Lasker helped invent “reason why” advertising, market research based on direct-mail advertising, premium coupons, and a host of other industry innovations. He invented and promoted powerful brands. But his impact went far beyond traditional advertising. This is the story of a man who shaped an industry - and changed the way we look at our world.

When pioneering business journalist and Inc. magazine editor at large Bo Burlingham wrote Small Giants, it became an instant classic for its original take on a common business problem - how to handle the pressure to grow. Now Burlingham is back to tackle an even more common problem - how to exit your company well. Sooner or later, all entrepreneurs leave their businesses and all businesses get sold, given away, or liquidated.