Showing results by publisher "University Press Audiobooks" in Business & Careers

Transporting listeners back to a dramatic time in the late 1800s, Dobrow spotlights a trio of men who reshaped our image of the West and earned national fame: John M. Burke of Buffalo Bill's Wild West, Tody Hamilton of the Barnum & Bailey Circus, and Moses P. Handy of the World's Columbian Exposition in Chicago. Drawing on scores of original source materials, Dobrow brings to light the surprisingly sophisticated techniques of these Gilded Age press agents.

Is poverty inevitable? No, says author Paul Godfrey. More than Money shows how organizations can win the fight against poverty and create prosperity for people at the base of the pyramid in the developing and developed world.

The second son of an Austrian emigre, Anthony Drexel (1826-1893) soon established himself as the preeminent financial mind in the Philadelphia currency brokerage his father began in 1838. Shunning publicity, self-promotion, and high-profile public accolades (he declined President Ulysses S. Grant's invitation to become Secretary of the Treasury), Drexel initiated a partnership with J. P. Morgan and his father, Junius, that became the most powerful financial combination of its age.

Hyde investigates how the relatively small corporations struggled in a postwar marketplace increasingly dominated by the giant firms of Ford, General Motors, and Chrysler, which benefited from economies of scale in styling, engineering, tooling, marketing, and sales. He examines the innovations that kept the independents' products distinctive from those of the Big Three and allowed them to survive and sometimes prosper against their larger competitors.

Andy Lazris, MD, is a practicing primary care physician who experiences the effects of Medicare policy on a daily basis. As a result, he believes that the way we care for our elderly has taken a wrong turn and that Medicare is complicit in creating the very problems it seeks to solve. Aging is not a disease to be cured; it is a life stage to be lived. Lazris argues that aggressive treatments cannot change that fact but only get in the way and decrease quality of life.

In Steamboats and the Rise of the Cotton Kingdom Robert Gudmestad examines the wide-ranging influence of steamboats on the southern economy. From carrying cash crops to market, to contributing to slave productivity, increasing the flexibility of labor, and connecting southerners to overlapping orbits of regional, national, and international markets, steamboats not only benefitted slaveholders and northern industries, but also affected cotton production.

Travis Ridout and Michael Franz examine how political advertisements function in various kinds of campaigns and how voters are influenced by them. The authors particularly study where ads are placed, asserting that television advertising will still be relevant despite the growth of advertising on the Internet.

Maxwell Motor was one of the leading automobile producers in the United States during the first quarter of the 20th century, and its cars offered several innovations to buyers of the time. Maxwell's was the first popular car with its engine in front instead of under the body, the first to be designed with three-point suspension and shaft drive, and one of the earliest cars to feature thermo-syphon cooling. Anthony J. Yanik examines the machines, the process, and the men behind Maxwell.

In an immersive and mesmerizing discussion, Cohn considers what makes societies (throughout history) collapse. All Societies Die points us to the historical examples of the Byzantine empire, the collapse of Somalia, the rise of Middle Eastern terrorism, the rise of drug cartels in Latin America, and the French Revolution to explain how societal decline has common features and themes. Cohn takes us on an easily digestible journey through history. While he unveils the past, his message to us about the present is searing.

John R. Deane, Jr. (1919-2013) was born with all the advantages a man needs to succeed in a career in the US Army, and he capitalized on his many opportunities in spectacular fashion. The son of one of George C. Marshall's closest assistants, Deane graduated from West Point with the first class of World War II and served in combat under the dynamic General Terry de la Mesa Allen, Sr.

The figure of an old man poling a skiff toward shore against the evening light engaged Susan Brait to learn about Chesapeake Bay, and it is that image which opens this her book on the oystermen of the Bay and the sapping of their traditional life, and even the bounty of the Bay itself, by the demands of American society. With directness and poetic economy Brait takes the listener into the life of the Bay and into the complex relationships that affect oysters and those who make their living from them.

Surveillance Capitalism in America offers a crucial historical perspective on the intimate relationship between surveillance and capitalism. While surveillance is often associated with governments, today the role of the private sector in the spread of everyday surveillance is the subject of growing public debate. Tech giants like Google and Facebook are fueled by a continuous supply of user data and digital exhaust. Surveillance is not just a side effect of digital capitalism; it is the business model itself.

This critical account of the fair trade movement explores the vast gap between the rhetoric of fair trade and its practical results for poor countries, particularly those of Africa. In the Global North, fair trade often is described as a revolutionary tool for transforming the lives of millions across the globe. The growth in sales for fair trade products has been dramatic in recent years, but most of the benefit has accrued to the already wealthy merchandisers at the top of the value chain rather than to the poor producers at the bottom.

In the aftermath of the 2010 Citizens United decision, it's become commonplace to note the growing political dominance of a small segment of the economic elite. But what exactly are those members of the elite doing with their newfound influence? The One Percent Solution provides an answer to this question for the first time. Gordon Lafer's book is a comprehensive account of legislation promoted by the nation's biggest corporate lobbies across all 50 state legislatures and encompassing a wide range of labor and economic policies.

Is your IT system an asset or a hindrance to your organization's success? More important, can you tell the difference? Unlike other well-recognized professions, information technology is still in its infancy. With this book you will gain an understanding of how IT systems and tools can offer your organization the best chance to succeed.

Vaughn Tan opens up the black box of elite culinary R&D to provide essential insights. Drawing on years of unprecedented access to the best and most influential culinary R&D teams in the world, he reveals how they exemplify what he calls the uncertainty mindset. Such a mindset intentionally incorporates uncertainty into organization design rather than simply trying to reduce risk. It changes how organizations hire, set goals, and motivate team members and leads organizations to work in highly unconventional ways.

Tutoring Matters is the authoritative guide for both the aspiring and seasoned tutor. Using firsthand experiences of over 100 new and experienced college student tutors, the authors offer techniques for handling tutoring anxieties, teaching strategies, and tips for building relationships.

As industry and technology proliferate in modern society, sustainability has jumped to the forefront of contemporary political and environmental discussions. The balance between progress and the Earth's ability to provide for its inhabitants grows increasingly precarious as we attempt to achieve sustainable development.

In 1872 Congress established Yellowstone National Park, and its vast wonders mesmerized early sightseers, including school superintendent William Wallace Wylie. From 1896 to 1905 his Wylie Camping Company fed, sheltered, and guided thousands of Victorian vacationers through relaxed week-long tours. Wylie promised travelers comfort and delicious meals. His clients enjoyed heated sleeping tents, informative outings, and fresh-air bonfires.

Change is never a stepwise or easily prescribed process. Rather, it is messy and complicated, and its outcomes are easily swayed by a host of factors. In this context, leaders need to develop and utilize realistic frameworks for organizational change. They need to implement a holistic change model that defines and justifies the proposed change, and takes account of both the abilities of those who will be asked to lead and carry out the change, and the context in which the change is to occur.