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The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international best seller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales.

A No-Bull Graphic Design podcast that helps frustrated graphic designers crush the social & industry jargon to charge what they're worth, and build badass rewarding creative careers.

Ilya Strebulaev has spent the last two decades at Stanford studying VCs’ counterintuitive approaches to decision-making, and the reasons behind the success and failure of corporate innovation efforts. Alex Dang, a senior leader at McKinsey and Amazon, has seen up close the impact VCs’ thinking and mechanisms can have on a business’ success. Together in The Venture Mindset, they present nine distinct principles that can help anyone looking to transform their business and achieve extraordinary results, no matter the industry.

Hi, I’m Rachel Rodgers: wife, mama, and CEO of an 8-figure business. I’m on a mission to help every woman I meet become a millionaire. I decided to start the Hello Seven Podcast to address one simple question: how can women make more money? On this show I’ll be talking to people just like you who decided they wanted to become millionaires and actually did it. My guests and I will share our stories of how we did it, mistakes we made and the pivotal moment that changed everything. We’ll also be answering your questions, coaching you and giving you a super-sized helping of inspiration to ...

In Decisive, Chip and Dan Heath draw on decades of psychological research to explain why we so often get it very badly wrong - why our supposedly rational brains are frequently tripped up by powerful biases and wishful thinking. At the same time they demonstrate how relatively easy it is to avoid the pitfalls and find the best answers, offering four simple principles that we can all learn and follow. In the process, they show why it is that experts frequently make mistakes.

Aunque se trate de vender el producto de tu compañía o de venderte a ti mismo la idea de comer sano, todo en la vida puede -y debe- ser tratado como una venta. En Vendes o vendes, Grant Cardone revela las técnicas y los acercamientos necesarios para manejar como experto el arte de vender, en cualquier lugar. Aprenderás cómo manejar el rechazo, revertir las situaciones negativas, acortar los ciclos de venta y garantizar tu grandeza. Cardone también te enseñará los puntos esenciales del éxito:

This fully revised third edition of Co-Active Coaching has been updated to reflect the expanded vision of the newly updated Co-Active Model and coaching course curriculum at The Coaches Training Institute, the training organization founded and run by the authors for 20 years. The third edition emphasizes evoking transformational change in the client and extends the use of the Co-Active Model into leadership management and its effectiveness throughout organizations.

What are the underlying handful of fundamentals that haven't changed for over a hundred years? From Harnish's famous "One-Page Strategic Plan" to his concise outline of eight practical actions you can take to strengthen your culture, this book is a compilation of best practices adapted from some of the best-run firms on the planet. Included is an instructive chapter co-authored by Rich Russakoff, revealing winning tactics to get banks to finance your business.

From family and friends, to romantic partners, professional interactions, and community connections, relationships are an integral part of life. Just as our heart pumps blood throughout our physical bodies to keep us alive, relationships are the lifeblood that helps keep our social and emotional worlds going. Despite the importance of relationships, many of us struggle when it comes to creating healthy and meaningful ones. We are incredibly advanced in science, technology, and medicine – yet when it comes to getting along with others we struggle.

Build With Rob is a show about building amazing companies while building an amazing life. Whether you’re a seasoned or aspiring entrepreneur, climbing the corporate ladder, or seeking to live an optimized, balanced life, Rob Dyrdek’s advice will help propel you toward your goals. Rob Dyrdek builds & invests in startups, takes them to multi-million dollar exits, and shares lessons along the way. His one-of-a-kind venture creation studio, Dyrdek Machine, is a company that builds companies by systematically fusing art, science and magic to manufacture amazing through a process called The ...

“Coaches rely far too much on asking open-ended questions,” says Marcia Reynolds. But questions only seek answers — inquiry provides insight. When, instead of just questions, clients hear their thoughts, opinions, and beliefs spoken by someone else, it prompts them to critically consider how their thinking affects their goals. Reynolds cites the latest brain science to show why reflective inquiry works and provides techniques, tips, and structures for creating breakthrough conversations.

Providing thought provoking information and resources for Ranchers that have a desire to be Responsible, Adaptive, and Profitable. From cows, to land, to people, and technology... issues every ranch deals with. Hosted by Justin Mills, a 4th generation Wyoming Rancher. A production of Working Ranch Magazine.

Positive leaders are able to dramatically expand their people’s - and their own - capacity for excellence. And they accomplish this without enormous expenditures or huge heroic gestures. The authors show that, like the butterfly in Brazil whose flapping wings create a typhoon in Texas, you can create profound positive change in your organization through simple actions and attitude shifts.

Alexander, Hannibal, Caesar: Each was a master of war. Each had to look beyond the battlefield to decide whom to fight and why; to know what victory was and when to end the war; to determine how to bring stability to the lands he conquered. Alexander, Hannibal, and Caesar had to be not only generals but statesmen. And yet each was a battlefield commander, a strategist, a leader of men - in short, a warrior.

In this audiobook we will be reviewing over 400 questions. All questions are based on the PMBOK Guide 6th Edition. Just like the actual PMP exam, 90 percent of the questions are scenarios and 10 percent are knowledge base. Knowledge-base questions will identify how well you have remembered the PMBOK terms and processes. Scenario based questions will test your ability to apply the many different terms and processes in a real-life situation.

Para cambiar la mente es importante transformar los corazones. Las últimas investigaciones demuestran que apelar a las emociones puede fortalecer y afianzar tu autoridad como líder. Escrito por reputados especialistas de la Harvard Business Review en temas de inteligencia emocional en el entorno profesional, el libro ofrece estrategias generales para desarrollar la capacidad de influencia, así como pequeñas tácticas para persuadir a los demás.

¿Sabes en qué inviertes tu tiempo y energía? Descubre lo que es verdaderamente esencial y obtén los mejores resultados. Esencial no se trata de hacer más cosas en menos tiempo. Se trata de obtener sólo cosas bien hechas. No es una estrategia de gestión del tiempo, o una técnica de productividad. Es una disciplina sistemática para discernir lo que es absolutamente esencial y eliminar todo lo que no es, para que podamos enfocarnos en lo que realmente importa.

The world is changing drastically before our eyes - will you be prepared for what comes next? A groundbreaking analysis from one of the world's foremost experts on global trends, including analysis on how COVID-19 will amplify and accelerate each of these changes. By 2030: there will be more grandparents than grandchildren; the middle class in Asia and Sub-Saharan Africa will outnumber the US and Europe combined; the global economy will be driven by the non-Western consumer for the first time in modern history; and much more....

Forget everything you know about motivating others and building a harmonious workplace. If you want to get the best out of people, you must be willing to fight. But that doesn't mean you become a dominator, nor does coddling others work. The best leader you've ever had in your life was a liberator - someone willing to fight for your highest good, even at a personal cost. In this audiobook, global leadership experts Jeremie Kubicek and Steve Cockram explain what made that leader so unique, how to become that person yourself, and how to share the same gift with others.

The audio that shows how to get the job done and deliver results...whether you're running an entire company or in your first management job. Larry Bossidy and Ram Charan, who Jack Welch calls "a great practitioner and an insightful theorist," collaborate on a "compelling business story of 'how to get it done.'"