Mostrando títulos en Marketing y Ventas

Dan Kennedy and Parthiv Shah leverage their extensive marketing expertise to teach you proven, no-nonsense strategies for achieving successful marketing automation. This exceptional addition to the No B. S. series is essential for anyone aiming to harness software and cutting-edge technology to elevate their marketing efforts.

In a world where content is everywhere, consumer attention is a valuable commodity. Every marketer, creator, and communication professional is vying to get eyes on their brand. But the old marketing techniques aren’t cutting it to get the attention you require to grow your business. If this sounds familiar, you need to shake up your process and start earning the attention you’re asking for. In Earn It, entrepreneur and innovator Steve Pratt delivers his forward-thinking approach with passion and humour to help you see why your marketing strategy needs to be as unique as your business.

In Real Estate Prospecting: Create a Million-Dollar Life Through Relationships, Online Leads, Technology, and Social Media, founder, consultant, and real estate team leader Tristan Ahumada delivers a comprehensive discussion of the resources and strategies available to rookie and experienced agents who wish to succeed at the highest levels of the industry.

Sell your tech (without getting technical). B2B tech marketing is confusing buyers with technical jargon and drowning them in meaningless buzzwords that leave them overwhelmed (and not all that interested in buying). When everyone’s using the same tired lingo, how do you cut through the noise and show buyers your value? You get punchy. In Make It Punchy, tech messaging expert Emma Stratton explains how and why you need to leave all the jargon behind. How to get real with buyers about why your technology matters to them.

Why is Miami… Miami? What does the heartbreaking fate of the cheetah tell us about the way we raise our children? Why do Ivy League schools care so much about sports? What is the Magic Third, and what does it mean for racial harmony? In this provocative new work, Malcolm Gladwell returns to the subject of social epidemics and tipping points, this time with the aim of explaining the dark side of contagious phenomena. Through a series of gripping stories, Gladwell traces the rise of a new and troubling form of social engineering

If you're looking to start, scale, or grow a digital business where clients act like your boss, and you see more of your office chair than your family... There are plenty of other agency models that will help you do that. If you want a business where clients are your partners and you're only needed for a few hours a day because AI does all the delivery for you...The Instant AI Agency is worth your attention. Whilst most people help businesses make more sales by adding more complexity, more staff members and more expensive overheads - We do the opposite.

Now You Know will transform the way you think about sales. Are you a sales achiever? Do you sometimes feel like you haven’t quite “figured it out”? Are you performing at the highest levels in your personal and professional life? If not, get ready, because Now You Know is an audiobook that will move you from an average salesperson, to a top 5% influential sales master!

In this program on overcoming sales objections, developed by Zig Ziglar and Bryan Flanagan, you will learn how to increase your credibility while overcoming objections and selling more product. Selling is a process and so is managing objections. You will learn a four-part formula for managing objections in an effective and credible manner. Learn from the pros, using examples and exercises.

Sales professionals have developed distinct behavioral patterns - patterns of responding and reacting. Understanding your behavioral style allows you to understand yourself and your prospect. This module, designed by Zig Ziglar and Bryan Flanagan, will help you identify your selling style, your strengths, your selling tendencies, and your areas for improvement.

In today's business climate, transacting eCommerce on the Internet represents the fastest growing marketplace in the world - but few people really understand how to make it sing! Harness the online money making potential of your business with trade secrets from this acclaimed industry insider, veteran of more than 150 marketing campaigns in the corporate Big Leagues.

Subjects include sales and income through word of mouth, the "Golden Rule" of business networking, how to confidently work a crowd, and winning over any new prospect and referral.

The methods contained within this book are so simple, so instantaneous, and so effective, it’s as if they work by magic. If you implement even one tactic in this book, you’ll see the change in your prospects' demeanor. And you’ll know the $100M Offers method worked when you start hearing, “What do I need to do to move forward?” before you even ask for the sale.

Coauthored by Michael Port (mastermind behind the original Book Yourself Solid business techniques) and Matthew Kimberley (successful business consultant), Book Yourself Solid for Coaches and Consultants covers the issues unique to the world of coaching. By attracting clients who are in alignment with your vision, you can create a successful business that also helps you achieve your long-term goals.

A recent Harvard Study discovered that only 6% of all sales are determined by price alone. That means if a prospect says, "No, it's too expensive," all that really means is that you haven't given them enough reasons to buy. Remember, millions of people spend billions of dollars on expensive things every year. There's no reason why you shouldn't be able to sell your product to get a piece of the action! People every day spend hundreds more on items that they could easily buy at a fraction of the cost.

Selling is a process, not an event! Sales people oftentimes experience frustration because they expect the end of the process while in the middle of the process. Guess what? Your prospects feel the same frustration as you. The reason is because prospects are also involved in the selling process. You must know where you are in the process as well as where the prospect is.

Subjects include subtle principles of persuasion, selecting powerful and memorable language, appropriate responses to buyer concerns, and how to structure your key message.

How Can Make ‘Em Beg to Buy Help Me? If you’re trying to go broke, try to change people’s beliefs and sell them stuff. BUT... If you’re trying to get rich, PRE-SELL your stuff, shine insight where they haven’t looked and change people’s focus. Where the light of insight goes, focus follows. When focus changes, thoughts change (on their own).When thought changes, behavior changes. Then they credit you - forever! And all you did was give them a new place to look. I got rich by PRE-SELLING stuff.

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

Cold calls are the key to any successful sales campaign. They are the starting point of the sales cycle but do you really understand what is going on in the minds of your prospects? Is cold calling actually dead with the advent of social media marketing? Certainly, digital marketing methods have changed how prospects are found and validated but the basic process of a cold call is still valid, although it has changed. It is important to understand the buying decision process and the myths around cold calling. You need to understand the psychology of colds call as they relate to the sales ...

This book contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200 million per year in less than a decade. Want to know the biggest difference between those two time periods? How many leads I was getting.