Showing titles in Marketing & Sales

Master the evergreen traffic strategies to fill your website and funnels with your dream customers in this timeless work from the $100 million entrepreneur and cofounder of the software company ClickFunnels.

What makes the world's most successful individuals so good at their jobs? What do they do that others don't? The Connectors answers those questions with the kind of straightforward wisdom that business strategists so often overlook. Forget marketing tactics or business school best practices. Those are handy, but it's really people - and the relationships you build with them - that form the cornerstone of long-term success, sales growth, and excellence.

The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international best seller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales.

Data Driven is a uniquely practical guide to increasing sales success using the power of data analytics. Written by one of the world's leading authorities on the topic, this book shows you how to transform the corporate sales function by leveraging big data into better decision making, more informed strategy, and increased effectiveness throughout the organization. This book tells the story of a newly hired sales chief under intense pressure to deliver higher performance from her team and how data analytics becomes the ultimate driver behind the sales function turnaround.

 What Retirees Want presents the culmination of 30 years of research by world-famous "Age Wave" expert Ken Dychtwald, PhD, and author and consultant Robert Morison. This entertaining, thought-provoking, and wide-ranging book explains how individuals, businesses, nonprofits, and governments can best prepare for a new era - where the needs and demands of the "Third Age" will set the lifestyle, health, social, marketplace, and political priorities of generations to come. 

A manifesto of business practices for those who sell ideas and advice, The Win Without Pitching Manifesto lays out 12 steps - in the form of proclamations - that owners of creative businesses can take to distance themselves from their competition, regain the high ground in their client relationships and learn to win business without first parting with their thinking or writing lengthy proposals. The 12 proclamations were written to inspire owners of independent creative businesses to rethink how their services are bought and sold.

You keep being told to do more complex, more aggressive, and more expensive marketing. Chasing the latest bright, shiny object is exhausting. Increased efforts keep leading to disappointment. The overwhelm for entrepreneurs, marketers, and business leaders is real. There's a better way.

Are you seeking a game-changing guide to turn your passion into profit through creating custom products? Look no further! "50 Ways to Make Money with Custom Products in 50 Minutes" is your ticket to mastering the art of print-on-demand and making serious bank online. Dive into this comprehensive handbook filled with real-deal strategies, step-by-step guidance, and insider tips that not only teach you the ropes but also help you ace the game. Want to learn step-by-step how to master print-on-demand? This book breaks it down like your savvy best friend giving you the lowdown over a coffee. It...

What if you really could make more money than you knew what to do with? What if you were able to lose the fear of rejection, and prospecting became more fun? Picture a lifestyle where you were always the top producer in your office or at your company. Think for a moment about just how good it would feel to always be getting recognized for the top spot, having trophies and plaques hanging all around your office and the respect and admiration of your colleagues.

The best strategic negotiators take advantage of self-esteem or self-image issues they uncover in their negotiating partners. These professionals have mastered more than the tactics. They have mastered the inner game of negotiating. You can, too.

Take control of your future and make the leap from employee to entrepreneur with this enterprising guide. From drafting a business plan to managing costs, you'll profit from expert advice and real-world examples that cover every aspect of building your own business.

Unlock the secrets to skyrocketing your real estate career with The Psychology of Influence in Real Estate: Ethical Strategies for High-Impact Sales Success. This groundbreaking guide combines cutting-edge psychological insights with ethical influence techniques to help real estate professionals like you excel in a competitive market. What You'll Learn: The Power of Ethical Influence: Discover how to use ethical influence strategies to build lasting client relationships and drive impressive sales results. Understanding Buyer Behavior: Learn to identify and leverage psychological triggers ...

In today's highly competitive global marketplace, businesses have to do more than just advertise their products. By taking advantage of the accountable advertising model that direct response has to offer, you can improve your bottom line, build brands, and develop lasting relationships with legions of satisfied customers. In Buy Now, Rick Cesari reveals 25 years' worth of insights and methods, enabling you to make the most of direct response marketing in your business toolkit.

In an impatient world of infobesity, people don't want more information - they want to be intrigued and they want to be intrigued fast. After all, goldfish have longer attention spans than humans - nine seconds to our eight. So, right now, people want to know, "How is this relevant and useful to me? Why are you worth my valuable time, mind, and dime?" Bestselling author and ace communication strategist Sam Horn reveals her "secret sauce" for truly connecting with people - whether it's one or one million.

Building trust is your single greatest opportunity to create competitive advantage. With new data at its core, The Four Factors of Trust gives you practical guidance to measure and build trust in the relationships that matter the most—with your customers, workforce, and partners.

Sales Enablement is the essential guide to boosting revenue through smarter selling. A thorough, practical introduction to sales enablement best practices, this book provides step-by-step approaches for implementation alongside expert advice. In clarifying the sales enablement space and defining its practices, this invaluable guidance covers training, content, and coaching using a holistic approach that ensures optimal implementation with measureable results.

If you're looking to start, scale, or grow a digital business where clients act like your boss, and you see more of your office chair than your family... There are plenty of other agency models that will help you do that. If you want a business where clients are your partners and you're only needed for a few hours a day because AI does all the delivery for you...The Instant AI Agency is worth your attention. Whilst most people help businesses make more sales by adding more complexity, more staff members and more expensive overheads - We do the opposite.

In The Pricing Model Revolution: How Pricing Will Change the Way We Sell and Buy On and Offline, world renowned pricing expert Danilo Zattais delivers an essential and engaging blueprint to building an enduring competitive advantage with insightful pricing models. In the book, you'll learn to identify the best monetization approaches for your products and how to execute the one that makes the most sense for your business. From freemium to subscription, pay-per-use, and even neuropricing, the author discusses every available option and shows you how to choose.

Until you harness the power of your own purposeful intention as a sales leader, your people will never deliver on their full potential. The Intentional Sales Manager shows how to launch, and sustain, the all-important process of personal and organizational transformation that drives the most successful sales teams.

Although the balance sheet may not even put a value on it, a company's brand or its portfolio of brands is in many cases its most valuable asset, accounting for as much as 70% of a firm's market value in some cases. This book argues that because of this and because of the power of not-for-profit brands like Oxfam, all organisations should make the brand their central organising principle, guiding every action and decision.