Mostrando títulos en Ventas y Comercialización

Jugar para ganar describe el enfoque estratégico que A. G. Lafley, en estrecha colaboración con el asesor Roger L. Martin, empleó para duplicar las ventas de Procter & Gamble, cuadruplicar sus ganancias y aumentar su valor de mercado en más de cien mil millones de dólares entre 2000 y 2009. Los líderes de cualquier tipo de organización pueden encontrar aquí una guía eficaz sobre cómo orientar las acciones cotidianas hacia objetivos estratégicos, construidos alrededor de los elementos esenciales, que determinan el éxito de todo negocio: dónde jugar y cómo ganar.

Richard Fenton and Andrea Waltz have been encouraging, coaching, and teaching people to intentionally go for no to get to “yes” for over two decades. Finally, in this long-awaited follow-up to their ground-breaking first book, they examine exactly what should happen when it comes to hearing “no” in sales.

Anyone can set aside 15 minutes a day to start building their financial freedom. How can we do this? With hyper-efficient ninja tricks, shortcuts, and focus on the activities that will pay off now. Learn how to make invitations and appointments in seconds, with no rejection. Get immediate decisions from our prospects without long, boring sales presentations. Instead of chasing people, plant seeds so they will come to us.

Required listening for any organization that interacts with the public - ranging from independent consultants to established large corporations and small businesses to new start-ups and nonprofits - The New Rules of Sales and Service is the essential guidebook for anyone attempting to navigate the exciting and evolving digital landscape. 

Have you discovered the power of the one-call close? Sell It Today, Sell It Now, an audio seminar by sales champion Tom Hopkins, is a supplemental training program that compliments the Sell It Today, Sell It Now book. This audio program, along with the accompanying workbook, is your ultimate reference guide to planning and perfecting the art of the one-call close.

Learn sales from the best in the business! Now you can join the millions of salespeople who have followed Stephan Schiffman's advice and watch your performance soar. Schiffman lets you in on the industry's best-kept secrets.

A Wall Street Journal best seller! There is a major difference between being a salesperson in business and being in business as a salesperson. Being successful in sales has a lot to do with what's on the inside of a person, and the person's ability to establish and foster loyal relationships.

Pricing mastery made easy. A must-listen for entrepreneurs seeking to determine what their customers value and set prices they want by understanding the truth about pricing—it isn't about the price. Everything that happens before the price matters much more than the price itself. Have happier clients, boost your profits, and confidently master the pricing game with this comprehensive guide.

You can’t sell without listening to your customers—and yourself. In Listen to Sell, sales coaches Mike Esterday and Derek Roberts draw on their decades of industry experience to reveal the conversations, mindset, and skillset needed to amplify your sales confidence and bring purpose back to your customer relationships. With self-analysis exercises and customized strategies, you’ll learn how your mindset—which encompasses your attitude, what you believe about yourself, and the confidence you have to succeed—is the foundation of top sales performance.

Sales have changed in the last 30 years. Gone are the days of manipulative and pushy salespeople who rely on charm to get sales. Selling from the Heart is the new economy, where relationships matter and old-school techniques just don’t work anymore. Relationships are what will fuel your sales funnel and allow you to reach your sales goals. Social media is a great place to develop those relationships that lead to sales. Larry Levine will teach you how to do in a natural way and how not to only be yourself, but your best self and succeed!

The Robert Collier Letter Book is by far the top book on writing sales letters. But it goes beyond that. As every great copywriter knows, these techniques are directly transferable to the Internet, whether through web copy or email or whatever. This book earned Robert Collier the distinction of being one of the greatest marketing minds in history. Robert Collier's sales letters were successful because he wrote to his audience's needs.

In How to Sell Like a Drug Dealer, step into the intriguing world of underground transactions and discover 21 captivating strategies that will transform your sales approach. Inspired by stories and insights from the shadows, this book offers a fresh perspective on effective selling techniques that can be adapted to the legitimate business world.

As an ADHD child with dyslexia, Tom Stern felt unable to live up to the great expectations set by his very successful grandfather and father; as a result, he suffered from extreme anxiety. Over time, he developed a methodology that increased his confidence and enabled him to achieve success in the entertainment industry, later founding an executive search firm that has sustained excellence for more than a quarter century. It is Tom's goal to help others achieve success in sales and realize their dreams by overcoming their fears as well.

Do you need to find people and set appointments to be successful in sales, relationships, and life? Are you stuck? This book will get you going - prospecting and setting appointments with confidence and commitment. Barry Andruschak was an ineffective, introverted newcomer to sales until he discovered the techniques in Prospecting and Setting Appointments Made Easy and built a remarkably successful career.

ChatGPT Mastery: 12 Books in 1 is a comprehensive guide that encapsulates the breadth and depth of using ChatGPT across a range of professional contexts. This book empowers you with the knowledge to unlock the capabilities of ChatGPT, providing an unmatched competitive edge in your field.

Want to know the secret to putting more cash in your bank account? Take any two salespeople from the same company. Even if both are nearly identical in training, motivation, and initiative, it can almost always be predicted which one will sell more and make more money. All things nearly equal, the salesperson who knows more closes and how to read buying signs (and knows when to deliver them) wins the business virtually every time. Period.

In the new economy, only a select few will gain and keep membership in the elite sales fraternity enjoying the top incomes, the greatest security, the most independence and power, and the highest status. And, who better to show you how to get in than millionaire-maker Dan Kennedy.

The core skill of successful entrepreneurship is the ability to sell the product or service in sufficient quantities to earn a profit. Let Brian Tracy, world-renowned international speaker, consultant, and best-selling author show you the most effective way.

Selling insurance can be a lucrative career, but few people really make it. Jessi Park is one of them. In just four years, she went from scraping by on unemployment to a top sales agent to opening her own agency. But her journey to success wasn't an easy one. If you're looking for a truthful guide to the industry, you've found it. This book honestly explains how she got to the top and all of the lessons that she's learned along the way.

In this high-energy, captivating program, legendary speaker/trainer Grant Cardone will teach you how to gain more attention, pump up your attitude, expand your goals, overcome objections, and sell more effectively than ever before. You’ll walk away from this seminar with a new, bolder approach towards success and the motivation you’ll need to bring your big new goals into reality. It’s time to stop competing and start dominating your market.