Showing results by publisher "Penguin Audio" in Computers & Technology

Most kids get their first smartphone at the same time that they're experiencing major developmental changes. Making mistakes has always been a part of growing up, but how do parents help their kids navigate childhood and adolescence at a time when social media has the potential to magnify the consequences of those mistakes? Rather than spend all their time worrying about the worst-case scenario, listeners get a bigger-picture understanding of their kids' digital landscape.

While most books and press focus on the more sensational moments of creation and conclusion, The Messy Middle argues that the real key to success is how you navigate the ups and downs after initial investment is secured. It will give you all the insights you need to build and optimise your team, improve your product and develop your own capacity to lead. Building on seven years of meticulous research with entrepreneurs, small agencies, start-ups and billion-dollar companies, Scott Belsky offers indispensable lessons on how to endure and thrive in the long term.

In the past two decades, GMOs have come to dominate the American diet. Advocates hail them as the future of food, an enhanced method of crop breeding that can help feed an ever-increasing global population and adapt to a rapidly changing environment. Critics, meanwhile, call for their banishment, insisting GMOs were designed by overeager scientists and greedy corporations to bolster an industrial food system that forces us to rely on cheap, unhealthy, processed food so they can turn an easy profit.

In this groundbreaking book, acclaimed media scholar and technology author Douglas Rushkoff calls on us to abandon the monopolist, winner-takes-all values we are unwittingly embedding into the digital economy and to embrace the more distributed possibilities of these platforms. He shows how we can optimize every aspect of the economy - from central currency and debt to corporations and labor - to create sustainable prosperity for business and people alike.

Over the last decade, Azeem Azhar - writer, technologist and creator of the Exponential View platform - has become our leading thinker on how technology is transforming business, politics and society. Now, Azhar offers a holistic way to think about the effects of new tech. Our society, Azhar argues, is afflicted by an 'exponential gap' - the gulf between the growing pace of technological change, and our institutions' struggle to keep up.

Bina Venkataraman sees the way forward. A journalist and former adviser in the Obama White House, she helped communities and businesses prepare for climate change, and she learned firsthand why people don’t think ahead - and what can be done to change that. In The Optimist’s Telescope, she draws from stories she has reported around the world and new research in biology, psychology, and economics to explain how we can make decisions that benefit us over time.

A Wharton professor and tech entrepreneur examines how algorithms and artificial intelligence are starting to run every aspect of our lives and how we can shape the way they impact us.

If you can't trust those in charge, who can you trust? From government to business, banks to media, trust in institutions is at an all-time low, leading to a worldwide upsurge of anti-establishment movements. But this isn't the age of distrust - far from it. In this revolutionary book, world-renowned trust expert Rachel Botsman reveals that we are at the tipping point of one of the biggest social transformations in human history. Millions exchange cryptocurrency online, or get in the cars of unknown Uber drivers. This is the age of distributed trust.

The founder and executive chairman of the World Economic Forum on how the impending technological revolution will change our lives. We are on the brink of the Fourth Industrial Revolution. And this one will be unlike any other in human history. Characterized by new technologies fusing the physical, digital and biological worlds, the Fourth Industrial Revolution will impact all disciplines, economies and industries - and it will do so at an unprecedented rate.

Welcome to the age of the algorithm, the story of a not-too-distant future where machines rule supreme, making important decisions - in health care, transport, finance, security, what we watch, where we go, even whom we send to prison. So how much should we rely on them? What kind of future do we want? Hannah Fry takes us on a tour of the good, the bad and the downright ugly of the algorithms that surround us.

We are living through a revolution in artificial intelligence that is not slowing down. This major shift is based on simple mathematics, some of which goes back centuries: linear algebra and calculus, the stuff of eighteenth-century mathematics. Indeed by the mid-1850s, a lot of the groundwork was all done. In this enlightening book, Anil Ananthaswamy explains the fundamental maths behind AI, which suggests that the basics of natural and artificial intelligence might follow the same mathematical rules.

Caitlin Shetterly discovered the importance of GMOs the hard way. Shortly after she learned that her son had an alarming sensitivity to GMO corn, she was told that she had the same condition, and her family's daily existence changed forever. An expansion of Shetterly's viral Elle article "The Bad Seed", Modified delves deep into the heart of the matter - from the cornfields of Nebraska to the beekeeping conventions in Brussels - to shine a light on the people, the science, and the corporations behind the food we serve ourselves and our families every day.

The Gene is the story of one of the most powerful and dangerous ideas in our history, from best-selling, prize-winning author Siddhartha Mukherjee. Spanning the globe and several centuries, The Gene is the story of the quest to decipher the master code that makes and defines humans, that governs our form and function. The story of the gene begins in an obscure Augustinian abbey in Moravia in 1856, where a monk stumbles on the idea of a 'unit of heredity'.

What will the world of tomorrow be like? How does progress happen? And why don't we have a lunar colony already? In this witty and entertaining audiobook, Kelly and Zach Weinersmith give us a snapshot of the transformative technologies that are coming next - from robot swarms to nuclear fusion powered toasters - and explain how they will change our world in astonishing ways. By weaving together their own research and interviews with pioneering scientists, the Weinersmiths investigate why these innovations are needed and how they would work.

Until very recently, most languages had no words for numbers greater than five - anything from six to infinity was known as 'lots'. While the numbers in our world have become increasingly complex, our brains are stuck in the past. Yet the ability to communicate and understand numbers has never mattered more. So how can we more effectively translate numbers and stats so that the data comes alive? In Making Numbers Count, Chip Heath and Karla Starr argue that understanding numbers is essential - but humans aren't built to understand them.

In 1962, Stephanie 'Steve' Shirley created a software company when the concept of software barely existed. Freelance Programmers employed women to work on complex projects such as Concorde's black box recorder from the comfort of their own homes. Shirley empowered a generation of women in technology, giving them unheard of freedom to choose their own hours and manage their own workloads. The business thrived, and Shirley gradually transferred ownership to her staff, creating 70 millionaires in the process.

Cellphones have become a fact of life, with children as young as eight (yes, eight!) getting their very own “devices.” Such boundless access means our kids are in nearly constant contact with technology that was designed specifically for adults. And they’re doing so without any type of road map. Enter First Phone: the essential audiobook that apprehensive parents can confidently hand to their kids to listen to as they begin their journey into the digital world.

‘It didn’t matter that they were now three miles beyond their target site, that communications were dropping out and that they were running low on fuel. All that mattered to Neil as he searched for a safe spot to land was that boulders littered the surface below. “Thirty seconds,” called mission control. In truth, the flight controllers were now no more than spectators, just like everybody else. No more needed to be said. It was down to Armstrong

A leading behavioral economist shows how businesses can improve consumer thinking and decision-making on screens. The typical American office worker now spends the majority of his or her waking hours staring at a screen. In the 21st century, every business is a digital business, which is why it's so critical to understand how we think and behave online. Acclaimed behavioral economist Shlomo Benartzi reveals a toolkit of interventions for the digital age. Using provocative case-studies and engaging exercises, Benartzi shows how businesses can update their nudges to help consumers make better decisions on screens.

Renowned space historian John Logsdon traces the greatest moments in human spaceflight by weaving together essential, fascinating documents from NASA's history with his expert narrative guidance. Beginning with rocket genius Wernher von Braun's vision for voyaging to Mars and closing with Elon Musk's contemporary plan to get there, this volume traces major events like the founding of NASA, the first American astronauts in space, the Apollo moon landings, the Challenger disaster, the daring Hubble Telescope repairs, and more.