Mostrando títulos en Redacción y Editorial

When you apply the StoryBrand framework your brand will stand out. Developing that framework to clarify your message and grow your business is about to get a whole lot simpler. . .

Brevity is confidence. Length is fear. This is the guiding principle of Smart Brevity, a communication formula built by Axios journalists to prioritize essential news and information, explain its impact and deliver it in a concise and visual format. Now, the co-founders of Axios have created an essential guide for communicating effectively and efficiently using Smart Brevity—think Strunk and White’s Elements of Style for the digital age.

Whether using magic as flavor or as an essential piece of plot, this book will guide fantasy authors, from new to experienced, through the delicate layers of creating, utilizing, and mastering magic systems. With workshops, work pages, and reference materials included, this succinct one-and-done guide to crafting the magical elements of the fantasy genre is a must-have for speculative fiction authors.

From the author of dozens of #1 New York Times bestsellers and the creator of many unforgettable movies comes a vivid, intelligent, and nostalgic journey through three decades of horror as experienced through the eyes of the most popular writer in the genre. In 1981, years before he sat down to tackle On Writing, Stephen King decided to address the topic of what makes horror horrifying and what makes terror terrifying.

You’ve thought about self-publishing, but is it the right path for you? Find answers, insights, and pro tips in Self-Publishing: The Ins & Outs of Going Indie. Written by Judy Penz Sheluk, bestselling author of Finding Your Path to Publication and multiple mystery novels, this must-have reference book covers the nuts and bolts of self-publishing from business basics and publishing platforms to post-publication sales and marketing strategies.

“Long live the King” hailed Entertainment Weekly upon publication of Stephen King’s On Writing. Part memoir, part master class by one of the bestselling authors of all time, this superb volume is a revealing and practical view of the writer’s craft, comprising the basic tools of the trade every writer must have. King’s advice is grounded in his vivid memories from childhood through his emergence as a writer, from his struggling early career to his widely reported, near-fatal accident in 1999—and how the inextricable link between writing and living spurred his recovery.

Sell your tech (without getting technical). B2B tech marketing is confusing buyers with technical jargon and drowning them in meaningless buzzwords that leave them overwhelmed (and not all that interested in buying). When everyone’s using the same tired lingo, how do you cut through the noise and show buyers your value? You get punchy. In Make It Punchy, tech messaging expert Emma Stratton explains how and why you need to leave all the jargon behind. How to get real with buyers about why your technology matters to them.

Writing guides are often full of 'tips' and 'tricks' either too broad to be useful, so specific they don't apply, or frustratingly vague. The On Writing and Worldbuilding series is here to change that. Volume III covers a whole new array of topics with applicable, clear, and practical discussions, be it writing character descriptions, compelling dialogue, or worldbuilding cities and towns. While written with an edge for science fiction and fantasy, the help found in this book applies to all genres. Volume III stands entirely independent of the first two volumes with entirely new discussions.

For anyone who's trying to make sense of their life, who wants to get unstuck from the patterns that hold them back, hear this incredible news: everything you need for the freedom you want is entirely within reach. This practice and pathway is free, it's readily available every day of your life, it takes just minutes of your time, and anyone can do it.

Nonfiction Alchemy will show you how to write, publish, and market your book—without resorting to AI writing tools, wasting time and resources pursuing traditional publishing (only to be ignored or rejected), or attending nausea-inducing signing tables at your local bookstore.

If you like to write—whether it's a pastime, a passion, or a profession—you've probably found yourself reading something brilliant and thinking, "I could never do this! I might as well give up." But if there's one thing every great author has in common, it's this: they've all written some hot garbage. Revisionaries takes you on an engrossing tour through the discarded drafts, false starts, and abandoned projects of influential writers. In the process, it dismantles some of our most deeply held—and most suffocating—ideas about what it takes to produce great creative work.

Most people think the way to write a best seller is to have a lot of talent and even more luck. As you will learn, there is a recipe for success, and luck may be the least important ingredient in creating a best seller. No one has cracked the code better than James Scott Bell. A best-selling author himself, and the author of the number-one best seller for writers, Plot & Structure, Mr. Bell has been teaching the principles of best-selling fiction for over 20 years, principles that apply to any genre or style.

How do master storytellers compel us? There have been many attempts to understand what makes a good story, but few have used a scientific approach. In The Science of Storytelling, Will Storr applies dazzling psychological research and cutting-edge neuroscience to our myths and archetypes to show how we can tell better stories, revealing, among other things, how storytellers - and also our brains - create worlds by being attuned to moments of unexpected change.

For a quarter century, more than a million readers and listeners—scribes and scribblers of all ages and abilities—have been inspired by Anne Lamott’s hilarious, big-hearted, homespun advice. Advice that begins with the simple words of wisdom passed down from Anne’s father—also a writer—in the iconic passage that gives the book its title.

Beginning with the story of a simple burglary at Democratic headquarters and then continuing with headline after headline, Bernstein and Woodward kept the tale of conspiracy and the trail of dirty tricks coming - delivering the stunning revelations and pieces in the Watergate puzzle that brought about Nixon's scandalous downfall. Their explosive reports won a Pulitzer Prize for The Washington Post and toppled the president. This is the book that changed America.

Novelist Jessica Brody presents a comprehensive story-structure guide for novelists that applies the famed Save the Cat! screenwriting methodology to the world of novel writing. Revealing the 15 "beats" (plot points) that comprise a successful story - from the opening image to the finale - this audiobook lays out the 10 story genres ("Monster in the House"; "Whydunit"; "Dude with a Problem") alongside quirky, original insights ("Save the Cat"; "Shard of Glass") to help novelists craft a plot that will captivate - and a novel that will sell.

In 1967, by accident, Melba Tolliver was the first Black American to anchor network news. Going on to report and anchor for WABC-TV Eyewitness News, WNBC, and News 12 Long Island, Tolliver became known for her human-interest stories starring everyday people—but she also covered celebrities, musicians and politicians, from Stevie Wonder to Robert Kennedy. Packed with telling detail, Accidental Anchorwoman fills in the backstory of a life that has deeply influenced modern journalism.

This expanded audio collection presents William Zinsser's On Writing Well, the classic teaching book that has sold more than 1 million copies, together with a new 90-minute section that tells you how to write a memoir.

Whether or not one has lived an exceptional or dramatic life, we inherently understand that writing memoir—whether it’s a book, blog, or just a letter to a child - is the single greatest portal to self-examination. Stop treading water in writing exercises or hiding behind “writer’s block” and learn how to write with intent. Marion Roach Smith’s disarmingly frank but wildly fun tactics offer you simple and effective guidelines that work. Your legacy beings now.

From 1918 to 1941, even as she penned masterpiece upon masterpiece, Virginia Woolf kept a diary. She poured into it her thoughts, feelings, concerns, objections, interests, and disappointments -resulting in 26 volumes that give unprecedented insight into the mind of a genius. Collected here are the passages most relevant to her work and writing.