-
Productize
- The Ultimate Guide to Turning Professional Services Into Scalable Products
- Narrado por: Paige McKinney
- Duración: 4 h y 35 m
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Resumen del Editor
More and more traditional professional services firms are turning to "productization" as a strategy to grow, improve valuations, and to fend off new digital-first competitors. However, many of them will fail and waste a lot of money in the process. Productize first outlines the "Seven Deadly Productization Mistakes" made when pursuing a product strategy, then provides the blueprint for overcoming each of these missteps. It is designed to be a practical playbook for any leader of a professional services business who wants to successfully accelerate growth.
For companies that deliver highly customized services, new product development and commercialization are often outside of their core skills, processes, and mindsets. Productizing services typically requires organizations to think differently about how they work and how they create value for their customers. This change does not come easily.
In this book, you'll learn:
• How to shift your culture to embrace a product-mindset
• The capabilities that you need to be successful and whether or not you should acquire them or grow them internally
• How much money to invest in exploring and building more scalable solutions and products
• How to ensure there is a viable market for your product idea
• How to sequence investments in new product development
• How to successfully source and work with developers and data scientists
• How to inexpensively test your ideas before investing in development
• How to win the hearts and minds of your sales team to ensure your new products are commercially successful
• Bonus: Key point summaries at the end of each chapter to help you lock in what you learn
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This passionate expertise manifesto is intended to elevate the impact of advisors who sell insight as entrepreneurs. Three foundational chapters form the basis of the entire audiobook: Experts develop insight by isolating patterns in data; they convert those insights to wealth by crafting a unique positioning for which few available substitutes exist; and their confidence grows as the marketplace embraces their application of expertise. The next 15 chapters - building on that foundation - each answer a single question.
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Common sense for the grounded ambitious.
- De Madhav Khanna en 07-13-18
De: David C. Baker
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Start and Grow Your Own Consulting Business from Zero
- A Proven 7-Step Guide to Turn Your Expertise into Income, Win Clients Fast and Develop a Mindset for Success
- De: Matthew Robson
- Narrado por: Nick Gallagher
- Duración: 4 h y 41 m
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Are you tired of living in the draining loop of work-eat-repeat? Do you want to leverage a new opportunity that can open the doors to more financial control and stability? Are you interested in making a legacy that can serve several generations to come? If you dream of living on your own terms, then you’ve come to the right place--you are about to discover how you can turn your expertise into a successful money-making model in just seven easy steps!
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Robson nails it-Masterpiece of clarity
- De Howard S. Gilbert en 07-27-23
De: Matthew Robson
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The Innovator's Solution
- Creating and Sustaining Successful Growth
- De: Clayton M. Christensen, Michael E. Raynor
- Narrado por: Joel Leffert
- Duración: 9 h y 21 m
- Versión completa
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Clayton M. Christensen is a professor of business administration at Harvard Business School. Michael E. Raynor is a director at Deloitte Research. Together, they outline an innovative plan that urges businesses to create disruption rather than fleeing from it. Named one of 2003's Best Business Books by Business Week, this book is a Wall Street Journal and New York Times best seller.
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Great Book...Drone Narration
- De Pat en 06-11-13
De: Clayton M. Christensen, y otros
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How to Get Paid for What You Know
- Turning Your Knowledge, Passion, and Experience into an Online Income Stream in Your Spare Time
- De: Graham Cochrane
- Narrado por: Graham Cochrane
- Duración: 6 h y 12 m
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Your knowledge, passions, and skills can be transformed into a lucrative income stream that requires no college degree, zero employees, and less than $50 to get started. Whether it takes shape as a full-fledged business, a side hustle, or automated earnings is up to you!
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Real Disapointment
- De KCP en 05-31-22
De: Graham Cochrane
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Loved
- How to Rethink Marketing for Tech Products
- De: Martina Lauchengco
- Narrado por: Martina Lauchengco
- Duración: 6 h y 56 m
- Versión completa
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The best products can still lose in the marketplace. Why? They are beaten by stronger product marketing. Yet, product marketing is widely misunderstood. It includes segmenting and targeting customers, positioning products vs. alternatives, creating product collateral, and supporting sales teams. But great product marketing achieves much more: it identifies the best way to bring your product to market, accelerates your product's ability to penetrate markets over time, shapes what the world thinks about your product and your category, and inspires customers to tell your product's story.
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nothing special
- De KwikC en 04-03-23
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Obviously Awesome
- How to Nail Product Positioning so Customers Get It, Buy It, Love It
- De: April Dunford
- Narrado por: April Dunford
- Duración: 3 h y 31 m
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You know your product is awesome, but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition, or trying to attract the widest customer base. So, what is it? April Dunford, positioning guru and tech executive, will enlighten you.
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The best and only book on positioning
- De Geordie en 05-02-20
De: April Dunford
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The Product Book
- How to Become a Great Product Manager
- De: Product School, Carlos González de Villaumbrosia, Josh Anon
- Narrado por: Russell Newton
- Duración: 9 h y 8 m
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"No one asked you to show up." Every experienced product manager has heard some version of those words at some point in their career. Think about a company. Engineers build the product. Designers make sure it has a great user experience and looks good. Marketing makes sure customers know about the product. Sales get potential customers to open their wallets to buy the product. What more does a company need?
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I was hoping for more
- De Eva-Stina en 12-07-19
De: Product School, y otros
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The 80/20 CEO
- Take Command of Your Business in 100 Days
- De: Bill Canady
- Narrado por: Bill Canady
- Duración: 6 h y 47 m
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The risk in leading a business is the same as in piloting an airplane: namely, crashing and burning. But what if you had an operating system to keep your business airborne until you wanted to land it? How much time would that OS save you? How much money? Written and narrated by the creator of the Profitable Growth Operating System®, The 80/20 CEO: Take Command of Your Business in 100 Days is a detailed playbook for aspiring or accomplished senior-level executives who want to lead their organizations in profitable strategic growth and do so on demand, on track, on pace, and without surprises.
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Mastering Efficiency
- De Sara Hunt en 05-23-24
De: Bill Canady
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People
- Dare to Build an Intentional Culture (The EOS Mastery Series)
- De: Mark O'Donnell, Kelly Knight, CJ DuBe'
- Narrado por: Gabra Zackman
- Duración: 4 h y 44 m
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The second installment of the Traction Library's EOS Mastery Series, People gives listeners all the tools they need to create a thriving workplace culture and shows why it's an absolutely essential part of any successful business.
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Practical
- De RSox Fan en 04-06-24
De: Mark O'Donnell, y otros
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Hook Point
- How to Stand Out in a 3-Second World
- De: Brendan Kane
- Narrado por: Brendan Kane
- Duración: 8 h y 11 m
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Brendan Kane, a thinker and strategist who’s built platforms for celebrities like Taylor Swift and Rhianna and worked with Fortune 500 companies like Paramount and Viacom, has mastered the art of standing out. In Hook Point: How to Stand Out in a 3-Second World, he reveals the power of hook points—a communication tool that helps marketers package their messages in a succinct, attention-grabbing way that leads to better opportunities both online and off. Whatever you’re promoting, this book is the essential guide for making it in our three-second world.
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90 min in - too much fluff
- De Anonymous User en 11-17-20
De: Brendan Kane
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Uptime
- A Practical Guide to Personal Productivity and Wellbeing
- De: Laura Mae Martin
- Narrado por: Eleanor Caudill
- Duración: 5 h y 42 m
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Every day, tens of thousands of Google employees, from executives to interns, rely on Laura Mae Martin’s tips and best practices for how to make the most of their time. Now, with Uptime, Laura brings her unique approach to productivity and well-being to anyone who wants to be more effective and experience “calm accomplishment,” whether at work, at school, or in their own personal lives.
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Needed this book!
- De The Things I Try en 05-09-24
De: Laura Mae Martin
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12 Months to $1 Million
- How to Pick a Winning Product, Build a Real Business, and Become a Seven-Figure Entrepreneur
- De: Ryan Daniel Moran
- Narrado por: Ryan Daniel Moran
- Duración: 7 h y 38 m
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By cutting out the noise and providing a clear and proven plan, this road map helps even brand-new entrepreneurs make decisions quickly, get their product up for sale, and launch it to a crowd that is ready and waiting to buy. This one-year plan will guide you through the three stages to your first $1 million: the Grind (months 0-4), the Growth (months 5-8), and the Gold (months 9-12). If your goal is to be a full-time entrepreneur, get ready for one chaotic, stressful, and rewarding year. If you have the guts to complete it, you will be the proud owner of a million-dollar business.
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Good, but a Little Misleading
- De Chris Love en 11-28-20