Get Your Ducks in a Rowe, Business Writing & Communication

Think - Write - Present - Sell: A Fable by 45 Year Marketing Veteran Jim Rowe

De: Jim Rowe

Narrado por: Katherine Leask

Duración: 1 h y 28 m

Resumen del Editor

First of a two-book series to address problem solving and writing skills among your team or students via a simple proven formula that is the foundation to structured thinking, to write clearly, to persuade a target audience to say yes. You can put it into practice right away!

Problem: Grads lack critical thinking and writing skills, but think they're proficient.

Payscale: 60 percent of managers say grads lack problem solving skills. 40 percent say they can’t write. Yet, 80 percent of grads say they’re proficient in both.

Inside Higher Ed: Percent that managers say grads lack: Problem Solving: 44 percent; Communication 58 percent

American Association of Colleges & Universities: Percent that managers say grads lack: Problem Solving: 74 percent; Communication: 73 percent

Impact: Poor corporate productivity and training needs.

Conclusion: Grads don’t recognize the problem. News of the issue is low. Current solutions aren’t working.

Solution: “To write is to think.”

Get Your Ducks in a Rowe, Book 1 - Business Writing & Communication provides a proven process for grads and all execs to Think – Write – Present – Sell. Inspired by Who Moved My Cheese, Get Your Ducks in a Rowe is a quick, simple fable based upon a proven 10-step formula to better problem solving and communication. It structures an exec's thought process to both solve problems and craft a document or presentation to a relevant target audience.

Written by 45 year marketing veteran Jim Rowe, who had senior level (VP Marketing/President/Sr. Partner) client and agency side positions, and over 30 years of agency ownership.

©2021 James T Rowe (P)2022 James T Rowe